This article is going to review the types of walnut and how the marketing is done. Marketing is one of the main factors and studies in this business, especially with the covid-19 pandemic. A walnut tree is any species of tree in the plant genus Juglans, the type of genus of the family Juglandaceae, the seeds of which are known as walnuts. The shoots contain a chambered pith characteristic of the winged nuts (Pterocarya) but not the hickory (Carya) of the same family. All species are deciduous trees, 10 to 40 meters (33 to 131 ft) tall and 200 to 900 millimeters (7.9 to 35.4 in) pinnate leaves, and 5 to 25 leaflets. 21 Species of this genus are distributed in the northern temperate regions of the Old World, from southeastern Europe to Japan and the New World, from southeastern Canada to California, and south to Argentina. Typically, cultivars of the species Juglans regia produce edible walnuts that are consumed worldwide. World walnut production is mainly concentrated in China. According to custom, the walnut tree should be felled. Deadwood is removed and new growth is encouraged. In 2017, 3.8 million tons of walnuts (inshell) were produced worldwide, half of them in China (table). Iran (15%) and the United States were the other two major producers (9%). 
While some cultivars are labeled "self-fertile," they usually produce better with another pollinating partner. When planting nuts, care should be taken to select varieties that are compatible with the purpose of pollination. Growers can choose from a wide range of strains that feature different growth, flower and leaf patterns, core flavors, and skin thicknesses. Phenology is an important trait in North America and the higher latitudes of Europe, with "late flushing" being particularly important to prevent spring frost damage. Some strains were not developed for more traditional garden systems; Rather, they were created for the new hedge production technologies developed in Europe. US exports are expected to continue growing over the next five trading seasons, but domestic demand will continue to be hampered. In order for the US walnut industry to continue to overcome growing competition in the overall hazelnut sector, as well as increasing competition in the international walnut market, it is important to maintain high-quality products, research, innovation, and marketing. The walnut tree usually has leaves and flowers in spring. Male cylindrical catkins, about 10 cm long, covered with numerous tiny flowers, are formed from last year's leafless branches. A cluster of female flowers appears on the leafy branches of the current year. The walnut fruit is a type of side fruit known as a pseudo drupe, often referred to as a drupe. The outer covering of the fruit is a husk, in contrast to the drupe's covering, which is formed from the carpel. 
Walnut Types
There are many types of walnuts and walnut trees in the world, but we are going to introduce 3 types of them in this part. English walnut and black walnut are the two main types of walnuts grown in the United States. For English walnut varieties, black walnut is normally used as a rootstock. Growth in English walnut acreage supports an upward trend in US walnut acreage. Almost most of the US production of almonds, pistachios, and walnuts occurs in California. The consumption of walnuts per person is increasing. The total amount of walnuts consumed per person in 2016 was 0.43 pounds. 380,000 acres, 15,000 acres more than 2in 019, were producing walnuts in the US in 2020. Shelled English walnuts accounted for 189,000 tonnes of sales in 2017, while shelled English walnuts accounted for 195,000 tonnes. According to the 2012 Agricultural Census, most of the country's gardens are owned by families or small farms. The botanical name of the genus of walnut trees is Juglans, which means "Nut of Jupiter" in English. It is a member of the Juglandaceae family, which also includes pecans and hickories. Technically, the walnut fruit is a drupe — a drupe with a hardened shell that contains a seed, not a nut. Walnut trees can self-pollinate because they are monoecious, meaning the same tree has both male (catkins) and female (pistillate) flowers. When different walnut varieties are planted together, as is common in walnut groves grown for nut production, the best nut harvest is obtained. Carefully review USDA hardiness zones, tree height recommendations, and sun exposure recommendations when choosing a walnut tree to plant in your area. 
Arizona Black Walnut (Juglans major)
The tree has a strong trunk as long as it grows in humid conditions. In an arid environment, there are usually several thin trunks. The pinnate compound leaves are 7 to 14 inches long (grouped in leaflets around a central stem). This tree is sometimes referred to as a New Mexico walnut, mountain nut, or river nut. Since this tree prefers moist soil, it seeks out ravines and riverbanks in its original dry area. Distribution area: Southwestern United States and Mexico (Arizona, New Mexico, Oklahoma, Texas, Utah) USDA Zones 8 through 11 50 feet or more in height Sun Exposure: Partial shade and full sun 
Andean nut (Juglans neotropica)
The Andean walnut tree is slow growing and quite tall. It has an oval crown and red-brown bark with grooves. It has huge leaves, over a foot long, composed of paired, pointed, serrated leaflets. Regional names for this tree include Colombian walnut, Ecuadorian walnut, and Peruvian walnut. It is usually grown for its prized wood or nuts and is an endangered species in its natural habitat. It is rarely grown in the US. Origin: Peru, Ecuador, and Colombia. USDA growing zones 10-12 Height: 50 to 65 feet, but more commonly 130 feet. Sun Exposure: Cannot grow in the shade; full or partial sun 
White walnut (Juglans nigra)
The walnuts of this tree are grown for their special and enticing taste. The durable, beautiful wood of these trees is another reason they are made. In order to obtain higher quality nuts or wood, this tree has undergone numerous cultivar improvements. The black walnut's gray-black bark has sharp ridges resembling diamond shapes, and the trunks can be quite long before reaching the first branches. Tree crowns are usually full and rounded. Huge leaves, up to 24 inches long, contain one to 23 lanceolate leaflets each. Yellow is a rather uninteresting shade for autumn. American walnut and oriental black walnut are other names for this tree.
- Eastern USA
- Eastern USA
- 50 to 150 feet tall
Walnut Marketing
Marketing is one of the most important steps in any business. Walnut production in the world has been gradually increasing for several years. The process of this expansion has slowed down recently due to the economy, but the overall growth is still there. Among the biggest buyers of walnuts are Spain, Germany, Turkey, China, Japan, and the Middle East. The use of walnuts in snack foods, baked goods, and grocery products has increased as a result of export market development activities that have increased distribution and stimulated product development. Farmers' markets, specialty grocery stores, wholesalers, pre-packaged food companies, vegetarian food processors, ethnic markets, and restaurant food vendors are just a few examples of additional markets. Walnuts have historically been the most commonly consumed nut in the world. However, over the past decade, growth in the consumption of almonds and pistachios has outpaced growth in the consumption of walnuts both internationally and in the United States. The popularity of tree nuts is increasing, which is good for the category as a whole, but this hasn't necessarily resulted in an increase in walnut consumption at the same rate as other tree nuts, as consumers only appear willing to spend that much money. for a specific product. The per capita consumption of staple nuts has shown clear trends over the past 20 years, particularly in the US market. In contrast to the approximately 30 percent increase in per capita consumption of walnuts in the United States over the past 20 years, consumption of almonds and pistachios has increased by over 200 percent and over 150 percent, respectively. 
Manufacturers will continue to face increasing environmental and water demands, which will increase supply-side production costs. The industry has shown that high-quality walnuts can be produced with more efficient production methods in the future. Another challenge is to increase demand for expanded US supply in local and export markets in the face of increasing global competition. In addition to being rich in healthy fats, walnuts are also very high in protein. While walnuts are a versatile nut that can be used in baking, cooking, or snacking, many shoppers think of them more as an ingredient. Industry statistics show that perceptions of walnuts in terms of value and convenience have improved in recent years. In some areas, people are "increasingly buying walnuts year-round for their perceived nutritional value," according to a USDA analysis. These healthy snacking habits are expected to further fuel consumption. Walnuts are very popular among health-conscious consumers due to the constant publication of scientific studies and studies highlighting the benefits for the cardiovascular system. It seems important to continue studying health issues and developing new and inventive ways of using walnuts. The industry is constantly trying to find new ways to increase consumer demand for walnuts as a healthy snack. Walnut consumption has increased since the start of the COVID-19 epidemic as more people bake and cook at home, which may have somewhat offset the decline in the catering sector. Several trends could positively impact future demand for walnuts: 1. the persistence of home baking and telecommuting; 2. An increase in plant-based diets, which is likely to represent a longer-term change in demand. 
To ensure their product finds a market, it is becoming increasingly important for US walnut traders to develop national and international strategic partnerships with growers to include more walnuts in a variety of foods and snack foods. Consumer goods and food manufacturers can capitalize on the popularity of plant-based eating by emphasizing the health benefits of walnuts and including (more) walnuts in their products. Walnut prices may remain hovering around breakeven for some producers, which could encourage greater vertical integration and consolidation upstream in the value chain. We in our company are happy and honored to be a part of this worldwide business. We ship and work with all the trusted companies and entrepreneurs throughout the world.