Today, knowing the general marketing index in every industry and product has become one of the main and fundamental indicators. In the meantime, knowing the general marketing index of nuts and dried fruits is not an exception to this rule. Audiences pay more attention to health and the use of healthy products.
This has made healthy and energy-rich products such as dried fruit and nuts more prosperous and their consumption has increased compared to the past. This booming market has brought various players into the business arena, including dried fruit and packaged nut manufacturers, nut Niand dried fruit stores, etc. In this competitive market, each business should adopt appropriate planning in the field of marketing and advertising in order to increase market share, so that they can create a suitable place for their products in the portfolio of Iranian families. Stores supplying nuts and dried fruits must have a proper analysis of this market. In order to achieve systematic planning and analysis of this market, a business plan can be developed, which will be mentioned in the following important parts of the business plan of nuts and dried fruit business. The management summary is the first part of the business plan for stores that supply nuts and dried fruits, and the summary of the activities of these stores should be stated in this part of the business plan. Preferably, this part of the business plan should be short and concise. In this part of the business plan, a description of the nut business should be presented, and it is very important that the executive summary remains like an introduction, and if it has the potential to attract the attention of the audience, the readers they sing the end. Due to this issue, stores that supply nuts and dried fruits carry out their activities in B2C form and have a close relationship with the final consumers.
International nut and dried fruit council
The energetic extension of the consumable nut industry crystallized in 1980 with the Primary World Tree Nut Congress in Reus, Spain, which celebrated the primary expansive universal gathering of trade individuals of this segment with the objective of institutionalizing criteria and joining together endeavors within the assignment of advancing and moving forward their proficient work. In 1982 the moment World Tree Nut Congress took put in Sorrento, Italy, and in 1983 the third one was held in Sacramento, USA. With the point of giving coherence to these gatherings and giving a few organization qualities to the resistance and advancement of common interface, different agents of world-renowned consumable nut companies met in Paris on 24th January 1983. From this assembly risen the choice to formally constitute an affiliation of a worldwide character: INC – Worldwide Nut and Dried Natural product Committee.
Advance to the proposals passed amid the 2nd Universal World Tree Nut Congress in Sorrento in 1982, a working party was assembled and arrived consistently at the taking after conclusions: It was chosen to set up a proficient body entitled INC-CIFS (Worldwide Tree Nut Chamber – Conseil Worldwide des Natural products Secs – Consejo Internacional de Frutos Secos – Consiglio Universal della Frutta Secca) The points and targets were broadly characterized as follows: To consider all angles of production.
- To consider all aspects of production.
- To promote, encourage and stimulate consumption worldwide.
- To support investigation and research.
- To monitor customs duties, trade barriers and be available to advise governmental bodies on their significance.
- To coordinate and homogenize quality standards and trading terms within the framework of existing national and international bodies.
- To promote reunions and international conventions within the profession, to further goodwill and mutual understanding and to keep members advised of events and developments within the trade.
Participation would be open to anybody locked in within the nut and dried natural product exchange, makers, merchants, and consumers.
Specialist sub-committees would be shaped as considered necessary. Members joining some time recently December 31, 1983 will be treated as founders.
Nuts Marketing
The marketing plan is one of the most important parts of the business plan, which must be done based on the 4 p's of the marketing mix. Knowing the customers is one of the most important points in the market plan. Considering that dried fruits and nuts are among snack products, customers tend to receive fresh and quality products. On the other hand, nut and dry fruit stores should package the products requested by customers well because some of these products are souvenirs and should be packaged in a way that has the potential to be presented to the audience. Usually, the pricing strategy of stores that supply nuts and dried fruits is based on Market Pull. According to this issue, the stores that supply nuts and fruit should price their products based on the geographical areas and the price of the products in the market. As an example, the price of nut and dry fruit store products in district 1 is different from district 12 of Tehran. 
Product development in these stores is very important. In other words, nuts and dried fruit stores can offer products such as fruit chips, honey, coffee and tea, cotton wool, chocolate, etc. to customers because currently the audience is facing a lack of time in their daily life. They prefer to do part of their shopping from a store. This topic is used more in the days close to Eid because customers can buy most of the products they need from the store in line with Eid shopping. If the products of the nuts and dried fruit store are well packaged and welcomed by the audience, free home delivery of these products can be very persuasive. In other words, currently, some famous nuts and dried fruit stores have started to set up online stores, and customers can buy the same store products online and have the products sent to them for free. Currently, there is a possibility and potential for stores that supply nuts and dried fruits to develop branches, but this requires proper planning in the field of branding and advertising. 
World nut production by country
The INC mission is to fortify and encourage economical development within the worldwide Nut and Dried Natural product Industry, giving modern openings for expanding worldwide utilization of almonds, Amazonia (Brazil) nuts, cashews, hazelnuts, macadamias, pecans, pine nuts, pistachios, walnuts, peanuts, dates, dried apricots, dried figs, prunes, dried cranberries, raisins, sultanas and currants. This measurable yearbook gives a diagram of the most recent measurements on nuts and dried natural products generation, exchange and utilization globally. The measurable information have been assembled from diverse data sources, nations and groups. With an average share of 41% (2017/18-2021/22), the USA led the world tree nut production. Almonds, pistachios, and walnuts were the most widely grown crops, accounting for 60%, 21% and 14% of the country share, respectively. Turkey came in second with 11% of the global production, with hazelnuts and pistachios representing 67% and 28% of the Turkish share. China and India added up to 37% and 13% of the global peanut crop, respectively. Nigeria ranked third with 9%, followed by the US with 6%, Senegal and Argentina with 3% each. The US (15%), Turkey (15%), and Iran (12%) led the world dried fruit production over the past five years, with Saudi Arabia and China accounting for the following 7% and 6%, respectively. Dried grapes, sweetened dried cranberries, and prunes amounted to 44%, 32%, and 16% of US dried fruit production, respectively. Dried grapes added up to 61% of total dried fruit production in Turkey, followed by dried apricots (22%), and dried figs (17%). 
Dried fruit association
World Dried fruit and date production has shown a positive trend over the last decade, having reached a total amount of above 3 million metric tons over the last five seasons and amounting to about 3.1 M MT in 2021/22. Dried grapes (raisins, Sultanas, and currants) continued to be the most produced dried fruit by volume, adding up to over 1.3 M MT and representing 43% of the total share. With a total production of over 1.1 M MT, table dates accounted for the following 36%, and followed the most significant upward trend over the past ten years, with an average yearly increase of 46,875 MT from 2012/13 to 2021/22 (R 2 0.83). Prunes (6%), dried apricots (5%), sweetened dried cranberries (5%), and figs (5%) accounted for the remaining 21%. Dried cranberries also saw a considerable increase in production of 7,649 MT/year on average between 2012/13 and 2021/22 (R 2 0.59). Over the last decade, tree nut production remained concentrated mostly in high and middle-income economies, showing an average growing rate of 131,329 metric tons/year and 81,035 MT/year, respectively. Peanuts were primarily produced in middle GNI origins, with an annual growth rate of 789,867 MT between 2012 / 13 and 2021/22. During the last ten years, dried fruits were mostly produced in middle- and high-income economies. While production tended to grow in middle GNI origins (on average by 40,000 MT/year), it remained within the same amounts in high GNI producers. Over the period 2011-2020, tree nuts and dried fruit were primarily consumed in high- and middle-income countries (57% and 38% of the 2020 world share for tree nuts; 51% and 48% for dried fruits). 
Dried fruit consumption statics
Dried natural products are shelf-stable choices to new natural product that deflect common obstructions to expending natural product. Utilization of dried natural products may encourage more prominent natural product utilization and contribute to way better eat less quality and supplement impalpable. Our points were to evaluate contrasts in count calories quality and cardiometabolic wellbeing between dried natural product buyers and nonconsumers, and assess contrasts in supplement immaterial on days when dried natural products were devoured vs not expended. Cruel dried natural product impalpable were assessed in grown-ups 20 a long time and more seasoned (n = 25,590) who completed a dietary review. Dried natural product shoppers (one-quarter cup-equivalent/day or more) were characterized in respondents with 2 total dietary reviews (n = 22,311). Within-person contrasts in supplement immaterial were evaluated in respondents who expended dried natural product on 1 of 2 dietary reviews (n = 1,233). lim down quality and cardiometabolic wellbeing were compared in customers vs nonconsumers utilizing multivariate straight relapse, balanced for statistic and way of life variables. Within-person contrasts in supplement impalpable on days when dried natural products were devoured vs not were surveyed utilizing multivariate direct relapse. 
Peanuts consumption statics
From a botanical point of view, what we know as a nut is a dry fruit with a hard shell that contains one and sometimes two edible seeds. Of course, black raisins or dried figs are also known as companions of nuts, which do not fit this definition from a technical point of view. Nuts are a good source of beneficial minerals and unsaturated fats, and their consumption is recommended by nutrition experts for good health. From a general point of view, the United States of America is the largest producer of nuts in the world, and the country's nut production has experienced a 68% growth over the past 10 years. China with a growth of 50% and Turkey with a growth of 31% are on the next steps in the development of the supply of nuts. The global nut market is worth 30 billion dollars, and if we add raisins, figs, and dried dates to it, about 7 billion dollars will be added to this figure. Here is a look at some of the most famous nuts and their major producers in the world. Pistachio: It is native to Iran and the name of this nut was transferred from Persian to Latin and then to European languages including English. According to the statistics of the World Food and Food Organization (FAO), Iran is the main producer of this product (statistics of 2013). 478 thousand tons occupy the first place in the world. The United States of America (197 thousand tons), Turkey (88 thousand tons), and China (74 thousand tons) are Iran's competitors in pistachio production. This year (2016), American production surpassed Iran. Almonds: The global production of these nuts is about 3 million tons, and America is the main producer of this product with a harvest of 1.8 million tons (almost two-thirds of the world's almond production). The state of California is the main center of almond cultivation in this country, for example, in 2008, all American mamra almonds were harvested from the orchards of the state of California.