At Arad Branding, we understand that to truly make a mark in business, one must either be a billionaire capable of substantial buying and selling, allowing money to work for them.
Or become a brand that works for them.
As time progresses, reputations become more crucial than finances.
Especially in the West, where an individual's financial turnover is more significant than their assets.
Merchants hold a significantly higher social status than landlords because they know that someone with a high financial turnover is someone who circulates money within the community, contributing to production, employment, and addressing poverty and unemployment.
On the other hand, someone with only substantial wealth has gathered money from the community and stashed it away for their benefit, offering no contribution to society and solely serving their interests.
Therefore, at Arad Branding, we have committed ourselves to becoming a brand.
In previous articles, we have discussed that one of the ways to become a brand is to discover the formula for Google discovery.
Increase your inputs.
The first and most crucial aspect that Google emphasizes for discovery is to have a large number of people read your content.
Of course, this substantial number can be fifty, a hundred, or even more.
From experience, we have seen that even an article read by fifty people can be discovered.
Just think, you've served dinner to a minimum of five hundred people at your wedding, so don't say you don't know them, just write them down.
Moreover, letting them know you are conducting business enhances your credibility within your family and among friends and acquaintances.
Translation of a Google discovery article with few visitors
Seek assistance from friends, relatives, and acquaintances to visit your content.
There is no need to produce lengthy content.
Generating a 200 or 400-word piece can still lead to discovery.
Don't let your contents die.
If you plan to produce content every day, a task that takes less than half to one hour of your time, link to your old content whenever you want to create something new.
This way, you ensure that Google discovery remains active in your old content for an extended period.
The article about handmade autumn carpet, which was posted two days ago and is still discoverable.
Attracting leads from Google Maps, which has remained discoverable for 6 days.
Choose a captivating title and image.
Write a title that, when seen, compels someone to click and think, "I have to click to see what's inside and what it's about."
Remember that Google uses the first image you place in each news article as its main discovery image.
So, focus on both the attractiveness of the title and its appeal, along with the image.
The combination of the image and title is what guides the audience to click, and the higher the click-through rate compared to impressions, the more captivating you've made Google's discovery.
In the images below, you can see examples of title writing and image selection.
The rules for title writing to be discovered differ significantly from SEO-focused title writing.
Response to Previous Discoveries
If you want to get discovered effectively, ask your friends to click on your content whenever they see it on Google Discover, regardless of whether they've read it directly from your site.
Encourage them to click, read, and even leave comments through Google Discover.
This practice helps Google Discover to have a better response to your content and share it more extensively with others.
So, Arad friends, whenever you see discoveries, click on them.
Wherever you come across discoveries of Arad's merchants and recognize them, click for them as well.
Imagine Arad and Aradi making Google Discoveries for themselves, so instead of displaying low-value content that is merely entertaining, commercial content is shown to the people of Iran.
It not only promotes cultural commerce but also increases the financial share of Aradi merchants.
And, of course, this is not only for the people of Iran and Iranian merchants.
Arad wants to promote this mindset globally.
Our discoveries in different languages convey the message that we can, and these words are not just empty slogans.
Discovering by Paying or by Technical Expertise, but Free
There's someone who has been discovered through their technical expertise, and numerous examples of Arad's discoveries confirm this expertise.
And there's someone who has paid money and been discovered.
So, remember that you can both pay and get discovered.
And it's not bad at all.
In many cases, when we can't become a brand for free, and we know that method is very effective, we pay to become a brand.
Becoming a brand has its authenticity, whether it's free for your enjoyment or paid, requiring stronger consideration.
Below, we see two examples of paid discoveries clearly marked with the word "sponsor."
In the comments, let us know if it's worth it for someone to spend time, create content, and make it available to the public to get discovered.
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