The news on Wednesday, July 16

1. Commerce Culture Project

Today, billions of people around the world are merely surviving rather than truly living—a life where survival has replaced meaning and purpose.
This situation is the result of structures that have placed commerce and the economy under the monopoly of state and private capitalism—structures that use the power of media, politics, and even war to keep people from participating in trade and economic power.
These conspiracies have ensured that wealth and opportunities remain in the hands of a select few, while the oppressed and deprived are marginalized.
But at Arad Branding, with faith in the ability to change and bring justice, we have launched a global movement aimed at:
liberating the oppressed, restoring justice, and breaking the monopoly and dominance of specific institutions and individuals over commerce.

 The Four Pillars of an Elevated Human Life

• Superior and Research-Based Belief:
  Every human being deserves to know how to live to achieve their ideal conditions.
  A deep and clear belief leads a person toward intellectual and financial independence.
  Unlike imitative and baseless beliefs that turn a person into an identity-less, powerless, and impoverished mass.
• Superior and Genuine Expectation:
  Expectation means not accepting or settling for the current state of human life and striving for a desired state, especially in economics.
  This expectation is a power for reforming and changing unequal conditions, poverty, and deprivations.
• Superior and Mercantile Economy:
  Economics should not be a tool to preserve the monopoly and power of a select few but should become a means for the liberation and economic independence of all individuals, especially the oppressed.
  A person who builds their economy and thinks about improving society can play a key role in social transformation.
• Superior and Married Family:
  The foundation of every healthy society is a family where love, commitment, and mutual support flow, and these families raise an aware, responsible, and justice-seeking generation. Poverty and neediness are the main reasons for delays in marriages, the formation of weak and unstable families, and the increase in divorce rates.

The main goal of this project is to return commerce and the economy to the people, especially the oppressed, so that everyone can have a fair share of opportunities, power, and prosperity.
We believe that commerce should be a bridge between justice, personal growth, and public welfare, not a tool for monopolizing wealth and power.
The Commerce Culture Project seeks to create a platform where:
• Commerce and economics become tools for the liberation of the oppressed and the expansion of social justice.
• It provides economic independence and self-esteem for all.
• It establishes a strong connection between beliefs, family, and the economy.
• It invites all individuals and groups to actively and responsibly participate in the development of justice and welfare.

✨ Those who share in this project:

This project is a comprehensive and global movement where the share of the oppressed is central, and its main stakeholders include:
• The oppressed, the deprived, and all those who desire change and a conscious, justice-oriented life.
• Entrepreneurs, merchants, and economic activists who value sustainable development and social justice.
• Families and individuals committed to raising an aware, kind, and responsible generation.
• Organizations, institutions, and civil groups active in empowering people and social justice.
• International representatives, ambassadors, and trade counselors who are the communication bridge between cultures and economies.
• Arad merchants who promote independent, honorable, and people-centered commerce.

📌 Why is commerce the focus of this transformation?
Because in current systems, commerce is monopolized by a select few who use powerful tools like media, politics, and even war to keep people away from economic participation and concentrate wealth in their own hands.

But healthy and conscious commerce in the Arad style:
• Is a tool for the liberation of the oppressed and creating equal opportunities.
• Is a source of dignity and respect for all, individually and socially.
• Is a platform for personal and collective progress and power, especially for the deprived.
• And is the key to building a fairer and more sustainable world.

🔥 Final Invitation:
If you see a bigger, fairer, and more purposeful life within yourself...
If your heart beats for justice, equality, and the liberation of the oppressed...
If you want to break free from economic dependence and captivity...
If you have your eyes set on a brighter and better future...
Then this project is for you.
You are invited.
You are the audience of a heavenly, conscious, active, and justice-awaiting life.
You are the chosen one on the path of Arad, with no turning back.
Join the global "Commerce Culture" project.
Start now—for yourself, for the world, for companionship, connection, wealth, and justice.

We have plans and a special place for everyone who joins this global movement from anywhere in the world.

2. Customer Relationship Management and the Art of Follow-up: The Key to Loyalty and Continuous Sales in Business

In business, "connection" is more important than "product" and "price."

Many merchants think that by offering a good product or competitive pricing, they will succeed.

But the truth is that the only merchant who wins is the one who can manage, nurture, and follow up their customer relationships.

At Arad Branding, we recognize this issue with a simple but key phrase: nurturing negotiations, especially phone negotiations.

📞 Nurturing Phone Negotiations: Initiating Live Connections

Nurturing phone negotiations means not seeing a phone call as just a simple conversation but as a "sapling" that, with care and follow-up, grows into a fruitful tree.

A phone call is the customer's first serious touchpoint with your brand.

If this call is managed well, it not only leads to sales but also creates a lasting and human relationship.

🌱 Business is like gardening.

As Majid Zeynat Bashir, an active merchant in the elevator metal industry from Tehran, beautifully said:

"What good is a gardener who only tends to banana, pineapple, and coconut trees but neglects cherries, apples, and pears?"

This example shows that every customer, big or small, should be seen and nurtured equally.

Some new or even experienced merchants think only large or long-standing customers are worth following up with.

This mistaken view dries up your business.

Business is a community, a democracy.

All members, old and new, need attention to keep the chain of healthy connections intact.

🌀 The Importance of Customer Follow-up

✅ Building Trust:
If you don’t follow up after the first call, the customer assumes you’re not serious or interested in working together.

✅ Closing Contracts:
Over 95% of business contracts worldwide are closed due to precise follow-ups, not just because of the product or price.

✅ Maintaining Market Position:
When customers see you’re always available, they think less about competitors.

🔎 Effective Follow-up Methods

1️⃣ Weekly or periodic phone calls (based on customer needs).
2️⃣ Sending a message or social media update summarizing order status or new offers.
3️⃣ Inviting to online or in-person meetings to update collaborations.
4️⃣ Recording communication history to better understand the customer.
5️⃣ Allocating time to listen to customers' personal needs and concerns.

💬 Business Democracy at Arad Branding

At Arad Branding, we believe every merchant, big or small, is valuable.
As Majid Zeynat Bashir said:

"A business community is a democracy. All merchants, regardless of experience, should be properly managed and nurtured, not just some being favored while others are forgotten."

This perspective encourages new merchants to take stronger steps toward growth.

Just as you have this interest, understand this feeling for your customers as well.

Wouldn’t you like Arad employees to follow up with you and call you?

Your customers think the same way.

🏆 Summary

Customer relationship management is the art of listening, following up, and nurturing.
No customer is too small, just as no tree in a garden is worthless.
If you want to succeed in business, take "nurturing phone negotiations" and "regular follow-ups" seriously, and remember:

Every call, every message, every follow-up is a seed you plant today and will harvest tomorrow.

3. One Step to Globalizing

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4. You weren’t noticed because you didn’t do anything special.

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5. Formation of Specialized International Trade Groups with Trade Counselors and International Representatives

We proudly announce that after 4 months of continuous and precise effort at the Sima Iran office in Tehran, with the participation of trade counselors and extensive capacity-building for all parts of the world from east to west, today Arad Branding has achieved unparalleled capability in marketing and market-making for Iranian products internationally, which it can now unveil.

✅ New Structure for International Collaboration

Our foreign representatives, after necessary training, are now divided into two categories:

1️⃣ Representatives with the potential to establish an office and showroom.
2️⃣ Representatives who currently lack the capacity to set up an office but are ready for serious activity in marketing and branding Iranian products.

💡 Specialized Grouping Model for Representatives Without Offices

To increase efficiency, transparency, and prevent commercial overlap, each foreign representative can focus on a specific number of products.

🔹 For each product, only one Iranian merchant will be connected to that representative to avoid competition and overlap.
🔹 This means each group includes:

• A trade counselor (responsible for the group’s operations)

• A foreign representative

• Up to 6 Iranian merchants

This small structure of up to 8 people provides a path for deep interaction, rapid market development, and solving operational challenges.

Counselors are responsible for managing and resolving all the group’s trade issues and maintaining continuous communication between the merchant and the representative.

⚡️ Conditions for Representatives with Offices

Representatives who have successfully established an office and showroom abroad will have much greater capacity:

• These representatives can accept more merchants to expand their activities and develop their offices.

• But even in this case, there will be only one dedicated merchant per specific product to prevent competition and overlap.

• This structure ensures focus, speed, and quality of trade services for each product.

🌟 Benefits of This Model for Arad Merchants

• Direct entry into foreign markets without intermediaries

• Receiving full-time support from experienced counselors

• Exclusive presence for each product with each representative (preventing internal competition)

• Opportunity to develop and strengthen personal branding and negotiation power

• Creating specialized and synergistic groups for faster growth

🗓 Registration Process and Further Updates

📢 Daily, detailed information on registration, selection process, group formation, and necessary coordination with counselors and foreign representatives will be published at the end of the daily news on the Arad Branding website.

💥 Merchants must read the website daily and follow the news to not miss these unique opportunities.
Those who do not follow the news will naturally miss out on these unparalleled capacities.

💬 Final Word

This new structure is another step toward realizing the dream of internationalizing Iranian commerce and achieving international dignity.
We tell every Arad merchant:
⚡️ If you want to shine on a global scale, seize this opportunity, strengthen yourself, read the news, and move forward with faith and determination.

🟢 Share this announcement with other merchants to create a massive wave of Iranian commerce worldwide. 🌍

6. Structuring B2G Projects at Arad Branding

In international projects, especially B2G (Business to Government) projects, Arad Branding has always sought to design a cohesive, fair, and powerful structure.

One successful example in this field was the project in Chechnya, where Mr. Abdolreza Kasra was introduced as the B2G Team Leader.
In a very short time, he achieved significant milestones:

• Securing valuable contracts with Chechen government officials

• Direct meeting with the advisor to the President of Chechnya at the Sima Iran office

• Laying the groundwork for major governmental and economic collaborations with neighboring countries of Chechnya

💡 What Was the Main Challenge Moving Forward?

After the Chechnya project was introduced, numerous requests from merchants emerged to implement similar projects in other countries.
Here, Arad faced a major challenge:

• If we defined a separate B2G project for each country, the number of projects would increase exponentially, leading to reduced focus on other commercial and economic projects.

• If we didn’t define new projects, other friends and merchants would feel neglected.

✅ What Was Arad’s Logical and Fair Solution?

Given Mr. Kasra’s highly successful experience and the extensive network he built in the B2G field, along with his over 12 years of experience as an Arad merchant, the final decision was:

1️⃣ All B2G projects (for all countries) would be directly managed by Mr. Abdolreza Kasra.
2️⃣ All other requests for B2G in different countries would be defined as subsections of the main team led by him.
3️⃣ This structure ensures:

• Only one major B2G project at Arad Branding.

• Full focus is maintained, and other projects are well-managed.

• Better coordination between projects and faster contract closures.

• All of Arad’s human and knowledge resources are consolidated in an organized and powerful direction.

🌟 Benefits of This Decision

• Unified negotiations with governments and state organizations of different countries

• Optimal use of Mr. Kasra’s international experience

• Preventing overlap and redundancy in projects

• Enhancing Arad’s credibility and cohesion internationally

• Creating a clear and transparent path for all B2G enthusiasts

💬 Message to Merchants and B2G Enthusiasts

If you intend to engage in B2G projects or have an idea for a specific country, from now on, submit all requests, suggestions, and plans as subsections of the major B2G project under Mr. Abdolreza Kasra’s management.

⚡️ Conclusion

With this strategic decision, Arad Branding has shown that it chooses focus, synergy, and powerful international paths over dispersion.
This is just another step on the path to Arad merchants’ economic governance on the global stage.

7. Organizational Appointments

Texts authored by AI ChatGPT

Calligraphy by Master Mohammad Ali Mahjoub

14. Specialized Bangladesh Trade Group

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Products:

Nuts, dates, granules, plastic, motor oil, petrochemical materials, and carpets