The news on Saturday, December 7

To make money in trade, you need someone to negotiate with from the very beginning who will eventually give you money.

Such a person is referred to as a "lead."

Initially, leads are a mix of both commercial and non-commercial prospects. At this stage, they are called "leads."

Once the leads are filtered, they are divided into two categories.

Those who have no intention of buying at all—for example, someone walks into a butcher shop and asks, “Excuse me, where is the mosque?”

Those who have an intention to buy, though they may or may not eventually make a purchase.

Leads are filtered, and the commercial ones are called "signals."

In negotiations, there is a step referred to as moving from lead to signal.

The moment a person mentions your product in conversation, it qualifies as a signal.

If, for example, someone says, "Sorry, I thought I dialed the number for the hair salon," then you can say it was a fake lead. However, as soon as they start talking about your product or any other commercial product, it becomes a signal, which means it is real.

This article does not aim to discuss negotiations but rather to review methods for increasing leads and signals.

Because unless your leads and signals are strong, your negotiations will also be weak.

The quantity of leads and signals determines their quality.

At Arad, we believe a productive commercial day is one in which you have negotiated 10 new leads and signals.

For instance, if you’ve been with Arad for a year.

This means that 365 multiplied by 10 equals 3650 leads and signals, which should be visible in your mobile phone. Now, if we exclude the leads that are not signals, the remaining ones should be saved in your phone.

As seen in last night’s channel poll, 10% of Aradis don’t even know what position Mr. Vahid holds in the company.

Do you think such people—who are unaware of something this obvious—read my writings as an author?

Have they seen the Business School lessons?

Do they understand what leads and signals are?

Do they know how to negotiate?

Do they connect with customers?

Then time passes, and they lament, "I’ve been with Arad for four years and haven’t made any sales."

May God bless you—but you could spend 40 years not just with Arad but even in the company of prophets and still achieve nothing.

Because your entire life is filled with non-economic, non-commercial matters.

Why should you grow?

Do not calculate the days of your Arad life based on the Earth's rotation around itself and the Sun.

The Earth completes one revolution around the Sun in a year.

How many leads and signals have you negotiated?

That’s how your year is calculated.

Divide the number of contacts you’ve negotiated—whether they greeted you first or you greeted them first—by 10, and you’ll find your active workdays.

You need a consistent source of leads and signals.

For instance, business enterprise owners who aim to invite people to trade know that Arad has a software system where daily phone numbers with names and surnames of individuals interested in trade are provided.

This is what we call leads.

Now, when you contact them, some may say, “No, I didn’t fill out any forms,” while others will be interested in talking.

Those interested in talking become signals.

All these years have passed, and business enterprise owners have been active.

Has there ever been a day when Arad did not prepare initial leads and signals for the business enterprise owner?

The same applies to merchants.

For those at promotion level 5 or higher, 10 ready-made leads are provided daily.

As the promotion level increases, the leads become higher quality, to the extent that instead of 10 leads, you can directly engage with 10 signals.

However, below promotion level 5, free branding methods—taught by the Branding Commission—must be used.

In any case, the important and undeniable point in business is that the negotiation on the first day with leads is like a seed that the farmer plants in the ground.

The seed that is planted today, after going through the process of negotiation and follow-up, or what is known as cultivation in farming, will eventually reach the harvest stage, or in business terms, the money.

There is no magical money garden or golden tree or genie lamp.

If today you have customers in business and feel complacent and stop negotiating new leads, be prepared to witness the death of your business soon.

A successful trader is one who plants new seeds every day, cultivates new growth, and reaps new harvests.

You’ve probably heard that money is also referred to as sustenance.

And it is said that sustenance is in the hands of God.

It is called sustenance because it is distributed daily.

Someone who works for a month to receive a fixed salary at the end of it has surrendered their daily earnings to the month and forfeited control over its increase.

Even most of Arad's employees engage in business enterprise activities. This means that although they receive a fixed monthly salary, they do not deprive themselves of the profit they can add in a single day through business enterprise.

So today, see what you have planted, as the harvest in a few months will be the result of what you plant today.

Business enterprise owners fully understand that if they do not plant new seeds for a month, they will not face problems for that month, but they will have no harvest in the coming months.

So observe what you are planting today, for tomorrow you will reap the same.

It is like the concept of the world as a farm for the hereafter, as the saying goes: The world is the farm of the hereafter.

The world is the farm for the hereafter, meaning if you haven't planted anything on this side, you will not harvest anything on the other side.

Those who consider the world worthless do not understand that the meaning behind all the verses and narrations referring to the world’s worthlessness is that if someone seeks the world for the sake of the world itself, they are engaging in a futile pursuit.

If someone seeks the world for its own sake, they are engaging in a futile endeavor.

For instance, negotiating with leads solely to have negotiated with them, without moving on to follow-ups and sales, is meaningless and worthless.

Well, we say that this person is engaging in a worthless and futile action.

However, if someone negotiates with leads to identify the signals among them, then follows up, addresses their questions and doubts, and brings them to the stage of contracts and money, that is the essence of commerce.

It is like the world to the hereafter.

Someone who works hard in this world, earns an income, and channels that income into paths that create value for the hereafter.

For this reason, Arabs call a farmer fallaḥ.

Fallah follows the same pattern as Fa'al, and Fa'al refers to someone who performs an action frequently and repeatedly.

If someone commits a single murder, they are not called Qattal. However, Qattal Al-Arab refers to someone who has killed many Arabs.

Fallah also means someone who frequently performs an action called Falah.

The term falāḥ frequently appears in Quranic verses, denoting salvation and prosperity.

The Prophet of God’s first message to the people was: "Say: There is no god but Allah, and you shall prosper."

The same principle applies to commerce: if you seek prosperity, you must be a fallah.

Each day, dedicate a portion of your time to planting new leads and signals.

Allocate some time to following up on previously cultivated leads and signals.

And when you see some have ripened and are ready to be harvested, start reaping them.

Repeat this process, and you become a merchant.

It’s that simple.

In line with the content above written for traders, you should follow the same path.

First, check if your lead and signal pipeline is functioning properly.

If you don’t have the software to receive leads and signals, follow up through the Telegram ID "Aradcontacts" and get it installed.

This is where you will receive potential clients, or in other words, your leads.

Next, it’s time to make the first contact.

However, what I want to briefly remind you in this text is that making the first contact requires certain preparations.

If you are an employee, you are naturally in the office during this time, so you are dressed in formal attire and have a completely professional appearance.

If you are a trader, we don’t know in what situation you plan to make this first contact.

Let us simply say that it makes a significant difference whether you are at home or at work.

If you are at home and dressed in formal attire, it is worlds apart from being at home in a shirt and tank top.

You want to convey to the person on the other side that entering into business with you will transform their life.

When you yourself are not dressed formally, your subconscious resists what you are saying, and an inner voice tells you, “Forget about transforming people's lives. First, fix your shirt.”

There was a man who was about to put on his socks and noticed that the sock was torn at the big toe.

He went to quickly change his socks.

His wife said, “Are you going to take off your shoes somewhere?”

He replied, “No.”

She said, “Then it doesn’t matter. Just wear these.”

He said, "I know myself that my sock is torn."

When I want to negotiate with people and tell them, “Come join me to become wealthy,” my subconscious says, “Forget about making people wealthy. Fix your torn socks first.”