When it comes to the athleisure trend, inadvertently people come to think of the logos of the market’s famous brands, Nike and Adidas. In this trend, womens choices of sportswear items are as diverse as one would expect, with each brand designing and producing some of the highest quality and more fashionable articles of clothing with both a casual and luxury style. Since quite some time ago, the market for sports brands, or more specifically, brands of athletic apparel, has been exploding. The number of individuals participating in the growing movement to include more physical activity and sports into their day-to-day lives is growing at an alarming rate all across the globe. This is not a surprising finding when one considers that leading an active lifestyle has been shown to improve one's health and increase their life expectancy. Despite this, there is still a significant amount of untapped potential for the expansion of these sports brands due to the fact that an unacceptable number of individuals do not obtain the level of physical activity that is suggested for them. You need the correct gear in order to exercise, gear that will support you throughout your presumably regular doses of physical activity, gear that will make you feel as comfortable as possible, and gear that will enable you to exercise. When you consider all of these facts together, you won't find it strange that the worldwide sportswear industry has been expanding at a consistent rate over the course of the last few decades and is now responsible for more than one hundred billion dollars in combined sales. However, which of these clothes and sports brand names are the most popular? Particularly, there are two athletic companies that have been at the forefront of consumer preference for the better part of three consecutive decades now. And although these two companies continue to have a comfortable lead, there have been quite a few sports brands that have arisen in the last several decades that are now also included in the worldwide Top 10. Speaking about women`s sportswear, the swoosh and Adidas logos are the first things that come to mind. The two giants of the sportswear industry have created a monopoly over the industry for several years, however, there are still other potential rivals, which have been able to grab the customers’ attention once in a while. In the following, we have a list of the top sportswear brands in the world.
- Nike
Nike is still the most popular brand of athletic apparel sold worldwide. The American corporation with its headquarters in Oregon has been and is still very solidly in the first place within the overall market for sportswear, where its sales are getting up to $45 billion presently. The vast majority of Nike's product offerings are now apparel rather than footwear, yet footwear is still the company's bread and butter.
- Adidas
Adidas, a corporation that was established by Adolf Dassler, is the second largest player in the worldwide market for sportswear (hence the name). However, the German company is also a more general sports brand at this point and is active in many other fields related to both the world of sports and daily lifestyle. Similar to its primary competitor, Nike, the German company's primary product is footwear designed for a wide variety of sporting activities.
- Puma
Rudolf Dassler, the brother of Adolf Dassler, the inventor of Adidas, started the company that would later become Puma. Initially, the brothers created and operated their business on their own. After having a heated fight, they came to the conclusion that it was best for them to go their own ways and start their own companies. Puma and Adidas are both headquartered in the same little town in Bavaria. Even though it is a far more modest operation than its sibling firm, it nonetheless maintains a respectable third position in the market for sportswear worldwide.
- Under Armour
Under Armour, like the other top three sports firms, focuses mostly, though not solely, on selling footwear, namely shoes. The American corporation is still in its infancy, having just been established in the middle of the 1990s. However, the sportswear business with its headquarters in Baltimore has set lofty goals for itself and is making rapid progress in the competitive world of footwear and athletic clothing.
- The brand New Balance
Another firm that focuses mostly on footwear rounds out the Top 5 on the market for sports brands. This one's primary concern is shoes. New Balance was established in 1906 as a maker of arch supports; nowadays, the company also sells its own brand of footwear (alongside other sports lifestyle clothing). Global sports brand PUMA and Swiss apparel technology group X-BIONIC have designed a collection of thermoregulating running gear, which will keep athletes at an optimal temperature during all phases of a run, notwithstanding the conditions outside. The new Capsule PUMA I X-BIONIC collection will be available starting January 1st, 2020 on PUMA.com, X-BIONIC.com and PUMA Stores worldwide.(PPR/X-Bionic)
Women`s Sportswear Brands
There are numerous sportswear brands that appeal to women`s taste in fashion and are still serving their primary purpose as workout attire. Workout attire that is stylish is important to women who care about their health and fitness. The good news is that there are a lot of brands of activewear that create fashionable and high-performance sports apparel. In point of fact, a number of fantastic firms that specialize in athleisure develop apparel for people who lead active lifestyles. Whether that means going to the gym, a yoga class, CrossFit, jogging, hiking, or simply taking a stroll on the beach, the best manufacturers of athletic apparel produce gear that can keep up with you no matter where you are or what you are doing. These are the greatest sportswear businesses that you should be aware of right now. They make everything from adorable leggings and contemporary yoga trousers to supportive sports bras and fashionable shirts. Check out this list of hip and trendy luxury athleisure brands that are essential for any woman who wants to take her workout routine to the next level.
- Fashion Brands for Athletic Apparel
- Lululemon
Lululemon has established itself as the go-to brand in the business for producing athletic gear of the highest possible quality. As long as Lululemon maintains its position at the pinnacle as the gold standard, customers will be forced to choose their way through a sea of competing companies that all want to imitate the success of Lululemon. They provide a wide variety of women's clothing, which can be found in the form of leggings, jeans, sports bras, shirts, and more. Lululemon fashions are designed with a focus on a variety of activities, including yoga, jogging, weightlifting, and relaxing, among others. Even though the cost of the brand's apparel is considered an investment, consumers generally agree that the items are well worth the money spent on them. Additionally, in-store clients are treated to outstanding customer service as well as complimentary yoga lessons throughout their visits. Movement of Free People led by FP Free People is a big fashion shop that is well-known for selling goods that are both stylish and well-sourced. With the launch of their FP Movement brand, Free People has taken things even further to the next level. This sportswear brand, which maintains the fashionable style that Free People are known for while also bringing their own distinctive flavor to training clothes, is a lot to appreciate for many different reasons. Their designs are not only useful but also stylish, and they provide a diverse assortment of goods that are tailored to certain activities, such as yoga, dancing class, the gym, and even surfing. The fact that FP Movement caters to young individuals who want an active lifestyle and presents the franchise in a more financially approachable light makes the brand a leading competitor for ladies who are searching for the ideal sportswear fit.
Sportswear Brands
The popularity of the athleisure trend can also be seen in the emergence of new sportswear brands that are almost as brilliant and stylish as those giants of the market. Here are a few of these quite unknown brands of sportswear, which are growing at a rapid rate.
- Fabletics
Fabletics is a one-stop shop for fashionable and practical ensembles, and it is widely recognized as one of the greatest locations for women to purchase sportswear. Fabletics is a prominent brand that was founded by actress Kate Hudson. It is known for its adorable pieces as well as its extensive VIP features, which can be accessible by paying a monthly membership fee. Fabletics not only offers a selection of featured tops, jackets, bras, leggings, accessories, and shoes but also a curated range of gear that is tailored to your preferences. This range of gear is based on an initial sign-up quiz that asks customers questions about fundamentals such as sizing as well as questions about their personal sense of style. Finding the correct fit with Fabletics is a simple and simplified procedure, and it is wonderful to receive that "here's what's new" email each month. Fabletics also has a wide selection of workout clothes and accessories.
- Vie Active
Vie Active is all about mixing practical exercise gear with designs that can translate into daily fashion. The company was started on Bondi Beach, one of the world's best hotspots for fitness, and it is all about merging those two things. This Australian label offers a varied selection of items, ranging from fundamentals and necessities to statement pieces and investments. For instance, their marble designs are a fashionable and well-liked alternative that will make you stand out both in the fitness center and outside of it. The apparel offered by Vie Active is clearly characterized by the company's mission statement, which reads, "made by sweat pros, for sweat professionals."
- Athleta
Athleta is consistently regarded as one of the industry leaders in terms of producing high-quality apparel that caters to the needs of modern women in their everyday lives. This company is well-known for its honesty in its representation of women. They design clothes that are suitable for a wide range of body types, sizes, activities, and aesthetic preferences. The company uses fabrics and cuts that move and bend in the appropriate ways while maintaining a beautiful and fashionable appearance.
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