Owing to the rise of the athleisure trend, a lot of sports fans wonder what the most popular brand of sportswear is. It's not like we needed more evidence, but contemporary sportswear is a clear indication that our closets have moved into the modern era. It was first constructed for track and field, but these days you are just as likely to see it out and about in town, at the workplace, or even at a bar. There is no doubting the widespread adoption of athletic garb in today's society. Some people put on athletic clothing for the sole goal of working out, while others, including a number of the world's most recognized celebrities, choose their clothing based on current fashion and trending styles. These days, the reason why athletic clothing is so popular is that it provides a singular combination of ease and chicness; thus, it has become an essential component of many people's closets. It's possible that purists in the world of menswear won't like it, but the majority of a contemporary man's wardrobe is moving in this direction. This is the hoodie that he wears when lounging around the home. It is the shoes that he wears with great pride around his office, which formerly required him to wear a shirt and tie. It's the sophisticated joggers and baseball cap that, when paired with a fitted jacket, he can now properly wear. Because athletic clothing is becoming an integral part of our everyday wardrobe, it is important to be aware of the brands that are producing the most high-quality items. Because such a big percentage of the population engages in athletics and stays active on a consistent basis, it is necessary to investigate which brand is the most popular, which brand has had the biggest growth, and which brand has been affected by the Covid-19 pandemic in the most significant way. In doing so, we have determined the amount of Instagram followers each business has since the followers of a brand's Instagram account are likely to be consumers. This allows us to have a deeper understanding of the social following and popularity of these companies. It is important to keep in mind that the number of followers is calculated on a worldwide basis; hence, this statistic has less significance for the market in any specific country. In addition, we chose to conduct this study using Instagram followers rather than another form of social media because of the visual nature of the platform, which makes it possible for businesses to effectively convey to their target audiences the products they offer and the messages they wish to convey about those offerings. 
The Most Popular Sportswear Brand
When speaking of the most popular brand in the world of sportswear, the first name that comes to mind is Nike. In fact, it is difficult to conceive of a sportswear brand that has a longer or more successful history than NIKE, which is possible because there isn't any brand that can compete with them. After decades of savvy marketing, technological innovation, and superb design, the Oregonian label has earned its place as the world's leading supplier of sports shoes and gear. This achievement was made possible by the company's use of the Oregonian name. The famed design team at Nike is responsible for the creation of some of the most significant shoes in the annals of athletic footwear. The 'Air' sole technology and, in the case of Jordans, the notion of athlete-endorsed 'pro-model' shoes as fashion items were both introduced to the world by models like the Air Jordan 1, the Tailwind, and the Air Max 1. These models have had a tremendous amount of influence on the industry. Because of this, the brand is credited with contributing more than anybody else to the development of sneaker culture and maintains a permanent position at the very forefront of footwear technology. 
ADIDAS There is no way that a list of the best brands in sportswear (or even simply the best brands, for that matter) could reasonably be regarded complete without the inclusion of Adidas. Since well over half a century ago, this German sports titan has been producing some of the most high-quality athletic apparel that the rest of the world has ever seen. Many subcultures, including hip hop pioneers, terrace fashion connoisseurs, mods, and Madchester hedonists, have taken to wearing the famous Trefoil insignia of the record label as a badge of honor. There is no other sportswear company that is as connected with music and subcultural movements as Supreme is, and that's before we even start talking about how amazing their shoes are. Adidas is known for its ability to produce instant classics with a minimal design. The Stan Smith, the Samba, the Superstar, and the Gazelle are the names of the shoes in question. Because of these shoes, the Three Stripes brand is now widely considered to be among the very finest sneaker companies in the world. In the meanwhile, the Yeezy line, which is sponsored by Kanye West, is keeping hypebeasts salivating and causing lineups to develop for Adidas sneakers all over the globe. 
PUMA Rudolf Dassler, the brother of Adolf Dassler, the founder of Adidas, started the company that would later become Puma. Initially, the brothers founded and led their business on their own. After having a heated argument, they came to the conclusion that it was best for them to go their separate ways and start their own companies. Puma and Adidas are both headquartered in the same small town in Bavaria. Even though it is a much more modest operation than its sibling company, it still maintains a respectable third place in the market for sportswear worldwide. Like the top three athletic clothing companies, UNDER ARMOUR focuses primarily—though not exclusively—on shoes. The American business is quite new, having only been established in the middle of the 1990s. However, the Baltimore-based sportswear company has had a lot of ambition and is quickly becoming a major player in the footwear and sporting goods industries.
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