Green management and marketing refer to the development and improvement of pricing, promotion, and distribution of products that do not harm the environment.
Green marketing, also known as sustainable goods marketing, is an interesting trend, and nowadays, retailers have begun in developing countries.
Social Responsibility
Once, we thought that organizations and manufacturers were mainly responsible to shareholders and employees, or they had to deliver the best product to the attracting customer at a lower price and high quality, and the side effects and consequences of the product were not considered.
Intense competition, population growth, and resource scarcity, environmental pollution led to new approaches to organization and management, which resulted in commitment and social responsibility.
It can be mentioned that the introduction of this responsibility was a response to environmental needs and challenges.
It is worth mentioning that companies gain a competitive advantage over irresponsible companies through green marketing.
Furthermore, there are many examples of companies trying to be more responsive to the environment so they can better meet the needs of consumers. Tuna producers, for instance, improved their fishing techniques due to the increase in people’s concerns about fishing nets and the death of dolphins.
There are other green concepts in green marketing. The Importance of Green Marketing: Due to the high demand for green products and the growing number of people who are interested in using these types of products, "perhaps it is the biggest opportunity to invest and invent new products."
Phrases used in green marketing: In green marketing, terms such as phosphate-free, exchangeable, recyclable, environmental compatibility, and ozone-compatibility are just some of the terms used by consumers and are related to green marketing.
Green Consumers: Green consumers are concerned about the natural environment and modify their purchases and consumption behaviors to protect the environment by purchasing healthy products.
Green Production: Production using technologies reduces or eliminates pollution or has beneficial environmental effects.
Green accounting: Accounting practices strive to consider the monetary value of ecological capital and damage to forests.
In general, green is a term used in marketing to address ecological and environmental issues, and organizations or individuals use it when they want to talk about environmental or ecological pressures.
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