Customer orientation on the Internet means that you move forward based on your customer’s needs and strive to know what customer intends from the Internet and why he/she buys through it so that you know how to react correctly in this case.
The Result of Customer Loyalty
The result of the correct execution of the customer loyalty plan is his "permanent durability"; Even when he/she knows you are selling your products to him/her more expensive than others. Your customer-oriented behavior makes you look like a large, structured company.
Why Online Customer Orientation?
Arad Trading Company emphasizes Internet customer orientation for several reasons:
- Getting acquainted with you via the internet.
- Easy accessibility of the Internet for you and your customers
Different Types of Customers
You have two types of customers depending on your target markets:
- Domestic Market Customer
Traders who trade in Iran’s domestic market and they have Iranian customers.
- Export Market Customer
Traders who trade in exporting businesses have a diverse range of customers from different countries.
Domestic Market Customer
Most of the domestic market customers communicate with you via phone calls and social networks. The customer can communicate with you in different ways. On the other hand, you should contact them in the same way that they have contacted you and inform them of your promotions and discounts in the same way.
Export Market Customer
The export market customer communicates with you in writing via email or social networks because he/she does not know Persian.
Why Messengers and Social Networks?
It is worth mentioning that social networks and messengers give you the ability to collectively manage your customers. As an example, if you have thousands of customers, you create a channel on Telegram and you inform all your advertisements and sales discounts via that Telegram channel to your customers.
The Speed of Social Networks
Seeing ads instantly is one of the features of advertising on social networks. Furthermore, some popular Telegram channels receive separate and more money for placing an ad at a specific time. for instance, they tell the customer that we will place your ad on our channel from 8 to 9 pm and there will be no other posts for that hour.
Benefits of Free Training on Social Networks
You should post free tutorials on every product you have on your social networks; For instance, if you are a honey trader and you train the recognition of natural honey on your social network, this free training has three benefits for you:
- It gains customer trust and attention
- The customer feels that you are benevolent to him.
- Moreover, your free training will be sent to others by your social media followers, and your followers will inadvertently advertise you and send your channel link to others as well.
Create Landing Pages on the Site
Sometimes a customer visits your site and reads its contents but does not figure out exactly what you mean; To prevent this, you need to create landing pages on your site. When you create a Landing Page, the customer understands what your occupation is as soon as they enter your site. And in the next step, he gets to know you better and finally understands what he must do to get your product.
Catalog Benefits
One of the advertising methods is to prepare a catalog; To have a suitable, attractive, and high-quality product catalog, you must use industrial photography; Not download a photo of your product from the Internet and create a catalog with it. Furthermore, your product photo should be unique and belongs to you.
24-Hour Response
If you chose a specific method to communicate with the customer, you should check it from dawn to dusk. For example, you chose a phone call to contact the customer yourself and provided your mobile number to the customer; You must provide the regular customer with an active number and you must answer the customer's call 24/7. Export traders need to constantly check their email to be in touch with a diverse range of customers.
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