Author: Saeed Akbarpour, Qom, Iran 🇮🇷, Farsi, t.me/Aradbranding1221
Introduction
Turkey has a unique business environment that is unlike any other country in the world.
In this article, we aim to analyze the Turkish market and its potential.
Knowledge of Turkey
One important factor to consider when trading with Turkey is its geography and vastness, which is approximately 300,000 square miles.
Turkey, in addition to maintaining its commercial position, may be mistakenly perceived as a difficult place to do business for various reasons.
For example, protecting intellectual property rights in many trades is more challenging than in other cases.
For instance, theft or changing of origin can be a major issue because about two-thirds of Turkey's software sector is illegal.
Like any other market, you must thoroughly research it and decide whether your products have a place in the Turkish market and whether you can have a profitable business or not.
Turkish Commercial Laws
There are many private and government sector advisory services along with commercial service companies in Turkey, and many English-speaking lawyers are also present in the country.
Due to the irregularity of Turkish laws and the fact that lawyers are not proficient in Turkish, it is not recommended for Iranian traders to use this capacity.
It is necessary to know that Turkish companies prefer to use domestic standard contracts and avoid foreign contracts because they are afraid of falling into a trap.
Turkish Market
In addition to Ankara, which is the capital, and Istanbul, the commercial hub of Turkey, other cities such as Izmir, Konya, Kayseri, Gaziantep, and Eskisehir also hold important positions in the economy of this country.
Like many other markets, establishing and maintaining good business relationships with economic players in Turkey is very important.
Trading with Turks
Turks are more inclined to engage with foreign partners.
They prefer to have continuous communication with them and obtain comprehensive information from these partners regarding quality, price, as well as transportation costs.
It is up to you to decide whether you want to sell through a representative or distributor, or if you want to have a presence in Turkey by establishing a company.
If you are interested in commercial relations with Turkey, it is recommended for small and medium-sized companies to opt for limited liability companies, while larger joint-stock companies, which are more reliable, are recommended for use.
However, our goal in this article is not to provide solutions for company registration and migration.
Instead, we aim to show a way for dear merchants to be able to engage in activities to identify and introduce Iranian products in Turkey.
When trading with Turkey, it is important to thoroughly investigate the individuals you want to do business with and never accept anyone as a representative without proper evaluation.
Also, keep in mind that Turkey is a secular country, and its population is predominantly Muslim.
Therefore, paying attention to Islamic manner and attitude in all transactions, especially in marketing, is very important.
Nevertheless, the Islamic attitude in the western parts of this country is more liberal compared to other rural areas and eastern cities of Turkey.
It is interesting to note that English is widely taught in schools in Turkey.
Furthermore, this language is prominently spoken in the business world as well.
0
0