It has come to our attention that tomato paste in can and tomato paste sold in tube both have a number of essential distinctions between them. To be more specific we can say that each of them has some pros vs some cons that we will discuss about in this article. To begin, all of the cans are preserved with citric acid rather than salt, which results in the paste having a flavor that is somewhat sour while yet being somewhat bland. The tubes, on the other hand, are preserved with salt rather than citric acid, which results in a more seasoned flavor in the final product. Even though all of the labels said that the paste contained in the tubes was "twice concentrated," the paste found in the cans had a consistency and look that was somewhat more thick and darker than the paste found in the tubes, which was softer and looser. (This simply indicates that, once the pastes have finished heating, they are transferred to evaporation tanks, where the water content is reduced while the flavor is concentrated. (This does not mean that the flavor is twice as potent as what you get in the cans.) This disparity is probably attributable to the different ways in which the pastes are produced. 
Because the vast majority of food manufacturers in the United States are suited to preserve food in cans rather than tubes, tomato paste that is sold in tubes is almost always imported from Italy. Additionally, Cook's Illustrated claims that Italy has a distinctive method of producing tomato paste. Instead of the typical temperature of 200 degrees Fahrenheit in the United States, the paste is cooked to a temperature of 150 degrees there. "A greater temperature will color and caramelize the paste, and it will also deactivate enzymes that would typically break down the fruit's firming pectin, which will result in the paste remaining thicker. Because of the lower temperature involved in the cold-break process, the resulting paste has a texture that is more runny, a color that is more vibrant, and a flavor that is more vibrant. 
Tomato paste tube vs can pros
The flavor of the tomato pastes that came in tubes was preferred by all of us over that of the tomato pastes that came in cans. So the pros of using tubes could be more based on the opinions of some people. Even when a manufacturer supplied a tube and a can version of the product (like Whole Foods 365), the tube had a flavor that was somewhat more vibrant and delightful. This may have occurred once more due to the fact that they used salt rather than citric acid. In addition, the flavor of some of the cans was faintly metallic. When compared to cans, tubes almost always come with a higher price tag. But even after the tube has been opened, it will retain its flavor for another 30–45 days at the very most. If you want the tomato paste that comes from a can to last longer, you will need to freeze any that is not used right away because it will begin to mold much more quickly when it is exposed to more air. Methods Used for Evaluating the Tomato Pastes We tried each individual choice with nothing more than a spoon, and we discovered that there was very little to no distinction between them. 
The next thing we did was try tasting the pastes on bread and crackers in the hopes that a starchy vehicle would help some of the flavors come through. Nope. Then. I thought it would be interesting to simulate the cooking process with them and see if any nuances emerged. Because tomato pastes are effectively diluted into a dish using heat and fluids, I decided to use hot water; the ratio of paste to hot water was 1 teaspoon of paste to 1 tablespoon of hot water. Once the pastes were diluted with an equal volume of liquid, we were able to determine which ones gave a more robust tomato flavor. This proved to be of some use. The Finest Quality Tomato Paste Sold in Cans The only distinctions that we were able to identify amongst the cans were that some of them had a very faint metallic note, that some of them were just the tiniest bit more sour, and that some of them were slightly darker in color and had a slightly more roasted flavor. The variations were of such an insignificant degree that they would be impossible to distinguish in a finished dish. The distinctions were nearly indiscernible, but if we were forced to pick one, we agreed that one can in particular stood out from the others due to the sweetness and depth of flavor that it brought to the tomato dish. 
Another problem that plagues the tomato paste market is the monotonous standardization of the product's packaging. The packaging is just as vital to the product as the actual contents. People are willing to pay more for properly preserved food packaged in containers that are attractive to them. The proper packaging of tomato pastes will serve reasons that are crucial to the extension of the shelf life of the product, the creation of a brand that is appealing to customers, and the addition of value to the product. These purposes include the extension of the product's shelf life. In point of fact, the container that a brand of tomato paste comes in is what differentiates it from another brand of tomato paste. Tomato paste can be packaged in a wide variety of inventive formats, in addition to the tins (70g, 210g, etc.) and sachets (100g) that are typically used in Nigeria. 
Tomato paste tube vs can cons
These are the most common packing sizes.
- Squeeze or collapsible tube. Tooth paste and creams are the most common products packaged using this type of container; however, it is also suitable for the packaging of food products. In addition to being easily storable, measurable, and recyclable, it also lends beauty, definition, and sophistication to the brand.
- A can with a plastic lid that is easy to open. The majority of tomato pastes are canned, and the most common sizes range from 210g to 2200g. In the past, they were not even packaged in cans that were simple to open. The current trend is toward cans that are easier to open, but people seem to have forgotten that cans of tomato paste of these proportions are hardly ever eaten all at once. As a result, it is incredibly challenging to store and preserve any leftover paste. The storage issue could be remedied with the help of a can that has a plastic lid and is easy to open. The can is simple to open, and if it is not used up entirely, the plastic lid can be used to seal it and keep it in good condition for future use.
- Tomato paste stored in a container made of glass Cans made of aluminum almost always contain bisphenol-A (BPA) or bisphenol-S (BPS), two endocrine disruptors that are known to cause a variety of health problems, including those related to reproduction and development, as well as other disorders. Because glass jars do not include these chemicals, they are a good alternative for those looking to steer clear of BPA and BPS. Glass is a non-reactive material, which means that no chemicals can leach into your food while it is being stored in a glass jar (this is especially important to keep in mind when storing foods that are high in acid, such as tomatoes). As a result, leftovers that are kept in glass jars can be easily refrigerated or stored in any manner that you choose without the fear of contamination.
- Bottles made of plastic with their caps on It has been demonstrated that the nutritional value of tomato paste increases when it is stored in a plastic bottle. When almost all of the tomato paste has been used, storing it in a bottle made of plastic, which is more compact, helps cut down on waste.
The cost of the product will go up as a direct result of the incorporation of all these novel components and novel presentation formats for the package; this, of course, is a fact. Keep in mind, however, that Nigerians are willing to pay to get their issues resolved. Customers are attracted to product comparisons, but it is the responsibility of an astute marketer to construct the comparison such that it centers on the values that are included in the product rather than the price. It is essential that your clients understand that they are not purchasing the price when they make a purchase from you; rather, they are purchasing the product itself, along with all of its characteristics and advantages. They will be left with a product at the end of the transaction that will either be a major letdown for them or a pleasurable portion of their day. Another strategy you may use to steer your items in the appropriate direction is called positioning. These products should not be thrown carelessly into the market; rather, they should be strategically positioned in high end stores or upscale stores in front of the customers they are intended to attract. The consumers that place the most importance on getting good value for their money will come around to the products in due time. 
Selling is not a zero-sum game in which you and your prospect compete against each other to see who can come out on top. Instead, it is a collaborative effort in which you help them find the solution that will put an end to their woes and make them happy, which is precisely what you have done here. We are proud to produce the highest quality products for our customers and supply them with any of our available items. They can receive their order in the least possible time. Our international shipping service is unique and fast.