The news on Thursday, December 12

3. Arad Branding Policy Council Meeting

⏰ 1 minute

4. Arad Branding in 60 Seconds

⏰ 1 minute

5. Representative of France with Aradi Traders

⏰ 6 minute

6. Arad Visual Documentation

⏰ 2 minutes

7. Representative of Armenia in Arad Branding

⏰ 1 minute

8. Customer Relationship Management

He loves a certain singer, and if you ask him to sing a specific song, he will sing it from memory like a nightingale.

He is a movie enthusiast, and if you ask him about a particular film, he will tell you all the details about it.

He loves football, and if you ask about players or coaching staff, he will tell you exactly who played there in a particular year.

You can see how people waste their time and memory on trivial matters.

And we claim to love trade, but we don’t even know the names of the people who contacted us.

Isn’t that funny?

How is it that people know everything about actors’ lives, but you, as a trader, don’t even know the first and last name of a customer who contacted you last week?

Do you know why?

Because either you don’t love business, or if you do, you don’t know the way to love it. You want to love business in your own way, but business says: “No, dear, you must love it the way I want in order to accept you, not in your way, which is worth nothing.”

There is a hadith from Prophet Muhammad where he advises traders:

“Get closer to your customers.”

But the problem is, I don’t even know the name of my customer or have their phone number saved.

Anyone who contacts me, I give them some information, and if they call again, fine, but if not, I don’t reach out to them.

I mistakenly believe that if a person is truly a customer, they will contact me again, but that’s not how it works, my dear.

A customer who has money doesn’t make it hard for himself to reach out repeatedly.

They will call ten people once and wait to see who follows up and then settle with that person.

It’s like a girl who gives a signal once and then waits to see which boy will go to any lengths to win her over.

Most of your calls and communications don’t turn into sales because you don’t follow up and wait for them to contact you again.

Sit there long enough and you’ll see that most customers won’t call back unless they are a very low-level customer who is so inexperienced that others aren’t interested in them and by bad luck, they come back to you.

9. Do you have a follow-up Excel file?

Do you record the details of the customers who contacted you, or even the ones you contacted, in a file so you don’t forget?

If you don’t have a follow-up Excel file, don’t expect any business transformation.

A follow-up Excel file is crucial in business.

If you say you don’t know how to use Excel, don’t worry, you’ll learn.

Didn’t you learn how to use Telegram and Instagram when you started, and now you know them well?

Rest assured, Excel is not harder than Telegram and Instagram, which you already know well, as long as you put in at least half the effort you used to master social media in learning Excel.

Just search “Excel basics tutorial” on Google, and you’ll be taught.

In fact, you don’t even need to learn more than one-tenth of Excel’s basic tutorials for your needs.

10. How to Complete a Follow-Up Excel File

Now, the question is, what should we write in the Excel?

I will provide the main rows of the Excel file based on the teachings of Mr. Talia in the PDF guide for the follow-up Excel, which is also available in the Business School. It’s a reminder, but I always recommend watching the Business School videos and listening to the podcasts.

In the first column (A1), you should write: Next Contact

The next contact refers to the time you agreed with the customer to follow up.

For example, today is December 12, and we agreed to follow up in four days, so the next contact will be December 16.

To keep your Excel organized, assign the tens and ones digits to the day and the hundreds and thousands digits to the month.

By sorting your follow-up contacts from the smallest to largest, you will easily remember which follow-ups need to be done.

In the next column (B1), write the name of the trader or business enterprise.

If you’re making the calls yourself, write your name; if an employee is doing the calls, ask them to write their name so you know who was in contact with the customer when compiling the Excel.

For business enterprise owners, they should write their own name and company.

Note that the Excel file for business enterprises may differ slightly from the one for employees and traders, so if you’re already skilled in using the previous Excel file, don’t change it; otherwise, if you’re new, use this simpler one until you get the hang of it.

In column C, we record the customer names, and in C1, we write “Customer’s First and Last Name.”

In column D, we write their mobile number, so in D1 we write “Mobile Number” or “Contact Number” or any other number we have for them.

In column E, we write their city name, so in E1 we write “City Name.”

And any other information we consider crucial, we write in the subsequent columns.

Once you’ve filled out the customer’s details, move on to the first contact and follow-up.

In F1, write the date of the first contact.

In G1, write the first follow-up.

In H1, write the second follow-up.

You can continue the follow-ups in subsequent columns. For business enterprises, 12 follow-ups are generally considered.

In the final column (O1), write any additional notes.

Once you’ve recorded a customer, follow up with them according to your schedule until you get the desired results.

If someone tells you they haven’t succeeded in business, first ask them to send you their customer relationship management Excel file.

You see, I don’t even know how to put it or what example to give so that it doesn’t offend their pride or cause them to file a complaint against me. They just look at you blankly and have no idea what you’re talking about.

11. Commit Yourself to the Follow-Up Excel File if You Want to Get Rich.

Whether you’re a business owner or a trader, anyone who takes their follow-up Excel file seriously will succeed.

Our leader, Imam Ali (peace be upon him), says:

“I advise you to fear Allah and organize your affairs.”

This shows that organization is so important in Islam that Imam Ali places it alongside piety.

When I don’t even record my customer’s name in the Excel, I fail to follow up with them in an organized manner.

Look at farmers, who, whether it’s midnight or noon, feel responsible to visit their land to ensure the water is distributed properly and not a drop is wasted.

Do we hold ourselves accountable like that? When we schedule to contact a customer at a certain time, do we make sure we don’t miss it?

How many times do we hear from someone that a business owner or trader was supposed to contact them at a specific time but never did?

When you ask why they didn’t call, they say, “I forgot.”

Well, if you want to avoid forgetting, you must write it down, because without notes, you will forget.

Farmers know that if water is cut off from their land, their livelihood is cut off.

Don’t you understand that negotiating in business is like water for a farmer’s land?

Farmers know that if the water arrives late, the trees will dry up and won’t bear fruit. So, why doesn’t a trader understand that if they don’t follow up on time, their business money will face problems?

So, commit yourself to discipline in follow-ups to see the promises of Arad Branding about getting rich come true.

You don’t follow the instructions and think Arad Branding is lying about its promises, but in fact, it is you who broke your commitment.

On day one, you said, “Yes, I will follow everything you say when I enter business,” but when it came time to act, you weren’t obedient and acted independently.

I wish those who act this way had some honor and told others that their failure was due to their own disobedience.

And lucky is the one who heard, understood, believed, and applied the lessons, becoming wealthy.

May their success bring them happiness and prosperity.

He should also pay the ten percent to Arad and the share of the business owner who introduced him to trade, so that he doesn’t mix his lawful earnings with unlawful ones, and the blessing doesn’t leave his business.