Thanks to the rapid popularity of the athleisure trend, the sportswear market in India saw the birth of several powerful manufacturers of sportswear clothing in recent years. However, in the highly competitive and fragmented Indian sportswear market, Puma Sports India maintained its position as the market leader with a 4% retail value share, which was followed by Adidas. The market for sportswear in India has developed into a flourishing consumer industry, expanding from its former status as a specialized niche that catered only to athletes in spite of the fact that performance apparel continues to make up the majority of that market. The marketing of a product or service is usually one of the most important aspects of a business. Creating appealing labels and high-quality packaging for your goods is another useful step in the product development process. Jars or containers made of glass or plastic are expensive but long-lasting; by using them, you may set yourself apart from competitors. Every Powerful Brand has a unique identity that is represented by its logo. The value of having a strong brand identity is something that can never be overlooked. Your company's logo, which serves as the foundation of your brand identity, should convey the most important aspects of your company's character and leave an indelible mark on customers. Your brand will get more attention if you include essential customization into the forms, such as by experimenting with different colors, sizes, and effects. These sportswear makers and dealers may be of great assistance to those individuals who are interested in opening their own sports shop and catering to younger members of the athletic community. 
- Piranha
This sportswear manufacturer and supplier started operations in the year 2016, and they have been providing their services to key leagues in India for the last couple of years. Piranha places a significant amount of emphasis on its active-wear line, which is attractively developed by the hands of skilled specialists while first focusing on preserving a constant quality. Cotton-like polyester spandex mix, polyester cotton blend, and cotton alone are some of the numerous types of textiles that may be blended together by Piranha, depending on the level of stamina and tenacity required for a given sporting event. Cotton, on the other hand, makes the athletes' skin feel smoother, while polyester offers resistance to dirt and delivers strength to the sportswear. Both of these qualities are important to an athlete's performance. During the printing process, the online retailer Piranha uses a technique known as the sublimation process. This method ensures that the garments are colorfast in their natural state and provides an excellent lifespan for the finished items. The firm utilizes both computerized and handcrafted processes while staying current with the stylish silhouette of today in an effort to provide each category of women's and men's clothing a distinct identity. 
Sportswear Clothing In India
Sportswear as a new trend in clothing is gaining more popularity in India. Many sportswear manufacturers in this country have been able to artistically converge fashion and function into their new designs of the sports apparel they produce. In other words, throughout the years, the aesthetics of sports have had a significant impact on fashion and trends. The fashion industry has long been on board with the trend, which can be seen in anything from knitted shirts to pleated skirts. But what is fresh and shocking is the fast pace at which athletic gear is invading fashion now around the globe. The term "sports" has become the new catchphrase in the world of health and fitness enthusiasts, and regular people are increasingly wearing athletic apparel. Jogger pants are observed being worn by everyone from young Millennials to office CEOs, and mesh insets can be seen practically everywhere. Pants have become broader and looser, and jogger pants have become more popular. The market for athletic gear is booming right now. 
The worldwide market for sports and fitness clothing is expected to reach a value of 231.7 billion United States dollars by the year 2024, according to a research analysis that was recently released by Global Industry Analysts Inc. According to the findings of the study, the increase in sales of athletic gear may also be attributed to the development of technical innovations meant to enhance both comfort and performance. According to the findings of the report, the Asia-Pacific region is anticipated to be the region with the highest rate of growth, with a compound annual growth rate (CAGR) of 6.9 percent over the course of the forecast period. Countries such as India and Thailand are expected to act as the epicenter of this entire fashion revolution. Research on the sector indicates that the sportswear market in India increased by 22 percent between the years 2015 and 2016, exceeding the segment's overall rise of 7 percent worldwide. It is anticipated that it will expand at a compound annual growth rate of 12% by the year 2020, all of which is a direct result of the growing demand from customers who want to look better, feel better, and above all are very health-conscious. 
Sportswear Manufacturers In India
India has been always a destination for famous sportswear brands because of the immense potential of this market. Many Indian manufacturers of sports apparel have also started to increase their share of this market, knowing full well that the athleisure trend continues to break new records in sales. In the following, we have introduced two famous sportswear manufacturers in India.
- The Alcis Sports Group
As the first Indian company of its kind, Alcis manufactures technologically advanced sportswear with features such as dry-tech (moisture management), anti-odor, anti-static, anti-UV, and light X. These features allow the company to cater to the varied lifestyle and climate of the Indian subcontinent. 
At this time, customers can purchase Alcis products from over 700 retail locations across the country. These locations include both traditional brick-and-mortar shops and online retail websites. Notable examples of brick-and-mortar shops include Lifestyle, ShoppersStop, Central, Globus, and Sports Station. Now that this Coimbatore-based company, Piranha, is introducing its line of sportswear to the Indian market using a consistent marketing plan, the company's goal is to become the most in-demand Indian sportswear brand within the next five years.
- Shiv Naresh
Shiv Naresh is a classic sportswear brand. There is a fierce rivalry between Shiv Naresh and other multinational sportswear companies such as Adidas, Nike, Puma, and Reebok. Shiv Naresh faces this competition head-on. The firm Shiv Naresh has succeeded in elevating itself as a recognized brand that is valued by all classes of Indians, despite the fact that there is tremendous throat-cutting rivalry in the industry. 
The firm's headquarters are located in Karampura, which is located in west Delhi. Unlike Nike, Adidas, and Puma, the company does not have upscale showrooms or office buildings. Despite this, they were successful in penetrating the Indian market and carving out a unique niche for themselves there. It is rather rare for a company of Shiv Naresh's stature to have made such swift inroads into the sports circle as they have done. Shiv Naresh is a brand that is based in India. It would seem that the success of the sportswear brand may be attributed to RK Singh, the chairman and creator of the company who is now 75 years old and was himself an athlete. When he was an athlete, he would often go to Patiala in order to stock up on the appropriate shorts. He recalls this experience. In all, he had a series of events that were very much like those that inspired him to start Shiv-Naresh.