As previously discussed, there are two pathways to identify leads and subsequently convert them into signals, namely potential customers and suppliers.
One of these approaches involves leveraging virtual capacities, while the other entails physical presence in real-world events.
However, it is unequivocal that virtual capacities are expanding day by day, while real-world capacities are diminishing.
On the flip side, virtual capacities are cost-effective, accessible, and convenient, whereas real-world capacities are expensive, requiring more precise and intricate planning.
For startups, new businesses, and merchants earning less than 100 million Tomans per month, we do not advocate for real-world capacities.
Our recommendation is solely to capitalize on virtual capacities.
However, for those who have achieved significant strength, we strongly advise harnessing real-world capacities, as major brands also engage in extensive physical activities.
Digital Space: Websites and Social Networks
Now that you've decided to leverage the digital space for lead generation and signal acquisition, it's crucial to understand the two key capacities at your disposal:
- Website
- Social Networks
Both of these avenues offer distinct advantages, and engaging in either requires knowledge, as well as financial or time-related costs.
However, both provide leads and signals as needed and even beyond, leading to significant monetization opportunities.
Website Design and Launch
Whether you choose to be a website designer yourself or delegate the task to professionals, launching a basic website won't incur substantial costs.
You can have a website ranging from a few hundred thousand Tomans to several million Tomans.
However, an unadorned website is akin to an empty store with no shelving or products.
It requires graphic designs incorporating images, banners, logos, and substantial, relevant content to make it visually appealing.
Graphic designs serve as decor, while content plays the role of products in a store.
The more extensive and high-quality your content, the more it resembles owning a large store with diverse and excellent products.
The difference is that a physical store has limited working hours, whereas a website is open 24/7.
In a physical store, you need to hire personnel to interact with customers, whereas on a website, the same content interacts with customers.
While a physical store caters only to people in the local area, your website attracts visitors from around the world.
Visiting Arad Branding's website from various parts of the world
Website Design by Specialists
If you are considering entrusting your website design to a specialist, we have some news to share.
Until recently, Arad Branding was involved in website design, however, due to their larger economic activities in the business sector, we no longer undertake website design for new merchants.
Nevertheless, they remain committed to their obligations for merchants with whom they have previously entered into contracts.
Various companies offer website design services.
A simple Google search for "website designer" or "SEO specialist" will help you find them.
Subsequently, you can negotiate with them, inquire about their services, and ask about their pricing.
Launching Social Media Networks
Launching social media networks is entirely free.
We recommend starting with networks that are widely used in your geographical region.
Afterward, consider utilizing global social networks to advance your business.
- Telegram
- Twitter (X)
- Viber
- Line
These are just a few examples, and there are many other networks with varying popularity in different countries.
If you plan to engage in export activities, pay attention to the geographical region of your target audience and use social networks prevalent in that area.
Content Production and Publication
Now that you've launched your website and social media networks, it's time to produce and publish content.
Following the principles we discussed earlier and will cover later will place you in search engine results and discovery on social media.
In social networks, different users see it and explore it or send it to each other.
The key to content production is avoiding plagiarism and consistently creating original content.
Regularly producing unique content will undoubtedly yield good leads and signals.
The most significant difference in providing leads between a website and social media lies in the site's potential for long-term customer retention.
Website stability and security are far superior, and commercial sites are not filtered in any country.
In contrast, social networks are less stable and face the risk of filtering or even account removal by their owners.
A site's credibility is also several times greater than that of social networks.
Our recommendation is to allocate 80% of your focus on the website and 20% on social networks.
It's best for your website to be the primary source for content creation, while social networks serve as platforms for publication, resharing, and informing people about your content.
In the images below, you can see recent Google discoveries that brought 154 leads for Arad Branding within an hour of publishing.
Typically, other sites experience this after a day, highlighting the significance of taking Arad's knowledge seriously in lead and signal acquisition from the virtual space.
In the comments, please share more stories and memories about your experiences with gaining customers and making money through your websites and social networks.
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