Customers frequently do not have sufficient time to visit a random store that sells shoes in the middle of a city to look at the various designs available for purchase. Fortunately, there are some online retailers and wholesalers in turkey that are providing and producing different brands, as well as different designs, at reasonable prices. Customers have found that shopping and doing business online, particularly in recent years thanks to the proliferation of online retailers, is more easy and more convenient. Imagine that you go to whatever website you want, check out the designs, decide which one you like most, place your purchase, and then the product is delivered to you at your location. Just a heads up: while shopping online for shoes, be wary of being ripped off by impostors that pose as legitimate businesses; every shoe store in the world, after all, has its own distinctive emblem, and the genuine article will always set you back a little more money than knockoffs because the originality of the product what matters for a consumer. On the Russian market, the Turkish manufacturer Flo has launched five different types of footwear. A new chapter in the growth of prominent apparel and footwear brand on the Russian market was marked by the appearance of the booth of the American company US Polo Association at the August Euro Shoes Premiere Collection show in Moscow. 
The United States Polo Association is this year's footwear licensee. Flo, a significant manufacturing firm based in Turkey, has made the decision to independently join the Russian market and bring five of the company's most prominent footwear brands with it. Shoes Report had a conversation with Alexey Davydov, the commercial director of Flo's representative office in Russia, about the Turkish company's expansion goals in our market. Flo is a footwear manufacturer based in Turkey. Footwear Report: Picking Up Where We Left Off Tell us, as the US Polo Association is participating in the Euro Shoes Show in Moscow, what the hurdles are for developing the brand in Russia, and what other companies are presently present at your exhibit. Alexey Davydov: Yes, the United States Polo Association It is not the first time that Euro Shoes has been presented, but today's participation in the fair is a special case. This is because this year the large Turkish company Flo, which has a license to produce shoes from the American brand US Polo Assn. holds, independently enters the Russian market. 
Today's participation in the fair is a special case because of this. To this point, the US Polo Association, the partner firm, has been actively developing in Russia. The year 2018 marks the opening of Flo's own representative office in Russia, as well as the introduction of five of the company's brands to the Russian market. Flo is Turkey's leading footwear retailer and also has its own footwear factory in the country. The company possesses a robust portfolio of brands and is working to expand its wholesale operations (with a retail network of over 400 stores in Turkey). Flo Stores is a multi-brand store that sells footwear in Turkey. They provide shoes for the complete family to choose from. These are enormous establishments with many floors and are around 400 to 700 square meters in size. The firm also operates a second retail venture under the name In Street, which is a sneaker chain with a more contemporary layout and a selection of footwear. This year, Flo is commercializing its five key brands and making their debut in Russia for the first time. These products can now be found at our exhibit. As you are aware, this is the United States Polo Association. 
This company is well-known for its clothing, but we really have a license to produce shoes under their name. The garments are manufactured in Turkey by our business partners at a different firm. Shoes made of leather Produced in Turkey by the US Polo Assn., China is the source of fabrics and footwear created from a variety of different materials. In the year 2020, our firm was awarded the rights to produce shoes and accessories for the popular American brand Nine West, which specializes in producing trendy women's shoes and accessories. In addition, retail establishments selling products under the Nine West brand are expanding vigorously in Turkey, and there is potential for a franchise project to be initiated in Russia. The Lumberjack footwear brand was established in Italy in 1945, making it one of our other major footwear brands. The high hiking shoes that are the business's signature product are modeled after the tall boots that are synonymous with the name of Timberland. But this does not imply that Lumberjack is trying to imitate the style of Timberland. Timberland became more recognized because they spent a bit more in marketing, thus their shoes cost twice as much as the other brand's shoes, despite the fact that the quality of the shoes produced by both companies was almost the same. Both brands were introduced about the same time. 
One pair of quality lumberjack boots may be purchased at a retail establishment for up to 18,000 rubles. The assortment offered by the company consists of shoes and sneakers for both ladies and men, as well as leisure and athletics and a selection of footwear for youngsters. Flo has been the sole proprietor of the Lumberjack office and design studio since it was established in 2012 in Treviso, Italy. At our booth, we will also be showcasing two additional shoe brands that are aimed squarely at the budget-friendly market: Polaris and Kinetix. Both brands were established in Turkey in the 1980s and 1990s, but Kinetix is better known for its athletic products. The shoe brand Polaris has a line of footwear designed specifically for children as well as footwear designed specifically for senior citizens. At this time, we are in the process of establishing a Flo representative office in Russia, which will include both an office and a showroom.
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