1. Special Podcast for Newcomers
Most people who are not traders have misconceptions and false beliefs about business and traders. If their beliefs are corrected, a poor mindset can be transformed into a wealthy one, and their existence becomes ready to make the most of the wealth available in business.
Download the podcast on business misconceptions
2. Special Article for Newcomers
3. Ambassadors of Various Countries and Business Consultants at Arad Branding
⏱️ 5 minutes
4. Executing a Business Strategy
⏱️ 56 minutes
5. Arad Branding in 60 Seconds
⏱️ 1 minute
6. Representatives from Algeria and Ivory Coast at Arad Branding Supply Factories
⏱️ 1 minute
7. What is Lead Generation?
A distinguished individual wrote in the comments yesterday asking why the author constantly emphasizes business and talks less about its details.
First, each person's duty is different from another’s, and my primary duty is to help traders stay firm in business. Although I am knowledgeable about other details of business, I am not tasked with discussing them. However, it’s not that I cannot write about them if I choose to.
Secondly, when we repeatedly say something and see it not being done, it’s clear that traders haven't yet reached certainty in the core of business.
When I see in the comments that a lady writes, "What should we do when the customer is in such-and-such state?" it shows she hasn’t been listening because we’ve said repeatedly that there should be 10 leads and signals every day.
Well, if this customer doesn't work out, move on to the next one.
But it’s clear that she isn't thinking about generating new leads and signals, and just like a desperate boy who sticks to a girl and won't let go, as if no other girl exists in the world, some traders cling to one lead and, when it doesn’t work out, they become depressed and disappointed.
When you have many leads and signals, if one customer doesn't work out, you move on to the next.
The main problem for many of you is that you have a low promotion rate, so you are underutilizing Arad’s lead and signal capacity.
You need to compensate for this shortcoming with your own independent media and efforts in free branding, which you aren't doing either.
Business without Lead Generation means a slogan, a scam, a lie, or an illusion.
What is Lead Generation?
A lead is a new prospect, a person you didn’t know yesterday but have just met today.
Generation means production.
Lead generation refers to the process where you create leads every day.
Do you have such a process in your business?
Arad has this process embedded within its structure and has created it through various promotions.
The following activities in promotional services count as lead generation,
- Guest posts on our business platform (Tejarat Khaneh)
- Communication channels with foreign representatives
- Presentation meetings with foreign representatives
- Content production on the trader's website
- Sponsored articles on Arad Branding’s website for the trader’s website
- Advertising on domestic business channels
- Advertising on export channels
- In-person workgroups and B2B meetings with foreign representatives
- Database of foreign representatives
- Foreign offices and showrooms
All of these 10 methods exist to help traders generate leads, and naturally, the more promotions you have, the more prominently this process will be carried out for you.
If a day passes without generating a new lead, it means there’s a problem with your lead generation process.
The first thing you need to fix is this.
You should have a new lead every day.
Don’t you want to be the king in business?
I’m not sure how to say this so that respected ladies don't misunderstand.
Do you remember I said that the trader is the king and the customer is the queen?
Now, let me say this: The trader is the king, and the customer is his harem (inner circle of women in a household)! Keep reading to the end of the story.
When you limit yourself to just one customer, when that customer slips away, you fall into chronic depression and become disillusioned with business. But if you are negotiating with multiple customers at the same time, and new customers keep coming to you every day, losing one negotiation doesn’t throw you off course.
You’ll think, “Sara didn’t work out, but what about Sara’s friends?”
But if you cling only to one customer and don’t have any lead generation process, you’ll become like those bothersome boys who disturb girls.
Are you really looking for specialization in trade?
First, fix your lead generation process, especially if your promotions are low.
8. What is Lead Nurturing?
If I want to speak simply and straightforwardly, I would say trade is nothing but these two parts.
- Lead Generation
- Lead Nurturing
We already know what lead generation is.
So, what is lead nurturing?
Now that you understand a lead is a new prospect, a person who becomes acquainted with you, nurturing means development or cultivation.
It means you have to work on that lead so much that it turns into money.
All the steps after the initial acquaintance, leading up to the point where that lead gives you money, are called lead nurturing.
Think about your relationship with Arad.
Arad did some things that led you to fill out a form and leave your contact number.
This part is called lead generation.
After that, someone contacted you, and you went through certain stages until you received a promotion and became an Aradi trader.
This part is called lead nurturing.
Arad handles the lead generation process for business enterprise owners just as it does for traders.
In general, Arad believes that because lead generation requires expertise in branding, it’s easier for you not to handle this yourself.
Imagine if no leads were provided to business enterprise owners, and we told them to search in the community and find leads on their own.
What would happen?
It would become incredibly difficult.
That’s why Arad says, "I’ll take care of the lead generation, both for traders and business enterprise owners."
Naturally, lead generation comes with costs.
Those of you with lower promotions especially need to know that the cost of generating a lead for a business enterprise owner who has spoken with you and entered the trade can amount to around 40 million Tomans per month.
This means the advertising and branding costs, to ensure a business enterprise owner has leads and can negotiate with them, total 480 million Tomans per year.
Since many of you are not familiar with advertising and branding costs, you might wonder, "Why doesn’t Arad give me 10 leads and signals every day for the 18 million Tomans I’ve paid, for the rest of my life?"
Dear ones, generating 10 leads daily in a specialized product field costs several times more than lead generation for a business enterprise.
In a business enterprise setting, we simply ask, "Who wants money?"
Everyone wants money, so advertising costs are lower.
But lead generation in your case means asking, "Who wants your product?" and naturally, advertising costs are much higher.
If Arad weren’t involved and you wanted to run an advertising campaign with a specialized company, promising to give you 10 leads a day, they would charge you at least 5 billion Tomans annually, if they were to generate leads in your product area.
And keep in mind, this doesn’t mean they would call you.
Did you call business enterprise owners, or did the first call come from them?
If there were leads calling you, the cost for 10 daily leads would be over 20 billion Tomans per year.
Yes, dear, that’s how it is.
Lead generation is extremely expensive.
That’s why we emphasize taking your independent media seriously.
9. The Lead Nurturing Process
After generating a lead, you must nurture it until it turns into money.
It’s exactly like meeting a girl and trying to convince her to marry you.
Think of finding the girl as lead generation.
And persuading her as lead nurturing.
God is my witness—at this point in my life, to help people succeed in their business, I’ve resorted to such crude examples. But what can I do? These examples help them grasp the concept deeply; otherwise, it’s challenging to explain.
The lead nurturing process consists of several steps.
- The lead reads your texts.
- The lead watches your videos and images.
- The lead listens to what you have to say.
We’ve previously discussed these three stages in separate articles.
Now, this process can be pursued through five methods.
- The text on your website or social media
- Chats and messages
- Phone calls
- Meetings
- In-person interactions
You need to utilize all these methods to bring the lead to a point where they are willing to pay money.
Think of this payment as the girl saying “yes” in marriage—the final stage.
10. The Final Blow
Younger readers might not recall, but during our time, there was a TV series on Channel 1 called The Final Blow, starring Dariush Farhang. It aired in the early 1990s.
In the series, Major Kalani (played by Mr. Farhang) was chasing a drug cartel, and Jamshid, one of Kalani's close friends (played by Reza Kianian), was part of this cartel.
Major Kalani infiltrated the cartel, and when he was about to complete his mission, the cartel leader discovered he was a police officer. That was the story’s climax, where the "final blow" had to happen.
Let me give another example.
Imagine a young man who has known a girl for years, with their families frequently visiting each other.
But if that “final blow” doesn’t happen—if the girl doesn’t say “yes”—does anything come of it?
No.
Most of you, dear traders and business owners, struggle with this final blow.
What is the final blow in business?
It’s saying, “Transfer the money.”
You spend hours, days, and even years talking, but you cannot directly ask the customer to transfer the money, waiting instead for them to do it on their own.
This is like a young man spending hours, days, weeks, or years interacting with a girl but expecting her to suddenly say, “Let’s get married.”
Dear one, this rarely happens.
You have to make the final proposal.
Haven’t you seen in movies how some men hesitate so much that they never say what needs to be said, while the girl is waiting to hear it? Then someone else suddenly shows up, skips all the romantic preliminaries, makes a straightforward proposal, and the girl accepts.
This reminds me of a poem:
"Let love burn, for it has scorched my very soul.
My beloved has found her place, yet I remain adrift."
Why?
Because you don’t make the final blow.
You find it hard to propose or ask for money.
You lack the boldness and are afraid they might be offended or something might go wrong—fears that are entirely unfounded.
A shy trader is of no use.
A trader must be bold and clearly state their request.
You go through all the steps of lead nurturing but become mute when it’s time to ask for money.
The final blow.
The final blow.
The final blow.
Fix this, and your income will multiply several times over.
In this text, I’ve used language that might feel like a father’s advice to his children or an elder brother’s counsel to younger siblings, especially for those born after 1973. I claim this right for myself.
However, for those born before 1973, I apologize if I’ve said anything unworthy of your stature. I hope you will forgive this humble writer for any such lapse.
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