For a big company as a retailer and traders it’s a huge step to take and provide all type of running shoes and any other designs. Puma has a rich heritage in the production of performance footwear. In addition, the company has maintained its strong position in the sporting world (anyone remember Usain Bolt?). But lately, Puma has been concentrating on the road, developing new technologies, and releasing five new styles on March 9. In doing so, they have completely reconstructed the class from the bottom up. Puma Global Running/Train Manager Erin Longines emphasizes the brand by saying, "In terms of road running, we were not a well-known brand." 
in some time. This time around, the technique was quite different than before. Both the company's research and development department as well as the brand itself are behind it. This is a commitment that will take a long time. According to Longin, in order to make an impact, they need to scrap everything that Puma has done and begin research and development using in-house designers, hiring a biomechanics expert, partnering with multiple universities, and working with chemists to create products that are related. According to Longines, "every piece is new" because the brand has released five different models: the Deviate, the Deviate Elite, the Velocity, the Liberate, and the Eternity. The new nitrofoam cushioning technology, which includes all five products, is the perfect way to start the school year off right. "The foundation of a great running shoe is a good shape, so we definitely started there and spent a lot of time figuring out how to make one of the great innovations work," she says. "We spent a lot of time figuring out how to make one of the great innovations work." Nitro's midsole is expanded with foam that has been filled with nitrogen. Longines claims that it uses "premium raw materials" from the beginning of the process and nitrogen as the master gas to maintain the entire process. This results in a light foam that does not lose the inherent reactivity of the raw materials, despite the fact that the process has been around for quite some time. Puma has also focused on developing new rubber technology for the outsole of their footwear, which isn't particularly flashy. According to Longines, "We got rid of all the rubber compounds we had and asked how we might work with our scientist to make what we believe is very fantastic rubber." "We got rid of all the rubber compounds we had." The end product is a Puma Grip complex that is built to withstand use in any environment. 
Puma began with five different designs to accommodate a variety of different runners' preferences. Puma invented the carbon fiber panel that is featured on the Deviate Elite. This panel serves as a lever for propulsion and efficiency, and it is becoming more popular in the market for high-end performance goods. The most accomplished runners have options with this shoe. The Deviate is a comparable model that focuses more on training and is equipped with a carbon composite panel as well. Puma designed the Velocity specifically for the kind of runner that goes on regular fitness runs and prioritizes both comfort and durability in their footwear. The Liberate is a great option for serious riders who are searching for something subterranean. The Size Nine weighs just 6.1 ounces despite its uncluttered appearance and solid one-piece Nitro Foam covering, which goes against the current trend of making items with more density. The Eternity is a "contemporary" stability shoe that utilizes technology that is intended to maintain the foot stabilized throughout the gait cycle while a runner is moving their feet. "We have a balance between shoes that move quickly and shoes that give daily comfort in a neutral and stable frame," says Longines. "We have a shoe that goes fast and a shoe that offers everyday comfort in a neutral and solid frame." Puma plans to release new products towards the end of 2021 and into 2022 in an effort to attract attention to its technologies. However, the brand will make sure not to alienate admirers of the five designs it debuted in 2021. She argues that the goal is to strike a balance between the two competing ideas of novelty and constancy. 
"We want runners to fall in love with the products and feel confident that they can go back to Puma and get another copy, the same great shoe but slightly improved as we develop models," said Puma. "We want runners to fall in love with the products and feel confident that they can go back to Puma and get another copy." Puma has placed a strong emphasis throughout its history on creative endeavors geared specifically at women. As a growing number of women participate in running - according to statistics from 2019, more women than males raced in races all over the world - Puma has made a significant contribution to the development of the industry by beginning the design process with the creation of women's cuts. According to Longin, women's feet are often smaller at the heels, which may result in slippage if the shoe is not made appropriately. Puma tested the goods from the ground up in women's sizes, instead gathering input from both men and women along the way. development. in order to accommodate women's sizing. Puma has a rich heritage in both football and sports, and they have only very recently expanded into the performance golf market. The company also made a comeback in the basketball industry in 2018, but they stayed out of the racing industry until it was the proper moment to quit and truly concentrate on performance. 
"We understood that in order to manage a brand that is renowned all over the globe, we needed a strong commitment and a strategy that is long-term," adds Longin. "The brand has been waiting for the ideal moment, and we've seen a lot of progress over the past few years. It looked like the timing was right for Puma to expand in the future in terms of performance, and we've seen a lot of growth over the previous few years.
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