Introducing a high-quality leather made shoes brand in Brazil with the story of it: The Sneaker Brand That Will Be Everybody's Favorite In 2022 | Veja Sneakers The Project Garments are excited to introduce Veja shoes. There is a good chance that you came across them when you were walking about town and were used to the unique "V" trademark that they use. If not, you most likely ran across them in shops or when scrolling through your Instagram feed on a daily basis. Due to the fact that the brand now has up to 732,000 followers, it is possible that you are already one of those followers. Even if none of the assumptions made above are true, you have probably seen notable people like Emmanuel Macron or the Duchess of Sussex use the French label for social or less formal events. You may also have seen the brilliant Eddie Redmayne smiling and waving while wearing them. In any case, it cannot be denied that you are familiar with Veja. The "V" shoes did not begin to amass such an enormous amount of popularity until the closing months of the year 2016. According to the global fashion search portal Lyst, the number of searches for the ethical footwear brand has climbed by 113 percent year over year, and in 2018, it ranked first in the category of "Insta Brand We Want to Wear." As a result, it is not an exaggeration to assert that Veja was the shoe of choice for everyone in 2019. Find out why these apparently straightforward lace-up shoes have become such a wardrobe mainstay in such a short amount of time for both men and women. Pierre Veja V-10 Leather with an Extra White Finish "In many ways, I see the fashion industry as being analogous to the culinary arts. It is going to turn out well if you take the time to choose each component with consideration, if you have patience, and if you create everything with care. The creation of a brand follows the same pattern. This is one of the guidelines of style that Sébastien Kopp, one of the co-founders of Veja, established. This can be seen very plainly on the French trainer label, which vouches for its uniqueness in comparison to the rest of the pile. During their time spent in Brazil working for a non-governmental organization (NGO), Parisians Francois Ghislain Morillion and Sebastien Kopp had the inspiration for the Veja footwear brand. Their footwear has been made there up to this point. The majority of the materials used in the manufacturing process are comprised of recycled plastic bottles, repurposed tilapia skins, and fair-trade cotton. Even the soles of the shoes are made from liquid latex that was gathered in an environmentally responsible manner. When it comes to fashionable and comfortable footwear that is also environmentally conscientious, Veja was established in 2005 and has since broken new ground in the industry. Because Veja wants to make sure that everything they do has a good effect, they make sure that the creation of their shoes is ethical, sustainable, and environmentally friendly from start to finish. Continue reading to learn more about this forward-thinking company, as well as our recommendations for the best styles to purchase. Learning about the Veja shoe brand White Berry Gold Yellow Veja V-12 B-Mesh White Veja Veja, a company that is famous for "reinventing the sneaker," claims that they have "one foot in design and the other foot in responsibility." Veja, a company that was created in the 21st century, made the decision to concentrate on sneakers since they are emblematic of our time. The end result is a huge variety of fashionable footwear, each of which is created in a responsible manner and contributes to a beneficial influence. These shoes all include the distinctive Veja design. The company made the decision to begin everything from scratch, going all the way back to the beginning and changing the way they did things. Since it is common knowledge that sneakers are produced in an unethical manner, Veja needed to devise an alternative method to manufacture high-quality and on-trend designs. The company "makes what they want the world to become," which is to say that its products are trustworthy, ethical, and long-lasting. While Veja's sneakers are on-trend, they are also classic and uncomplicated in design, with the final aim being that each pair will still be worn in ten years' time. Veja puts a lot of thought into each and every design, with the end objective being that each pair will still be wearable. Every component that goes into the finished product is derived in an ethical manner, and fair trade is at the centre of everything that Veja produces. In order to make a good influence, the brand collaborates directly with the manufacturers. Veja also produces vegan shoes, with one out of every four types being cruelty-free and suitable for vegans. It might be difficult to pick just one pair from Veja since the brand offers so many different designs that are both original and legendary. Veja V-10 White Matcha These white and black sneakers are sleek and uncomplicated, making them great for people who like an enduringly classic appearance. The top is constructed out of leather, while the sole and the V logo are crafted out of natural rubber sourced from the Amazonian jungle. Veja has introduced the Veja V-10 as a way to commemorate their company's tenth year in business. This footwear must-have is crafted exclusively from eco-friendly and socially responsible materials, as is customary for the brand, so you can feel good about wearing it. These sneakers are both comfortable and on-trend; however, they run a bit big, so if you are on the border between two sizes, we suggest that you go with the smaller of the two. VEJA V-12 LEATHER WHITE STEEL Leather, white steel, and the Veja V-12 model. This classic silhouette was first introduced by Veja in 2011, and ever since then it has consistently been among the brand's most popular options. The cut was given its name after a Brazilian non-governmental organization (NGO) that provides assistance in technical matters to the families of organic cotton farmers with whom Veja has been working in North Brazil since 2004. The Veja V-12 Leather White Steel has a brand embossed tongue, a round toe, a lace-up closure, and a flat rubber outsole. The fact that they can be worn with almost any outfit thanks to the light blue V on the sides and embellishments on the rear makes them an absolute need. The Veja V-12 model is constructed using eco-friendly and sustainable materials in order to stay true to the principles held by the brand. Story of the brand: The essence of the project In the apparel and fashion sectors, the factory is often the epicentre of global economic dysfunction: dangerous, even unhygienic working conditions, eroding pay, and disregard for the environment. Workers are rewarded well and live in standard circumstances. Nothing to do with the Southeast Asian nations that produce 95 percent of the world's footwear. VEJA produces its footwear in factories and workshops that adhere to ILO regulations. To ensure that the work fits VEJA's standards, additional criteria, such as:
- Quality and proximity of dwellings
- The liberty to create organizations to protect their rights
- Living standard and purchasing power parity
- Employee benefits and expressive freedom
- Production line employee
At one of the shoe factories we've worked with since 2005, all of the workers reside nearby. Additionally, the plant offers a community bus service. Each worker has access to suitable housing (electricity, water, etc.) that is not owned by the factory. 12 percent are unionised. Four weeks of paid vacation per year, 44 hours per week, controlled schedules, and two days off per week are provided to factory workers. Typically, during peak seasons, a labourer will not work more than two hours of overtime each day on average. Moreover, two of our three companies split their yearly earnings with their staff. 7 to 11% of each employee's pay is contributed to the INSS (a mandatory government retirement plan). Additionally, they are required to donate 8% of the employee's monthly income to FGTS. Additionally, the FGTS is utilised as a pension fund. This fund pays the compensation owed to an employee whose contract is terminated without reasonable cause. In 2021, the average pay earned at the plant is R$1,578, which is more than the national minimum wage. A Chinese industrial employee may work over sixteen hours each day, six days per week. Occasionally, the remuneration for all of this overtime is as little as 55 cents per hour. The average monthly pay is 7,690 CNY. To have a better understanding of the country's living wage, please visit the following website: The standard minimum salary is R$ 1,212 per month. In 2001, the WageIndicator Foundation was established to promote a more transparent labour market for employees and companies. Assisting employees in gaining equitable access to labour market information and assisting companies in complying with national labour legislation. Constantly seeking to improve VEJA encourages these providers to become more transparent. VEJA mandates that the manufacturing facility conduct periodic social audits and chemical testing. Every year, we conduct a social audit to ensure that our factories follow our values and satisfy our requirements, as well as to suggest areas where we can improve. See audit report for the manufacturing facility Following this audit, a corrective action plan is produced to address the few remaining areas for improvement. Check out the factory's corrective action plan. Each of our contractors makes an agreement to adhere to VEJA's quality standards. Since 2005, we have been manufacturing cardboard boxes from natural kraft cardboard. We restrict the use of inks and printing in order to minimise their environmental effect and guarantee their recyclability. Today, all VEJA shoeboxes are certified by the Forest Stewardship Council (FSC). Produced from forests that are sustainably maintained and give environmental, social, and economic advantages. The Forest Stewardship Council (FSC) accreditation assures that the forest is maintained in a manner that protects biodiversity, improves the lives of local residents and employees, and maintains economic viability. VEJA features twelve distinct box sizes to prevent excessive resource use. We are searching for additional eco-friendly alternatives to plastic packaging to eliminate it entirely. Since 2013, VEJA has worked with the same manufacturer. Due to the company's natural expansion and the debut of the running line, a collaboration with new manufacturers was required. In 2020, about 48% of our entire volume was manufactured by the facility with whom we have collaborated since 2013. In 2018, we began a relationship with a second facility that provided over 25 percent of our output. In 2019 and 2020, we began working with two more new factories for our operating line. With them, we formed a natural relationship and used innovative onsite technology to improve quality and services.