In the name of Allah, the Most Gracious, the Most Merciful.
Greetings and salutations to each cherished Aradi.
I hope that wherever you are in Iran, your well-being is excellent.
Today, we aim to discuss the concept of work.
What is work?
What definition is given to it in today's world, and what tasks should we undertake?
What does business mean, after all?
Gods willing, we will talk about all these matters.
Definition of work in physics
In physics, the definition of work, if you recall from high school years, is quite intriguing.
It involves the amount of energy you input through a force.
In the context of displacement, concerning an object I possess and intend to move, it's about the force I apply, the distance the object moves, and the work done, measured in joules.
We referred to this as work, and its unit in the SI system is the joule.
Let me describe work in the context of a physical task that I'm actually performing.
I am engaged in manual work, and in today's world, many individuals work, earning monetary compensation.
This phenomenon is commonly referred to as business, signifying the existence of a venture generating income for actual tasks performed.
However, this work is not always physical, as the modern world has progressed significantly, enabling individuals to earn income through non-physical means.
Traditional workers may find it challenging to comprehend how this method yields financial gain.
In essence, individuals are said to be performing cognitive work, where their body remains stationary, and it is their mind in motion.
Leveraging their brain and intellect, individuals in this category often achieve higher incomes than those engaged in physical labor.
Consider a person seated in a car, the surroundings change, but the person's position remains fixed.
This contrasts with scenarios where, for instance, a mason relocates a cement block or a painter is constantly in motion.
Yet, the income of the latter group, involved in cognitive and mental tasks, tends to be lower.
Setting aside this discussion, let's delve into the realm of business, specifically in the context of brand development.
In Arad Branding, when an individual mentions working on their business project, clarifying the nature of this work becomes crucial.
Differing definitions hinder a precise understanding of one's business.
Some may claim they are working, but the interpretation varies.
For instance, asking about the hours spent on a commercial project might yield responses like three or five hours, requiring an accurate understanding of time.
In fact, all these definitions are clear to us and we understand what time means.
But what do we still not understand?
I worked for three hours, what have we done?
Is it a manual work or is it an intellectual work, exactly which part of your body is involved in defining your work.
We aim for a unified definition of work within our business.
Definition of work in the context of business
We do different things, like negotiating with a client, when I am negotiating with a person on the phone, sometimes it happens that it is also in the form of a text message, an email or in a chatbox.
So negotiation is defined as a work.
Someone says, I am working for three hours, he plays games for three hours, or sends work messages for three hours, and this is work from that person's point of view, that I am working.
Apart from that discourse, we need to define individual units of work for ourselves.
To ensure the utility of my efforts in my business, I need to convert them into signals.
This involves assessing how many real customers I am engaging with through various signals.
For instance, a person should be able to negotiate with ten leads, or potential customers, within eight hours.
We previously discussed lead definition and signals on the website, emphasizing that a lead is any clue you find in the form of a potential customer, and a signal becomes meaningful when it's verified that this lead is genuinely interested in the product or service, which I refer to as a signal.
A lead that currently expresses interest in something different is still a lead, but it indicates a different product or need.
However, this lead is specifically seeking, for example, an instructional video about my business.
This is no longer just a signal, these are different definitions we discussed on the website, and I hope everyone will revisit this educational article on the Aradbranding website.
So, the discussion becomes: How many signals do I have when negotiating with a customer?
How many real customers do I have?
In your business planning, you must strategize for yourself.
I aim for an average of one signal per day, two to three, four to five on average.
In Arad, I've taught my negotiation team to aim for these numbers.
As a merchant, what should you do to succeed in your business?
You should aim for at least three signals per day, starting from three and averaging up to five signals.
Ideally, aiming for eight signals would be considered excellent.
If you manage to reach ten signals, you know you're doing exceptionally well.
You must have this number of signals.
If I want to negotiate with real customers, but I don't have any, the definition of work changes for me.
If you don't have customers, you need to focus first on lead generation, then convert leads into signals, and finally, negotiation can take place.
If I don't have any customers, learning negotiation skills is not practical for me.
Therefore, I need to first learn how to attract signals and leads.
This shifts the model of my work.
I have decided to allocate four out of the eight hours I plan to work to specifically increase my customer base.
There are various methods to at least identify your signals or leads.
I covered over twenty customer acquisition methods in my business school.
I encourage everyone to visit Aradbranding Business School to learn these customer acquisition and expansion methods.
Now, my customer problem is being addressed.
Some people are negotiating with customers, and the customers are paying.
The next step is stating that I need to draft a contract for them.
This involves setting a specific time, for example, ten minutes per customer, for contract preparation.
Some argue that for invoicing, we need time as well.
Each order, for instance, may take ten to twenty minutes to prepare the invoice and get the shipment ready.
Packaging, recording the address, contacting the supplier – these tasks are assigned to someone else, and I organize the invoices.
Taxes need to be paid, and I must have an audit.
These are the times that everyone has set for themselves.
For instance, it takes one hour just to send the shipment and hand it over to the carrier.
Someone else says, "No, I spend two days dealing with the carrier."
These are the times and durations that everyone dedicates.
In the time management discussion, many ask our professor, "We have many customers, how should we manage them?"
In time management, you should learn that more than seventy to eighty percent of your time should be dedicated to acquiring, negotiating, and communicating with customers.
For example, if you have customers, focus on this aspect and if you don't have customers, still allocate eighty percent of your focus to this area.
Those who say our customers are okay and are very interested, in my terminology, I call them "house players" ,What does that mean?
It means the customer hasn't paid any money, but they engage in casual conversations.
Discussing events in a certain country is not negotiation, it's talking and engaging in gossip, gossip is a distraction for individuals who don't work intelligently.
It seems they find it interesting, being in love with knowing, for instance, what happened in Esteghlal vs. Persepolis match?
What happened there?
What happened to that actor?
What happened to Tataloo's arrest?
Or the events surrounding certain personalities.
Unfortunately, for someone who has specialized in business for their success, getting involved in such controversies is like taking poison.
It distances you or consumes your time.
As an expert, a specialist in your business, you must learn to define work for yourself.
I should work eight hours, not that I have to work ten hours.
What is my job?
Those who manage forces under them are managers, they should allocate time for training their forces, not letting them grow on their own.
I must work with them and teach them what to do.
You might say, I have a larger company, so you should have a manager for the training department.
You need to make this manager understand what to teach.
All large companies have such units, if there is, for example, a negotiation team or another team, the training manager should handle different aspects.
In your business, you need to define these tasks, you must write on paper what tasks you accomplished today.
How to calculate the work of a businessman
I provide a blueprint, a plan for those aspiring to succeed.
Document your daily tasks: What activities did you accomplish today?
Define the work—enumerate the tasks undertaken.
For instance, attending my nephew's house party may seem unrelated, but as a business professional, even social events are connected.
Sir, describe the work that generates income—what have you done about it?
Regarding my business, I want to discuss activities relevant to generating income, avoiding topics unrelated to money.
I present a plan to all of you, please implement it on paper to take this plan seriously and execute it for success in my business.
I assure you that individuals with such planning succeed, and those without it are likely to stagnate, they often face setbacks due to a lack of direction.
So, define the work first, then, you need consultancy.
Are the tasks I've written appropriate?
I say you need consultation, Arad Branding has consultants who can guide you.
I want to connect with you personally.
Arad Branding has a large community, I assure you that more than a hundred consultants are ready to assist, each trained as an expert, therefore, you contact the consultant.
The consultant asks one by one if these ten businessmen have a question, what should I tell them?
In fact, you will receive the answer indirectly through your consultant.
So please understand this issue a little bit, I am not one person, the rest of the managers of the collection are also the same way, only they are not related to one person.
Apart from organizational discussions, managing beyond the organization is crucial.
We must be responsive to everyone and lead them all, not just tailor our efforts to one individual, as our responsibility extends to an entire country.
Therefore, dear merchants, let's move forward with the plan I provide.
Afterward, without even seeing me once, you'll express gratitude for the progress we achieve with these plans.
They said, "May God reward you," and just being the recipient of your prayers makes me very happy.
Even reading your comments on the website, especially in the business school Q&A section, brings me joy.
I observe that you announce private consultations for our merchants, and your messages reach me via SMS, I'm genuinely pleased that you pay attention to our words and achieve new business results, creating employment opportunities.
Many succeed, and thanks to you, many find increased income, and we are truly grateful.
Until further teachings, I entrust your to God.
Have a great day.
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