Greetings and esteemed salutations,
One of the critical elements highly emphasized in commerce, extensively discussed by experts, is the art of expression and trust-building.
Allow me to share one of my experiences with fellow traders—a journey from Yazd to Isfahan culminating in a substantial billion-dollar income.
One of my clients, engaged in sorting operations in the Reza Isfahan region, presented a compelling opportunity.
I was really interested in establishing a contractual agreement with them.
The largest sorting facility in Shahreza, Isfahan
This sorting center stood out as one of the largest in the region, attracting eager producers seeking collaboration.
I recall my initial visit to their sorting facility, where I was not immediately granted access.
Instead, we engaged in a conversation right at the entrance, and I was informed that, for the time being, there was no need for my products.
Persistence and Implementation of Lessons
However, I didn't give up, and I was determined that I needed to close a deal with him.
Every Thursday, I would travel from Yazd and arrive at the sorting center around noon.
I inquired about his well-being and engaged in friendly conversations.
After these discussions, without mentioning the cardboard box order, I would bid him farewell and leave.
During each visit, I tried to address issues that were of mutual interest.
I delved into topics such as export market conditions in Russia, export challenges, fund repatriation to Iran, etc.
He eagerly responded to my questions, discussing these matters with enthusiasm.
As I also visited other sorting centers in the same region and neighboring areas, I would discuss them as well.
This approach aimed to convey my familiarity with the region and its customers, surprising him and demonstrating my extensive knowledge about the region and his associates.
Result of Effort and Patience
This endeavor continued for a month until, in one of our meetings, he asked me to bring a sample of the pepper box I was producing for his inspection.
For the next meeting, I presented a sample pepper box, and in subsequent encounters, we negotiated purchase conditions, settlement methods, and shipping terms.
After a month and a half, I successfully secured a two-billion contract with him.
Interestingly, he initially thought I was just a person from Isfahan visiting every week.
Trust developed remarkably between us, even though he only had my phone number and no other contact details.
He made a cash advance payment of five hundred million Tomans, and the contract was finalized.
Applying the lessons from mentors and employing all the techniques I had learned regarding eloquence and customer-centric approaches, I managed to go beyond and had him introduce me to two of his colleagues also involved in sorting diced peppers.
I personally contacted them, and successfully secured contracts with them as well.
For novice traders just starting their business journey, don't expect customers to trust you and engage in contracts right away.
Even after absorbing all the lessons and embarking on your business, patience is crucial until you achieve results.
Best of luck on your journey.
Author: Mahdi Karami, a cardboard trader from Yazd
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