Author: Hadi Rezaei, Trade Consultant
Hello to all dear Aradis,
Regarding exports, various aspects can be highlighted, and export marketing is of great importance.
Understanding the target market is crucial.
In addition to the previously mentioned factors, preparing a comprehensive list of target export markets can be beneficial.
It is also advisable not to limit your research on the target market to mere numbers and figures.
Conducting comprehensive research is one of the most critical factors in this field.
Before starting exports to other countries, it is advisable to seek guidance from key individuals in the target market.
Seeking advice and gaining insights from such individuals can significantly impact the profitability of your business.
Knowing the target market
Understanding the target market is one of the best methods, and participating in webinars and seminars of the target countries can provide valuable information about their business environment.
Of course, the internet is also one of the best sources for obtaining necessary information about the conditions of the target country.
It is essential to have a proper plan when starting exports to other countries.
Maintaining order and consistency in export marketing activities is crucial.
One of the most important factors that may hinder finding potential foreign customers is the inability to establish connections with others and not using appropriate marketing strategies.
Export Marketing Steps
First, the specifications of the manufacturing company should be identified.
You should be well-acquainted with the products and services of the manufacturing country for export marketing.
The second step in export marketing is understanding the target country.
In this phase, you must examine buyers and sellers and know what products and with what quality the target country predominantly uses.
Investigate the potential of the target country for importing your product by paying attention to its currency exchange volume.
Examining and obtaining sufficient information about the laws of the source and target country regarding the export and import of various products and services is one of the most critical aspects to be considered.
Identifying Export Competitors
Identifying competitors in the market is one of the most critical stages in export marketing.
In this phase, the offered products of competitors, their communication methods with buyers and consumers, and the choice of transportation method are investigated.
In this method, goods may pass through a border or multiple borders to reach the intended destination.
In this phase, proper packaging of products and sent goods becomes of great importance.
Proper packaging reduces the risk of damage to goods during transportation.
Considerations such as the cost of the exported product, examination of additional costs in the transportation of the product, insurance, customs duties, costs of adapting the product, etc., are essential factors to be considered in exports.
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