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Examination of the Role of Numbers and Words in Business

The topic of the examination of the role of numbers and words in business is presented in the textual form of Mr Shabani's podcast, concluding with Aradi's perspectives to facilitate reading for those interested in the text.

To listen to podcasts, you can go to the educational podcast section of the site menu.

 

In the name of Allah, the Most Gracious, the Most Merciful.

Greetings and good time to all esteemed economic actors.

I hope you are well.

Today, I would like to discuss a topic that you frequently encounter in sessions, and sometimes your reactions to these issues may not be appropriate.

We have always had a definition in our talks and self-management, stating that there are qualitative words and quantitative words.

 

What is always said is that qualitative aspects cannot be examined.

What does this mean?

A certain employee is a good employee.

A certain product is a good product.

A certain country is a good country for exports.

What does this goodness mean?

At times, I might say a country with a fifty-million-dollar export capacity is good, and you might say a country with a five-million-dollar capacity is good, or another person might say a country with a fifty-billion-dollar capacity is good.

So, the word "good" does not have a unified definition.

It is one for me, the same for you, and the same for a third person.

In economics, things were easier because numbers were used more than qualitative words, making comparisons, decision-making, and analysis simpler.

Unfortunately, at some point, economics itself began playing with its numbers.

I'll give a simple example for you to grasp.

If you look at politics, both in Iran and abroad, for instance, during Mr. X's presidency, when the Minister of Economy provided statistics, everything was excellent and perfect.

The next president who comes in, from the same era, says the statistics presented during Mr. X's presidency show that there were problems and weaknesses.

He even provides numbers to argue, making it evident that economic statistics have become a kind of game.

 

Now, why am I talking about this?

Let's get down to business.

When you talk to producers, almost every producer you speak to claims to be the best in their field "I am the best producer of this product."

If you talk to a hundred producers in a certain field, ninety of them will say, I am the best!

How can everyone be the best?

If you delve into the discussion or, figuratively, the brawl, they document one thing.

For instance, one might say, "I have the best production method."

Another might say, "I have the best raw materials."

Another claims to have the best packaging.

They each prioritize one aspect and consider it the most important.

They then elevate that aspect to be the primary criterion and argue that they are the best.

You can observe this pattern with almost all producers.

You negotiate with African countries and negotiate with Somalis in East Africa.

They say we are the most important eastern country.

They say that the eastern countries were under our control and came into existence later.

We are talking to Kenyans.

They say that we are the fab of the region and all the events in East and Central Africa happen from Kenya.

Tanzanians also say these same sentences.

They say that we are important in the east.

In the west, Ivory Coast believes that it is the most important, and Senegal has the same belief, and Mali has the same belief, and in short, sit with anyone in a meeting and he will give you this opinion.

 

Now, what should we do with these opinions?

The first consideration is, who is expressing these opinions?

For instance, when you attend a meeting with the Iranian trade official dealing with Africa, and they claim that Nigeria is the most important country in Africa, you might trust their words.

This person holds the entire African portfolio, and their statement reflects the capacity and potential of Africa, declaring Nigeria as the most important.

Similarly, when discussing Southeast Asia, if someone asserts that Indonesia is the most crucial, it carries a certain level of respect and reliability.

Therefore, it is essential to evaluate the capacity of the individual expressing the opinion, ensuring that their statement encompasses their entire potential, and not just a self-serving perspective.

A few days ago, someone was discussing economics, emphasizing that certain actions are not feasible.

Upon closer inspection, it became evident that the approved portion was the only segment the company was involved in.

The rest of the areas were ignored, with the claim that those sections were irrelevant.

Reflecting on a childhood memory, a friend used to praise the Samand car when his father owned one.

After acquiring a Xantia, the narrative shifted to praising Xantia as the best car.

Later, with the purchase of a Pars, the narrative transformed again, praising Pars as superior.

This pattern illustrates a subjective judgment where whatever one possesses is considered the best.

When attending a meeting, one should listen to various data without immediately planning or deciding based on that information.

There is no need to react to every piece of information.

For instance, if a native of Mali states that West Africa is under their control, it's acceptable to agree during the meeting.

However, basing all your West African client decisions solely on that claim in an investment context could lead to mistakes.

But he told you in the meeting that we are the most important country in West Africa, so you should say yes.

If you go to a producer and he says I am the best producer.

If you only work with him, you are wrong, and if you approve but work with others, you have done the right thing.

Today's message is to carefully listen to all the data, evaluate the credibility of the speaker, and determine whether their statement is based on their capabilities alone or if they acknowledge the capabilities of others.

 

Remember the car example.

When he has four cars in the parking lot, you ask which one is the best, he says that such and such a car is the best at this time, because there were three other cars in the parking lot, but someone who has only one car in the parking lot cannot give an opinion that this is the best, because his opinion may be biased.

I'm not saying that his aim is bad, and this person is just his level of literacy, knowledge and ability, and you should expect him to be as good as he is.

So pay attention to this issue when you enter the meeting and someone says that we are the most important country, yes, but we have no reaction.

I am the best producer.

Yes, but I have no reaction.

Yes, but I have no reaction.

The economy is full of the best, the most important and the most influential.

It can't be too much and then it will not work.

You should be careful not to make wrong decisions with wrong data and wrong claims.

Wishing you success and guidance.

Ya Ali, goodbye.

Comments (15 Comments)

Rahele Nateqi

having the general knowledge about business capacities is very essential for international trade.

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Saba Sadeghikia

When we decide to start, we should do our best to gradually acquire the necessary information. Because everyone claims to be the best, we need to have complete information to make the best decision.

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mostafa Cheldavi

Hello and have a good time!
Every path has its own goal, when you have determined your goal, then it is obligatory to do it instead of talking.
Thanks

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Mohamad moosavi

In my opinion, in a commercial meeting when you are negotiating and he or she claims something and believes on that field you shouldn't argue or ignore that you should respect and push him forward to his goal, complete his sentence and show your agree face to make him satisfied...

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Javad, Gh.

Hello to you all readers

We have quality and quantity. I personally believe that the higher the quality, the lower the quantity. Now this quality has a different definition in everyone's mind. It is important to be able to show it with numbers and mathematics and reach a conclusion that is understandable to others.
That's why mathematics show all the performance.

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Azin Fakhr

Similar to all the other educational files, this one also carried a perfect amount of hints and helpful points. In the process of negotiations, people may start with some overrated explanations of their business in order to have an impact on the other party but what is important is the capacities that they hold.

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Sharife Nateghi

It's important not to accept everyone's words only because they are spoken. You have to first analyze the data, the specifications, etc in order to confirm that they are telling the truth or not. Also limiting your business to one or a limited range of suppliers and customers is not a wise thing to do.

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Alireza Rohani

In business, if we do not have expertise in a subject and we get statistics and figures from a reference, it is necessary to use those statistics with more care and study.

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Hani Rostami

In many cases, we define our words based on who we are and what we possess, discerning the good and the bad. As Mr. Shahbani wisely suggested, speaking intelligently involves expressing oneself convincingly, yet the real essence lies in acting upon what is genuinely right.

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Mahya Soleimaniun

it should be kept in mind that in some fields, the data of several people should be taken into account, even if the person giving the data and the data he gives are reliable. Because he may have limited data and his lack of awareness makes the data invalid. So by asking for opinions and consulting with a few reliable experts, a good result and consensus can be reached.

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Alireza Sharifi

Quality and quantity are two aspects of our social relations. When contacting some people, they may say everything about their products and services. You should listen carefully and pay attention that whatever they say may be true or false. A good negotiator is a good listener.

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Amene Abbasi

Hello
In business, exclusively international, having someone who gives you the right and updated information is a crucial necessity.

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Fatemeh Afrad

That was a great point that we got from this page, everyone in every situation thinks that he or she has the best opportunity to share it with you, but depends on the time you can see if it's right or not. So pay attention to not lose your way by hearing their claim.

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Mohammad Sadeqi

There are people in business who claim things that are hard to believe and most professional entrepreneurs know how to do so.
So, we must be aware of all the tricks and claims in the world of business.

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Seyyed Mojtaba

exactly in the trade negotiation start when you want to introduce your capabilities to other side and tell him that you are the best and he is going to get the profit through cooperating with you
so you need to know all sides and also you have to be careful to use all the opportunity faced to you in the business so be careful to continue adding people and never stop

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