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If you aim to achieve substantial financial gains in commerce, negotiate professionally.

As an individual engaged in trading your product in both domestic and export markets for several years, mastering negotiation skills is essential.

Remember that negotiation prowess, like many other skills, is an acquired process.

The more practice you put into negotiating, the more you will grow, perhaps even surpassing your initial expectations.

However, don't forget that the best practice is placing yourself in real negotiation scenarios.

So, without hesitation, face your customers and initiate your negotiations.

Adhering to several professional tips in negotiation can make your mindset more open to the negotiations you are about to undertake, which I'll delve into below.

Don't forget that even the most expensive products have their niche of special customers.

For instance, if a customer tells you that your price is high, don't hastily react.

Instead, remember that you know the prices of your product in both the domestic and international markets, and considering the specific quality of your product, your price is almost on par with the market and competitors.

Therefore, guide the negotiation toward your goal with a few smart and straightforward questions.

For example, if a buyer claims that the price is high, recognize that this is often an excuse not to purchase.

So, ask: Why is it expensive?

Has the quality diminished, or is someone else selling cheaper?

Assume they focus on the quality and inquire what it lacks compared to similar products.

You'll see that eventually, the customer's excuse becomes apparent.

The next possible question is how expensive the product is from the customer's perspective:

10,000 Tomans?

100,000 Tomans?

One million Tomans?

Once the customer identifies the margin of difference, provide a logical explanation regarding how you calculate the price and your costs for selling this product.

This way, if the buyer genuinely has no intention of making excuses, they will listen to your arguments.

Of course, remember that added costs to the price from your side should be reasonable.

Examples include transport costs, purchase or production costs, warehouse rental costs, profit margin, etc.

Keep in mind that it's not necessary to transparently disclose all costs to the buyer.

However, since negotiation involves persuading the customer, logically answering their questions can be quite enlightening.

Author: Mehrdad Asghari, Commercial Liaison Manager at Arad Branding in India.

We would be delighted if you could share your business negotiation experiences with us.

Comments (20 Comments)

Razie Rezai

taking notes while listening to the speaker is also quite important as it leads you to have more information to continue the conversation and you will need such data to overcome your audience during the negotiation.

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Mohamad moosavi

This is a very important issue that if the customer was looking for an excuse, for example, considered the price to be high, we should not act aggressively. bring the negotiation closer to peace with logical reasons.

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Venus Falahati

When you start your negotiation. Almost all buyers ask you about the price. Don't mention the price before getting all information about buyer's inquiry.

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Mahdi Saadatmand

Negotiating professionally involves effective communication and a strategic approach. Remember that effective negotiation is a skill that improves with practice. Adapt your approach based on the specific context and individuals involved in the negotiation.

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Marzieh Olamaei

one of the efficient ways in order to have a better negotiation to achieve the final goal is to be an expert in our field. the more we repeat the instructions the more we can be professional in the business negotiation. we should use the instruction of the mastered professors and don't miss this chance.

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Rahele Nateqi

Good day
Negotiation is the most important skill to learn for a businessman. This shows how much you are passionate and eager to be successful in your own field.

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Seyyed Mojtaba

one of the ways to increase your income is having more order from your clients so it needs to be more professional in negotiation and it need to learn negotiation skills and also improve your task

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fateme hosseinkhani

As mentioned in the text, negotiation is an acquired matter and you will not get a good result until you are in the implementation stage. Now that these conditions are available for you, focus more on the points that are said.

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Alireza Sharifi

Negotiation is a pillar and the most important part of trading.
Negotiation is a skill that should be learned.
By conducting a good negotiation, the customer decides to pay money and the supplier to deliver the goods.
Negotiation has some important results in trading:
Firstly, building Trust.
Secondly, introducing commodities and services.
Thirdly, taking money.

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Amene Abbasi

Hello.
There are many simple rules for negotiations that you can begin with them to not seem unprofessional when you are a beginner, such as dress-code.

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Azin Fakhr

This article was extremely helpful specifically if you are a newbie to this filed because at first, any trader can be easily shocked by the bargaining and they will no more be the dominant side of the negotiation and may even agree upon a price which is not profitable for them at all.

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Hasan

When you are starting to export your products to a new country and to a market that you have never sold any products to, First you have to prove yourself and provide a very good price so that you attract the attention of buyers. This way you can develop a market in a new city or country

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Marzieh Olamaei

Learning to negotiate at the beginning of work requires training and then requires practice and repetition.
The more you work a part of the body, the stronger that part will become.
A wrestler who works on his legs every day becomes strong after a while because he was able to strengthen them as a result of repetition and practice.
This position is exactly the same for the mind. For example, a math teacher who struggles with solving difficult math problems every day, after a while his mind is very prepared and he can solve even more complex problems.

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syed alavi

We cannot negotiate with people who say what's mine is mine and what's yours is negotiable

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Hani Rostami

Since we are wholesalers, our clients are usually distributors, so they are looking for a higher profit margin for themselves, so they want to charge the lowest price possible to increase their profits, and this is natural in the intermediation business. .

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Muhammad Fazeli

negotiation plays an unavoidable role in a successful business and some affairs are needed before and during negotiations such as consulting with commercial consultants, setting a good scenario, how to dress, use of suitable accessories, and making sure you want to work permanently.

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Mahya Soleimaniun

Last year, when we were in contact with dear businessmen as a group manager, I advised them to contact different suppliers at the beginning of their daily work. to speak They should ask the price.. They should ask about their sales process and how to deliver the goods. My purpose of this advice was to increase the level of awareness of the traders about their products, to strengthen their expression and the way they speak, to be recognized by their colleagues in the field of their products, and to increase their negotiation power. Be sure that the more people you know in business, the more people know you, the more you talk and negotiate, the more successful you will be in selling and managing your business.

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hadiseh motlagh

we should be careful about our negotiation because some questions and conditions will show your customer's level. if they are professionals they won't ask you some impossible things but if they are amateurs they want to have all the advantages for themselves.

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Ahmad Ashkian

Actually in the deal that personally have done the negotiation for, I explained all the costs and payments that customer got charged with. Not only it didn't had an negative effect but it made it easier for us to be paid the customer.

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Mohammad Sadeqi

Negotiation is a very important part of everyone's life and in business, its importance even multiplies.
so, business people must learn negotiation to have good deals

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