Naturally, among Aradis, there are always fewer than 10% who read and interpret any text with the utmost pessimism and do not change their interpretation no matter what you do.
Their minds are designed like the negative character beside Gulliver in the city of Lilliput, thinking: "I knew we would fail."
In yesterday's article about the independence of merchants in lead and signal, they interpreted it as if Arad is suggesting independence because Arad doesn't want to do anything and wants everyone to work on their own, bearing all the burden themselves.
However, it seems that they did not see the news of the previous days and the documentation of the efforts that we said that we have put all our efforts to brand more traders.
In the previous article, we advised that it is better if you also work, and we said this for yourselves.
If you feel you shouldn't work, it's better not to.
Remember, Arad never commands his merchants to do anything, but always advises and counsels.
The merchant is free to accept or reject.
If he accepts, he gains profit, and if he rejects, he incurs loss.
This has been our experience throughout all these years.
What is the Promotion Coefficient?
However, in recent days, whispers have been circulating among some merchants, especially those with heavier financial contracts with Arad, questioning:
So, what's the difference between someone who has accepted Arad with greater conviction and entered into trade with more capital, compared to someone who has come with minimal belief and wants to observe, when the offers and incentives are the same?
This demand and concern is indeed legitimate, and naturally, there should be a difference.
To address this, Arad introduces a branding coefficient under the title of the Promotion Coefficient, whereby each score earned by an Aradi merchant is multiplied by this coefficient.
Naturally, the branding speed of merchants with higher Promotion Coefficients will be significantly higher than those with lower coefficients.
This difference distinguishes the power of branding efforts among them.
Even if the base score obtained is zero, the Promotion Coefficient, no matter how high, will result in zero when multiplied by any number.
The Promotion Coefficient provides an opportunity for merchants with heavier contracts to use advertising campaign services such as display and Google search, YektaNet campaigns and B2B, B2C advertising campaigns in significantly less time.
Guest posts, website designs, content production, and advertorials and backlinks for those with higher Promotion Coefficients will be executed with greater speed and quantity, naturally attracting more leads and signals to them.
In this plan, no changes occur for merchants with a Promotion Coefficient of 1, they still receive services as usual, only those with higher coefficients receive additional services.
Thus, the primary score becomes equal to the score obtained from participation multiplied by the Promotion Coefficient.
We recommend visiting the updated page on the benefits of participating on the site once again and checking out the points related to the new services as well.
Promotion Coefficient in Merchant Contracts
The score earned by Aradi merchants in the Promotion Coefficient, which is determined based on the amount of their financial contract, is multiplied, determining the primary score.
According to the resolution of February 14, 2024, the Promotion Coefficient for various financial contracts is as follows.
| Promotion Coefficient | Contract Value (million tomans) |
| 1 | 18 |
| 2 | 19 to 40 |
| 3 | 40 to 60 |
| 5 | 60 to100 |
| 8 | 100 to 150 |
| 12 | 150 to 200 |
| 17 | 200 to 300 |
| 25 | 300 to 400 |
| 35 | 400 to 600 |
| 50 | 600 to 800 |
| 70 | 800 to1000 |
| 100 | Above 1000 |
We hope that with this new definition, the satisfaction of merchants who have more valuable contracts will be provided, God willing.
Written by Mr. Mahjub