The news on Thursday, June 26

1. End of Change, Beginning of Strengthening

Write June 26, 2025 in Arad Branding's calendar as: The day of ending changes and beginning strengthening

Arad Branding confidently announces today that the era of change has ended.

We have reached a collective certainty.

A certainty formed from experience, analysis, execution, and tangible results:

Any merchant who acts according to Arad's command will face no unsolved problems in domestic or international trade.

Therefore, there is no longer any need for structural changes in Arad.

On June 26, 2025, we officially announce the end of all changes.

But the end of change doesn't mean stopping movement.

It's the beginning of a new operational phase:

A phase titled Strengthening

From today, June 26, 2025, we've entered a stage with only one mission:

Strengthening everything we've established that no longer needs changing.

We've stabilized the following structures:

• Daily and continuous website reporting

• Organizational positions for each merchant

• Trading house for domestic trade

• Arad software for international trade

• Domestic negotiation department

• International negotiation department

• Logistics department

• Goods supply department

• Commercial flow creation unit

• Provincial offices managed by selected senior consultants

• Provincial boards of trustees

• Special inspection unit

• Employee performance monitoring unit

• Foreign offices and showrooms department

• International negotiators

• Trade advisors

• Foreign commercial communications department

And several other operational units and departments.

Now that we've built these strong foundations, only one path remains:

Strengthening these strategic pillars.

Meaning from now on:

✅ Instead of change, you'll see equipment.

✅ Instead of displacement, you'll see support.

✅ Instead of trial and error, you'll see increased specialized human resources.

✅ And instead of explanations and justifications, you'll see demonstrations of power and wealth creation at national and global levels.

From today, non-Aradis can only watch.

But you, who are at the heart of this system, have a duty:

🌟 Participation.

🌟 Certainty.

🌟 Action.

We built the structure.

We reinforced the pillars.

We raised the roof.

And every day we increase the strength of this great edifice.

But it's you who must grow in this house, reside in it, and view wealth, power, and dignity from its windows.

June 26, 2025 is the day Arad migrated from change to strengthening.

And from today, you too must migrate from doubt to certainty, and from watching to action.

2. Broker

⏱️ 3 minutes

3. The Four Main Pillars of Strengthening

Now that Arad Branding has firmly completed structural changes and established its commercial system pillars, it's time to enter a new phase:

The Strengthening phase.

Strengthening means growing what has solid foundations.

Strengthening means investing in a structure now ready to soar.

And this path has four core pillars:

⸻

1. Support Pillar

The first foundation of strengthening is support.

Arad is here to stand behind all established components.

Every sector, person, and structure serving merchants' growth will now receive Arad's decisive support.

Support that means:

🔸 Provision, backup, facilitation, and obstacle removal.

🔸 Practical partnership not just in words, but in action.

⸻

2. Equipment Pillar

Every structure needs equipment to be seen.

In commerce, success tools are the facilities that make merchants appear professional, reliable, and impactful.

Arad has decided to equip all established components with modern, practical, and effective tools;

From digital platforms to branding tools, marketing, international exhibitions, advertising content, software, etc.

The goal of this equipment:

Gaining customer trust, attracting suppliers, and facilitating export paths.

⸻

3. Human Resources Pillar

Every transformation needs people.

Every leap requires forces.

Arad will strengthen its human resources both quantitatively and qualitatively:

▫ Among merchants.

▫ In employee structure.

▫ In international representative networks.

▫ Even among non-Aradi allies who help strengthen Aradi commercial paths.

Specialized, trained, and dedicated forces are the engine of this phase.

⸻

4. Commercial Strategy Pillar

And now the most important pillar.

The heart of strengthening.

Without which all other pillars would be just flashy but directionless:

Commercial strategy.

Arad has decided to provide merchants with targeted wealth creation strategies from now on.

Clear, tested, scientific, and profitable paths to wealth.

Strategies that daily reduce the distance between Aradi merchants and great wealth, less and less. Insha'Allah.

⸻

These four pillars are the foundations of Arad's new strengthening phase:

🔹 Support

🔹 Equipment

🔹 Human Resources

🔹 Commercial Strategy

Four wings for flight.

Four pillars for building success towers.

Four commands for moving toward more powerful, global, and wealthier Aradi merchants.

What do we ask of you?

Just two things:

1. Conscious participation
2. Sincere action

4. The Reason for Countries' Development

⏱️ 3 minutes

5. Collective Strengthening; Power of a Unified System

In Arad Branding's new step, "strengthening" isn't just an individual process but a collective movement.

We believe real power lies not in individuals but in a coordinated system of capable merchants.

Thus, one of Arad's main strengthening axes is something called:

"Collective Strengthening"

But how does this strengthening happen?

⸻

1. Specialized Workshops and Targeted Meetings

Through regular sessions, training workshops, and business meetings (in-person and virtual), merchants not only gain new knowledge and skills but also build professional networks and strengthen economic bonds.

⸻

2. Equipping Domestic and International Offices and Showrooms

Arad equips its offices in Iran and other countries with tools and spaces where merchants can be seen more powerfully, hold meetings, display samples, and build trust.

This means creating effective economic bases in Iran and worldwide.

⸻

3. Inviting Iran and World's Economic Leaders

Arad hasn't just bet on itself and Aradis.

It has long brought economic leaders, prominent merchants, and strategic thinkers to the discussion table and will bring more insha'Allah.

This not only increases Arad system's credibility but lets Aradi merchants experience themselves at higher levels.

⸻

Collective strengthening means:

We all grow together.

No merchant is alone.

And those standing by this system will reach the skies with it.

Of course, these are just part of Arad's extensive actions in collective strengthening.

In the future, you'll learn and experience more dimensions of this great movement.

This is only the beginning of collective flourishing...

6. Arak Negotiations Unit

⏱️ 2 minutes

7. Organizational Position Appointments