Author: Matin Mohammadi, Qom, Iran 🇮🇷, Persian t.me/mohammadiarad
Introduction
Nowadays, there are various ways to attract signals.
One of the best methods that you can use to attract signals in domestic markets is through Google and its capabilities.
For this purpose, you need a website that can take a position for your site and be seen by adhering to the rules that are important to Google.
The higher this position is, the more signals we attract.
Finding a position in Google
When you search for a keyword in Google, Google displays a series of sites for you, and you ultimately open those few sites.
These are the sites that have managed to take a position through Google.
First, we need to determine in which field our site wants to operate.
Naturally, the more specialized the content of the site, the easier and more easily it will take a position from Google.
Because if you write content about different topics on your site, Google won't understand where you want to take a position.
Google gives position to the keyword around which you write content, and that keyword is your product.
Google Algorithm
You should keep in mind that although Google is a robot, it is very intelligent and operates based on user behavior.
With changes in user behavior, Google also changes its algorithm, so your site should constantly change in line with Google's algorithm to maintain its position and attract customers.
Whatever you do to increase your signals revolves around 4 topics that Google examines sites based on these 4 rules.
Next, we will examine those topics in order.
1. Content Production
Google considers sites that are busy producing content on its search platform.
If a site wants to be seen on Google, it must first engage in content creation.
This content production can be done in 3 ways:
• Text-based
• Image-based
• Video-based
When producing content in image form, make sure to consider a tag for that image or video so that Google understands what field you want to be seen in.
However, among these 3 methods of content production, text-based content is more important in Google's view.
Because through it, it better understands what topic you want to take a position on.
The keyword you choose for content production is very important, and it's better if it has a high Google search volume (suggested), meaning that many people have searched for it on Google.
Using a high-search-volume keyword helps your site be seen better.
Having product prices and a useful and concise text will prompt the user to enter your site.
Because through text, they can understand the overall content of your site and will be attracted to read all your content.
We recommend publishing at least one piece of content on your site every day so that Google understands your activity.
We have provided guidance on how to produce content in the School of Business and Integrity so that you can easily do this yourself.
2. Backlinks
Backlinks mean being able to get a link from a strong site to your own site.
This action determines the credibility of your site's content and through backlinks, you can increase the power of your site.
It also helps your site gain power and get a place on Google sooner.
Getting a backlink from a strong site can cost you billions annually.
While the Arad Branding collection has made this process easier for its merchants and made it available to Aradi merchants.
3. Entrance from Various Platforms
The third thing that Google considers after content and backlinks is that besides the inputs from Google itself to your site, your site should also have visitors from various inputs.
These inputs can be in various forms:
• Direct input
• Input from social networks
• Input from other sites
To get direct input, all you have to do is send the link to your site to your friends and acquaintances and ask them to visit your site.
Moreover, you can place the link to your site on various social networks you have so that people can enter your site by clicking on it.
You can easily get input from other sites by getting backlinks from sites that have a lot of visitors and are powerful.
So that people visiting that popular site enter your site and as a result, you can also have input from other sites.
In this way, different people visit your site through various methods, and for Google, it is valuable that your site has visitors from various inputs.
4. Turning Users into Signals
When a user enters your site, they should be guided correctly so they don't get lost and confused.
It is very important that a user can connect with you.
So, you should easily make this accessibility available to users.
This will cause a user who enters your site to stay longer on your site, and the time each user spends on your site is very important to Google.
Naturally, the more attractive and fundamental content you place on your site and provide useful information to users, the more time your audience will spend reading your articles.
Also, if you use various images and videos and publish them on your site, you encourage the user to stay on your site and explore different sections.
Google search engines have crawlers that visit and crawl sites that are produced and launched through them.
Any changes you make to your site will encourage the crawlers to come and examine the site more.
When you have something to offer, it makes them give you credit or, in other words, index your content.
By following all the points mentioned and producing engaging content, you can secure a place for your site through Google.
When someone searches for your product, Google displays your site.
The higher this position is, the more your site will be seen.
This brings more traffic to your site and ultimately, you will attract more signals.
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