Currently, internet sites are one of the best and most cost-effective methods for acquiring customers.
To profit from online sites, you must pay special attention to two general processes.
Firstly, how can I increase the visitors to my site?
Secondly, what can I do to convert these visitors into actual customers?
Increasing website visitors
To answer the first question, you must address two sub-questions.
a. How much money am I willing to spend?
b. How much time and energy am I willing to invest and work?
If your answer is negative to both questions—meaning you don't want to spend money and you don't want to work—the conclusion is that there is no way to increase visitors to your site.
Anyone claiming otherwise is likely joking with you.
If your response is that you don't want to spend money but are willing to work, the only viable option is SEO, or Search Engine Optimization.
You need to learn its techniques and apply them.
Although, if we are to be honest with ourselves, there is a significant difference between investing money in SEO and doing SEO without spending money.
Some aspects of SEO require connections to other websites, and when humans need something from others, it's rarely given for free, just as we are.
Yet, without spending money and by following the teachings of Arad Branding, you can still increase your site's visitors.
Now, if you say, "I'm willing to spend money," there will be a world of suggestions for increasing website traffic.
Some involve paying renowned companies specializing in this field, while others entail paying individuals to perform tasks related to traffic growth.
Regarding the amount of money needed, it's like the old saying: you get what you pay for.
The current minimum starting point, as of December 2023, is around 100 million Tomans per year for obtaining a backlink from a reputable site.
If you want to repeat this process monthly, it will cost you 60 million Tomans each time.
So, to increase website traffic, you must first provide a fundamental answer to these two questions.
Converting Visitors into Actual Customers
Assuming you've attracted visitors to your site, the crucial question is how to convert these visitors into real customers.
The first principle in business is accessibility.
In other words, how do you make yourself accessible to people?
You might say, "I want to give them my office address, company, store, or any other location I have after they visit my site to come and talk to me."
Well, here you say, "Sit down until they come."
You've made your accessibility level extremely difficult, and they won't come that easily.
Or you say, "I'll provide my phone number so they can contact me."
This improves accessibility but is still challenging because often, it's not the right time for a call, or the visitor isn't in the mood. There will still be a significant drop-off.
Another option is to ask them to send you a text message so you can contact them.
This is better than before, but it's not without its challenges.
It requires them to leave the site and enter the text message, open and read it, and save your number, leading to significant drop-offs.
The best option is to ask your customers to complete a form on your site, through which you will contact them.
This method provides the best leads and signals potential customers, as it requires minimal effort on their part, increasing the likelihood of conversion through negotiation into profit.
Misconception About Customer Behavior
Some claim that if the customer is genuinely a customer, they will do everything themselves to buy their desired product.
Yes, this statement is accurate when you are a supplier and provider of the product they need.
Once you find a method that hundreds of merchants and suppliers of the same product use and require, your accessibility level will be much harder, and they won't come to you that easily.
That's when everyone chooses the easiest path for accessibility and negotiation, and collaboration begins with whoever makes it easier for them.
Remember that Arad Branding is not a scholarly or academic writer in business matters.
What it conveys to you, dear readers, is drawn from numerous experiences of successes and failures in its own businesses.
We hope you have enjoyed reading this article.
We look forward to reading your comments.
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