Increasing the potential of sales in the markets of tiles and ceramic for those businesses that are looking to improve and profit more from this product is essential, Because, as the industry of tile and ceramic business is growing every day, the intensity of competition between retailers and ceramic tile stores is also increasing. At the most basic level of the increment of sales potential, you are faced with the questions of what you are selling, to whom you are selling, and how you are selling. But the traders have to note that the solution to increasing the ceramic tile sale must be practical. Although the supply of products is a very vital plan for the stores, the next step is to formulate strategies, programs, and practical decisions to communicate with customers in order to absorb more loyal and potential prospects to the stores. Also, correct and appropriate advertisements encourage customers to buy goods. 
One of the most important factors in attracting customers for the in-shop purchase or online orders is the correct way of displaying products and introducing them to the buyers. If all these points are observed, there is a guarantee that the sales potential of a business will be increased and consequently, the business will be boomed.
Tiles Marketing Strategy
The strategy of marketing the tiles must be improved due to the vast changes in the demands and desires of customers, architects, mass builders, retailers, and ceramic tile shops. The traders are forced to have more concentration on long-term schedules and consideration about strategic planning. This strategic planning includes; Product strategies, motivational and incentive strategies for customers, financial and cost management strategies, customer relationship strategies, and branding strategies. When formulating development strategies for the activities of the ceramic and tile by the retailers or stores, two important factors must be considered: the customer and competitors. Common strategies are used for customers, such as sufficient knowledge of the product, useful and practical explanations regarding the quality and usage of the tiles, the exact and accurate supplying of the product, and of course honesty in providing the customers with high-quality products. 
Regarding the competitor's strategy, the businesses must create a sustainable competitive advantage. Creating a consistent and sustainable competitive advantage means that a ceramic tile business must build a fence to prevent competitors from entering the target market and their customers. However, competitors are always trying to break such a fence and penetrate it. All the advantages will be weakened due to the pressure created by the competitors. But a ceramic tiles store that moves with the right strategy to the future will minimize such pressure and forces and ensure the profitability of its store in the long-term business.
Ceramic Tile Industry
The industry of tile and ceramic has always been developing in all countries. This industry is among the most profitable industries. And as people pay more attention to the quality of life day by day and also pay more attention to the more luxurious buildings, this commodity has become one of the most demanded products. High-profit margins, competitive prices, the strong presence of the private sector, and more attention to exports are among the strengths of this industry. In order to increase the productivity of this commodity, the use of modern technology and appropriate technical knowledge should be used, as well as promoting community thought in the consumption of ceramic tiles such as its use in building facades, etc. Of course, it’s important to select the type of production technology with export market orientation. 
Rapid growth in the building and construction industry, especially in Asia, Oceania, and Latin America, is increasing the demand for ceramic tiles. The growth of the ceramic tile market in Asia and Oceania is also due to the increasing demand for ceramic tiles in countries such as China, India, Thailand, Indonesia, and Vietnam, which is due to the significant growth of construction opportunities in these countries. The creativity of the Government and their investment in infrastructure and demographic characteristics are the main factors in the use of ceramic and tiles in an area. Innovation and technology increase the quality, increase the volume of production, and increase the variety of products, all of which will increase the productivity and greater effectiveness of the industry.
Tiles Marketing
Nowadays, benefiting from the proper principles in the field of marketing ceramic and tiles products is of great importance. Given that in the past, demand was higher than supply and markets were more monopolistic in the ceramic tile industry, but today, with the increase in supply and variety of other products, the life of such ideas for the production and sale of ceramic tiles has come to an end. Without planning to determine their marketing strategies, traders can't survive in the international and domestic unstable markets. 
Analyzing competitive advantage, identifying and evaluating market opportunities and threats, having short-term and long-term strategic plans, and identifying market groups that have the highest potential to become clients make a business more prosperous in comparison to its competitors and serve its customers better. Until a decade ago, the ceramic tile market often focused on low-cost products with old, low-quality technology. Now, the market has undergone a fundamental transformation, and only companies that can produce ceramic and tiles with modern technology and high quality can survive and compete in this market. We must put into consideration that the market is growing due to population growth, progression in renovation and reconstruction activities, and increased investment in the residential and commercial sectors. Therefore the demand for ceramic tiles in the residential sector is expected to strengthen over the next few years. Since a very bright future awaits this industry and a very high-profit margin for this product has been considered, many traders are looking to enter this field. Our experience and reputation prove that we have always had advantages over our competitors in terms of the quality, customer service, and variety of our products. For more information and in order to use our company services, you can contact our sales managers.
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