The skill of a marketer can be measured when he does marketing in times of the distracted customers and audience and lack of focus and achieves the desired result. Indeed, this type of marketing is very effective in today's social world.
Nowadays, consumers' attention is less than ever. Users delete about 90% of downloaded apps, and 44% of Google News readers just look at their headlines. We have to answer this question: how should we use customer distraction for marketing? Humans which are constantly surrounded by noise, tend to harmonize what they consider insignificant; Furthermore, this is something that can lead to a strict standard for marketing and advertising. It is even harder to keep customers focused due to different brands. So it is very difficult to convey the desired message through all the annoying messages and attract the customer's attention.
Express a long content with the least word
Moreover, at a times. when the market is surrounded by a multitude of advertisements, the most remarkable companies are those which deal with issues easily. Green apple, for instance, uses a lot of white space in its ads to focus the audience only on the shape and function of its products.
Deliver your messages in places that are unexpected for your audiences.
Zappos, a safety shoe company, for instance, placed the ad in a message at the bottom of the airport security section, where people put their shoes on. Since in this particular place, the customer is involved with their shoes and thus pays attention to Zappos ads.
Say something that people can communicate with.
Bud Light’s Super Bowl campaign, by randomly selecting an ordinary person, takes him or her to public places with music stars, actors, and models to offer what the brand intends.
Use customer distraction as a tool
Customer Relationship Management
Your brand's customers want short-term entertainment, and you need to manage to get their attention as fast as they want and embark on marketing asap. Despite the loud noises, strive hard to be caught. Get your customer's attention by doing something unexpected, such as scaring, confusing, or pleasing.
Offer something memorable.
Take a new approach to marketing and create something new and exciting that encourages people to share it with others. Moreover, communicate with consumers through unexpected formats. Indeed, by connecting with your customers in new formats and offering simple stuff that is easier to understand, you can better connect with them and make your message engraved in their minds as well.
Take action fast and in an appropriate way.
It is worth mentioning that people are constantly ready to interact quickly with the outside world with their mobile devices. So, you can quickly multiply the desired results by creating something memorable and shareable.
Increase overall knowledge of new position and income.
Furthermore, by creating fun characters and campaigns, you are more likely to keep people interested in your brand. It is worth noting that finally, entrepreneurs typically use these types of strategies. They are better able to get things done with less bureaucracy than large corporations. So, you can be successful in your work by understanding what distracts your audience.
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