The news on Friday, January 3

1. Special Podcast for Newcomers

2. Special Article for Newcomers

The author attempts to take the reader on an illustrative journey, uncovering the deep roots of poverty among the people of Iran. Subsequently, they propose a transformative solution to save Iran from poverty—a remedy that, if implemented by anyone, leads to wealth. If just 10% of Iranians implement it, the entire country will be saved.

3. The Friday That Was Enjoyable

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4. Goals and Plans of the Goods Supply Commission

🕰️ 59 minutes

5. Ambassador of Côte d'Ivoire at Arad Branding

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6. Turkish Representative with Aradi Traders

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7. Your Name Before and After Arad?

You might wonder: does my name before Arad differ from my name after Arad?

Before Arad, I was Parsa Ahmadi, and after Arad, I’m still Parsa Ahmadi. At first glance, there seems to be no difference.

But that’s not the case.

Let’s consider this question.

Why do we give names to humans or animals?

Why do we call what we eat "food"?

Why do we call what we wear "clothing"?

Why does everything have a name?

There’s a saying: "You name it, and I’ll call it."

Exactly, that’s how it is. A name is given to something so it can be called.

Without names, we couldn’t call or refer to anything.

So, is it important what people call you?

Before Arad, most of you heard and were called by your real name more than anything else.

Now, friends and acquaintances would call you by your first name, while strangers addressed you by adding the title Mr. or Ms. to your last name.

For example, my close ones called me "Parsa," while strangers addressed me as "Mr. Ahmadi."

This is what’s called your real name.

But there’s also a professional name—a name you acquire after engaging in an economic, political, cultural, athletic, or other activity.

My professional name changed over time. When I was in Tehran, working in various trading companies, I transitioned from being called "Mr. Ahmadi" to "Engineer Ahmadi."

However, when I joined Arad and discovered my passion for writing early on, my professional name transformed again. I became known as "the Writer" or "Mr. Writer."

So, Parsa Ahmadi, Parsa, Mr. Ahmadi are my real names, and Writer or Mr. Writer is my professional name.

Sometimes, your professional name becomes so prominent that you rarely hear your real name.

I have been called Mr. Writer so often that now even at home, they address me as Mr. Writer, and within my team, this name is heard more frequently than Mr. Ahmadi or Parsa.

To help you understand this better, I will give a few more examples for better clarity.

Mr. Vahid is a professional name, and his real name is Vahid Haji Aghazadeh.

I’m sure Mr. Vahid hears this title throughout the day much more than Mr. Haji Aghazadeh.

Mr. Talia is a professional name, and his real name is Talia Barari.

I’m confident that it’s been many years since Mr. Talia has been addressed as Mr. Barari.

Mr. Ghorbani is Amir Ali Ghorbani, and I doubt anyone calls him Amir Ali.

Mr. Shabani is Alireza Shabani, and knowing him, I highly doubt anyone says Alireza, as that would probably be the last day they said it while breathing in Arad.

Every trader, and indeed every great person, has such a professional name.

Most great individuals prefer not to be addressed by their real name after gaining a professional name.

Personally, I don’t feel good when I’m addressed by my first name or as Mr. Ahmadi in comments.

This is because a real name is something everyone is given at birth, but a professional name is earned through effort and achievement.

The important question is: Have you earned your professional name too?

If you haven’t yet found your professional name and people still address you by your first name or, at best, Mr. or Ms. with your last name, then you haven’t grown enough yet.

Look at all the greats of the world.

Which of them are called by their first name even by their close ones?

The Supreme Leader’s blessed name is Ali.

The esteemed individuals know that in the Leader’s home and office, he is addressed as “Agha” or “Hazrat Agha.”

The people call him “Supreme Leader” or “Leader of the Revolution.”

Do you agree that if someone refers to him by his first name Ali or just by his last name Khamenei, even if they say Mr. Khamenei, it diminishes his position?

When you earn a professional name, everyone understands that you have grown, and that’s why such a name is attributed to you.

Let me help you recognize your true friends and enemies who are near you.

When you earn a professional name—for instance, yesterday you were simply Mr. X, and today you are addressed as Engineer, Doctor, Professor, Sir, or with another title.

Those who harbor resentment toward you cannot bring themselves to use that name.

They prefer to call you by your old first name.

In truth, they are trying to say, “You may be great to others, but to me, you are still the small person you used to be.”

They refuse to acknowledge your greatness.

Their bitterness may not be openly expressed, but the fact that they don’t address you by your professional name conveys exactly this meaning.

8. Arad's Emphasis on Professional Titles

Arad always emphasizes having a branded name.

Traders have often been advised to introduce themselves not only with their first and last names but also by mentioning their title and the name of their business enterprise in every interaction, including comments.

Arad has consistently urged you to establish a business enterprise and secure an organizational position within it.

Let me read out some names from yesterday’s comments so you can judge for yourself, hoping no one takes offense or feels upset.

Tell me your feelings after hearing these phrases:

Omran Sadoughi, Rice, Sari

What image or position came to your mind?

Zahra Moradi, Salt, Tehran

How did you feel?

Majid Karimi, Dried Fruit, Mashhad

I’ve taken these directly from yesterday’s comments as they were written by you, without adding or changing anything myself.

Ebrahim Khodami, Mashhad

Reflect on your feelings.

Even punctuation marks like commas and underscores are exactly as you wrote them.

Ali Asghar Dolat (Son of the Pistachio of Iran 🇮🇷)

Was this one different from the previous ones?

Ghasem Bazyar_ Saffron_ CEO of Khan Leili Company

And how about this one?

If someone asked me to name a person for perseverance and dedication, I’d say the CEO of Khan Leili, Ghasem Bazyar.

From the very first day he joined Arad and left his first comment, up until now, his presence has been unwavering.

Whether leaving comments was mandatory or not, I’ve never once gone through the comments without seeing this esteemed individual’s contributions.

Because I care about him, I’ll give him a significant piece of advice that is important for all of you.

Large companies, when mentioning their executives, avoid using the word “company.”

However, smaller companies often include it in their titles.

For example, they say: Bill Gates, CEO of Microsoft. Rarely do you hear “CEO of Microsoft Company.”

Or they say: Founder of Amazon.

CEO of Digikala.

They don’t say the Chairman of the Board of Snap Company; they say the Chairman of the Board of Snap.

The word “company” is used by those who feel the need to say, “Hey people, in case you didn’t know, it is a company.”

When you’ve reached greatness, adding the word “company” isn’t appealing anymore.

It’s enough to say: Ghasem Bazyar, CEO of Khan Leili.

People will say, “Bravo! Khan Leili must be such a significant brand that it doesn’t need any prefixes or suffixes.”

Mehdi Gholami – CEO of the Sepahan Export Business Enterprise – Pipes and Fittings – Isfahan

How much greatness did that convey to us? Bravo, Mehdi Gholami!

Now, if it were written like this, it would feel even greater.

Mehdi Gholami – CEO of Sepahan Export – Pipes and Fittings – Isfahan

You might say, “The proof of the pudding is in the eating.”

That’s true. A great brand is one that people talk about, but if you only introduce yourself with your first and last name, how can you expect others to call you by your brand’s name?

Vahid Rashidi Laundry Powder Qom

Well, I see nothing in that name to call him by anything else.

But if Mr. Rashidi had written:

Vahid Rashidi, Founder of Rashid Trading – Laundry Powder – Qom

We would understand that he’s significant, and we’d address him as “Mr. Rashidi, we are at your service.”

However, when he writes: Vahid Rashidi Laundry Powder Qom

People naturally respond with: “Vahid, come over here.”

Since I learned that Mr. Rashidi is one of the esteemed members of Arad, I’ve shared this insight with him as the class monitor, as a friendly reminder to this great individual.

9. To Call by Real Name or Professional Title?

When Prophet Muhammad (PBUH) was appointed as a messenger, Allah chose a name for him: "Messenger of Allah".

While people used to call him "Muhammad al-Amin (the Trustworthy)" before the prophethood and those who knew him used to call him Muhammad.

However, when he was appointed as a prophet, Allah commanded all Muslims:

"Deem not the summons of the Messenger among yourselves like the summons of one of you to another." Surah An-Nur, Verse 63

From that point on, it was never heard that anyone called him "Muhammad".

In Arab tradition, everyone has a nickname (Kunya). The Prophet’s Kunya was Abu al-Qasim, and before his prophethood, people would call him "Ya Abu al-Qasim".

But after the revelation, it was never heard that anyone called him "Ya Abu al-Qasim" anymore.

From then on, anyone wishing to address the Prophet would say "Ya Rasul Allah" (O Messenger of Allah) or "Ya Nabi Allah" (O Prophet of Allah).

"Rasul Allah" and "Nabi Allah" are the professional titles of the Prophet, which were given after his prophethood, while "Muhammad" and "Abu al-Qasim" are his real names.

Reflect on this question in your private moments: Why did Allah forbid people from calling the Prophets by their first names and instruct them to call them by the titles that are attributed to them by divine command?

10. How does God Himself address them?

The matter of the people has been clarified.

People should call the prophets by names similar to "Messenger of God" and "Prophet of God."

But the question here is: How does God Himself address them?

God, in His book, when He called Adam (peace be upon him), He said:

“O Adam! Tell them their names.” Surah Al-Baqarah, Verse 33

So God addressed Adam (peace be upon him) by his first name.

When Noah (peace be upon him) asked his Lord about his son, a voice came:

He said: “O Noah! He is not of thy family.“ Surah Hud, Verse 46

And God also called Noah by his first name.

When God wanted to address Abraham (peace be upon him), He said:

"O Abraham! Seek not this." Surah Hud, Verse 76

So God called Abraham (peace be upon him) by his first name as well.

Moses (peace be upon him), who had no esteem among his people, and how many verses in the book of God describe how the Children of Israel constantly called him by his first name. The Quran is full of the phrase "O Moses."

Even though God does not prefer that people call His prophets by their first names, He Himself also called Moses (peace be upon him) by his first name, as He said:

"But when he came to the fire, a voice was heard: O Moses!" Surah Ta-Ha, Verse 12

So God Himself chose to call Moses by his first name.

And when God wished to raise Jesus (peace be upon him) towards Himself, He said:

"Behold! Allah said: O Jesus! I will take thee and raise thee to Myself." Surah Aal-e-Imran, Verse 55

But you will not find anywhere in the book of God that your Lord called the Messenger of God or Muhammad by name.

Whenever He addresses him, He either says "O Messenger" or "O Prophet."

You will not find the phrase "O Muhammad" in the Quran.

Even when the companions of the mighty prophets called them by their first names, as the people of Noah called him "O Noah," the people of Abraham called him "O Abraham," the people of Moses called him "O Moses," and the people of Jesus called him "O Jesus," God did not reveal a verse forbidding people from calling them by these names. However, even though God Himself never called His Prophet Muhammed by his first name, He revealed a verse in His book to ensure that no one would call him by his first name.

O Messenger of God, what honor and status you have with your Lord, that not only has He forbidden people from calling you by your name, but He Himself has refrained from addressing you by your first name.

It is reported that once this verse was revealed, no one ever called the Prophet by his first name again.

One day, the blessed Prophet was a guest at his daughter Fatimah's (peace be upon her) house. When he entered, Fatimah said, "Peace be upon you, O Messenger of God."

The Prophet of God smiled and said, "You are allowed to call me by my first name."

Fatimah replied, "O Messenger of God, how could I call you by your first name, when I have never done such a thing before, and I have been ahead of others in obeying the command of God?"

And how could I call you by your first name, when your Lord has never addressed you by your first name?"

Here, I will pause the narration and give a brief introduction before continuing.

You know the loving relationship between a father and his daughter, how much a father enjoys being called by his daughter.

The Prophet said: "You know how much I enjoy it when you call me, 'Father.'"

"Do you want to deprive me of such joy?"

It was then that Fatimah (peace be upon her) said: "Peace be upon you, O my father, O Messenger of God."

This means she felt a deep sense of respect, so she refrained from calling him simply "my father" and added "O Messenger of God" to it as well.

Historians have recorded that when Fatimah (peace be upon her) wanted to address the Prophet in public, she called him "O Messenger of God." She only used the phrase "O my father" in private gatherings or when no one else was around. Very few people have ever directly heard her use the phrase "O my father." Like all other Muslims, they mainly heard her say "O Messenger of God.