Many famous sportswear companies rely on their logos and brand awareness to increase their sales. Oddly enough, this strategy seems to be working quite well since many leading brands like Nike and Adidas have been able to reap great profits from this strategy. Nonetheless, there is no doubting the widespread adoption of athletic garb in today's society has also played a role in the high sales of sportswear items. Some people put on athletic clothing for the sole goal of working out, while others, including a number of the world's most recognized celebrities, choose their clothing based on current fashion and trending styles. These days, the reason why athletic clothing is so popular is that it provides a singular combination of ease and chicness; thus, it has become an essential component of many people's closets. By analyzing the results of Google searches conducted in 2021, Compare the Market Foundation sought to determine which sportswear companies are the most popular all over the globe as well as which sportswear brands are most popular in each individual nation. Nike is the most popularly googled sportswear brand in the world, surpassing Adidas by 134.1 million searches to take the top spot. Although Lululemon, Under Armour, and Gymshark were all created within the past 25 years and have seen tremendous growth because of social media, the majority of the top 10 companies are well-established favorites. 334,100,000 Google searches are performed on Nike per year. One of the brands that is worn by the largest number of people nowadays is Nike. Nike gear is popular among teenagers, adults, and even celebrities. 
This popularity extends from the company's immediately recognizable running shoes to their casual hoodies and sweatshirts. It is not surprising that Nike is the most popular sportswear brand in the world since the company has become one of the most well-known sportswear companies in history by combining creative marketing strategies with its iconic designs. 200,000,000 Google searches performed annually for "Adidas" The global leader in sportswear, Adidas, comes in at number two as one of the most searched for brands of athletic gear in the whole world. The "Nike vs. Adidas" discussion has been going on for years; however, given that Adidas will get about 134,100,000 fewer yearly Google searches in 2021 than Nike will, it is obvious who will emerge victorious in this competition. Converse | 85,400,000 searches on Google performed annually The converse is a brand that specializes in sportswear and street style, and its most iconic product is the Chuck Taylor All-Star high top. The All-Stars were one of the world's first basketball shoes when they were designed in the 1920s by basketball star Charles "Chuck" Taylor. The design of these shoes has not significantly evolved throughout the course of its history. Converse is one of the most sought-after brands of sportswear on the market as a result of its comfy and timeless design aesthetic. 81,400,000 Google searches performed a year for "Lululemon" Lululemon is a company that sells exercise clothes and athleisure items that are inspired by yoga. Yoga is at the center of the company's basic beliefs. Since its founding in 1998, Lululemon has been recognized three times as one of Fortune magazine's fastest-growing businesses. It is also recognized as one of the world's most prominent yoga brands and firms that manufacture sports gear. 
Famous Sportswear Brand
Apart from Nike, which is undeniably the most famous brand in the world of sportswear, the market for sports brands, or more specifically, brands of athletic apparel, has been exploding. The number of individuals participating in the growing movement to include more physical activity and sports into their day-to-day lives is growing at an alarming rate all across the globe. This is not a surprise finding when one considers that leading an active lifestyle has been shown to improve one's health and increase their life expectancy. Despite this, there is still a significant amount of untapped potential for the expansion of these sports brands due to the fact that an unacceptable number of individuals do not obtain the level of physical activity that is suggested for them. You need the correct gear in order to exercise, gear that will support you throughout your presumably regular doses of physical activity, gear that will make you feel as comfortable as possible, and gear that will enable you to exercise. Here are a few sportswear brands with the potential to overtake Nike in the coming years. Under Armour: Under Armour focuses mostly, though not solely, on selling footwear, namely shoes. The American corporation is still in its infancy, having just been established in the middle of the 1990s. However, the sportswear business with its headquarters in Baltimore has set lofty goals for itself and is making rapid progress in the competitive world of footwear and athletic clothing. 
The brand New Balance: Another firm that focuses mostly on footwear rounds out the Top 5 on the market for sports brands. This one's primary concern is shoes. New Balance was established in 1906 as a maker of arch supports; nowadays, the company also sells its own brand of footwear (alongside other sports lifestyle clothing). Asics: Another footwear manufacturer that made it into the list of Top 10 sporting companies is Asics. The Japanese manufacturer is especially well-known for their running shoes. The firm was established in 1949 and has its headquarters in the city of Kobe. In addition to selling shoes, Asics also provides gear for gymnastics and exercise. The sportswear brand Columbia: Another business that does not focus largely on the sale of shoes is Columbia Sportswear. The American business specializes on outerwear, which not only includes specialized footwear (for example, for hiking), but also pretty much every article of apparel that falls under the umbrella of general outdoor sportswear. The Oregon-based Corporation has been around since 1938, making it far more senior than its rival, Nike, which also calls Beaverton, Oregon, home. Fila: The firm that would later be known as Fila was established in Italy in 1911, but its headquarters are currently located in South Korea. Not only does Fila create footwear for use in athletic competitions, but it is also well recognized as a lifestyle brand. 
Famous Sportswear Logos
Logos play an important role in introducing their respective companies and their slogans. A clear example of how powerful logos are, is the famous sportswear brand, Nike. This brand has been successful to cement its position as the leading brand of sportswear, thanks to many factors, one of which was its innovative logo. In general, logos are considered essential for three primary reasons.
- They Draw One's Attention to the Brand
These days, particularly among consumers, attention spans are quite limited. At this point, businesses have around two seconds to persuade prospective clients that their goods are worthy of their attention. A company's basic principles may be conveyed in an engaging manner via the use of an unusual logo, which can rapidly attract the attention of spectators. If you have a strong logo that represents your firm, your customers' tendency to have a short attention span — the kind of attention span that leads them to assess your company based on its outward look — might really work to your benefit.
- It Creates an Intense and Powerful Initial Affect
There will only be one opportunity for you to do this correctly. The first thing that customers see when they interact with a brand is its logo. If it is well-designed, it has the ability to capture the curiosity of the public and urge them to discover more about the firm. 
but, if it is poorly designed, you will have just alienated a prospective client base and practically ruined your business. This first impression is your opportunity to indicate right away that you possess the product (or products) you offer or the market you now dominate.
- It serves as the basis for your company's brand identity.
Simply said, a successful branding strategy involves presenting a narrative in such a way as to evoke certain feelings in the target audience. And although though it's true that the design of a company's logo is just a small element of its brand, it still acts as the basis for the whole story that the brand is constructed around, making it a very important component. The narrative you want to convey will influence every aspect of your logo, including its colors, tones, and typefaces, and your logo will serve as the prologue to this narrative. In the future, these features will be transferred from your logo onto all of your branding materials, including letterheads, business cards, landing pages, and everything else you can think of, so generating a distinct brand identity that is suitable for commercialization.
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