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The news on Thursday, December 19

1. Special Podcast for Newcomers

You will hear very interesting tips on finding a supplier for any product that will address all your concerns about not having a supplier to enter the business.

Download Supplier Podcast

 

2. Special Article for Newcomers

People around you oppose business for three reasons, and with the solutions provided in the article, you can turn this opposition into support.

 

3. Requests from Foreign Representatives

⏱️ 61 minutes

 

4. Arad Visual Documentation

⏱️ 3 minutes

Send documents to T.me/Arad102

 

5. Methods of Conveying Concepts in Business Negotiations

Dear traders, please note that today's topic is quite intense. So, kindly read this text carefully, and if you plan to skim through it, I recommend not reading it, as you may face serious setbacks in your trade negotiations.

Today's topic is about the methods of conveying concepts in trade negotiations.

Earlier, we mentioned that negotiation means repeating and reminding our brand to the customer or supplier in such a way that they also engage with us on this path.

So, if they do not engage with us, the negotiation has no meaning, and if it happens just once or twice, it still isn't a negotiation.

We also mentioned that the root of the word "negotiation" comes from "zekr," which means to remind.

Furthermore, we pointed out that reminding is something that forms in the heart and mind of a person, and a proper negotiation is one that continues to be reviewed in the customer's mind and memory after it concludes.

These were preliminary points to help us remember what negotiation is.

Now, we want to explore the methods through which we can convey the concepts we wish to exchange in a negotiation.

Generally speaking, there are four methods to convey any concept, whether in trade or non-trade contexts, and we will first list these four methods.

1. Through conversation, meaning I speak, and they listen, and then they speak, and I listen. Examples of this method include a phone call or podcast, where only one side speaks and the other listens.

2. Through seeing combined with sound and movement, which involves in-person meetings where you see each other, or a video. In this case, I create a video, and they watch it, and naturally, the video contains spoken words that complement the visual and auditory experience.

3. Through seeing without sound and movement, which refers to images. For example, when you send them a photo or post a story to convey a concept.

In the background of a movie, if you’ve seen it, someone says "sound," and another person says "action."

Then the first person says "camera," and another person responds with "action."

So, in movies, we have sound, image, and action.

But in photos, there is no sound, and the camera is not moving.

It’s just an image with no sound or motion.

4. Through text, where you write something, and they read it, and they write something, and you read it, such as in chats, text messages, letters, emails, or the very text you are reading now.

I hope you’ve understood these four methods fully because I want to ask a question. If you haven’t grasped these four methods, you won’t be able to think correctly and answer properly.

Of these four methods, which one is the best approach for negotiation?

1. Audio

2. Video

3. Photo

4. Text

I’ll leave a few dots here, please don’t scroll too quickly and think carefully. Then scroll down, as I will explain the correct answer with logic and reasoning, but I’d like to challenge your thinking first.

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I believe most of you gave completely wrong answers.

The correct answer is the fourth option: text.

Always remember, if you want to find the right answer, refer to the Book of God, which is the clarification of all matters.

When God wanted to speak to His Prophet, what was the first word He said?

Read in the name of thy Lord and Cherisher, Who created. Surah Al-Alaq, Verse 1

Why didn’t He say "see"?

Or "listen"?

Or "watch"?

He could have easily said listen or see.

But He said read.

So when He says "read," it means it should be something written, something to be read. If it were something to be heard, He would have said "listen," and if it were visual, He would have said "see." If it were like a video, He would have said "see and hear."

But to guide His creatures, He started with reading.

And to guide mankind, He sent a book, which He named the Quran. The word Quran is derived from a root which means "something to be read."

And in this very Book, when He wants to refer to the word "Zikr" (reminder), from which the word "negotiation" is derived, He says:

Indeed, We have sent down the reminder (Quran), and indeed, We will preserve it. Surah Al-Hijr, Verse 9

And according to all commentators, the meaning of "Zikr" here is the Quran.

Now, four important points can be drawn from this verse regarding negotiation.

"Nazzal" with the emphasis on the "z" in the form of "Taf'il" indicates a gradual process.

Where it says:

We sent it down on the Night of Decree. Surah Al-Qadr, Verse 1

The word "Anzal" in the form of Af'al means "sent down all at once."

But in Surah Al-Hijr, Verse 9, "Nazzal" is in the form of Tanzeel, meaning it was revealed in several stages.

And where the word "Zikr" is mentioned, it is in the Taf'il form.

This means that Zikr (reminder) and negotiation must occur in several stages.

Zikr is not a one-time event.

The Prophet of God, in order to embed the Quran into our minds and make it everlasting, reminded us of this Zikr regularly and continuously for 23 years. Even after 1400 years, it still remains in our memory.

If the Quran had been delivered to us through just two instances of negotiation, it would have been forgotten within less than 10 years, just as many other books have been forgotten. However, the Quran remains and will stay until the Day of Judgment.

Thus, negotiations must be conducted gradually.

Another important point is that it says, "We sent down the Zikr."

"Sent down" means it was sent from above to below.

This is a fundamental principle in negotiation.

Most of you, dear traders, make the mistake of lowering yourself and elevating the other person so much that you treat them as if they are superior to you.

Many sales and marketing trainers even have the theory that the customer is king.

This is a huge mistake.

The customer is not the king; it is you who must be bigger than them.

People prefer to be under the guidance of someone great.

Where have you ever seen the senior managers of Arad, in their meetings or conferences, say to you, "You traders are our kings, and we are your subordinates"?

Where has such language ever been used in Arad?

You should negotiate with the customer in a way that you are the sky and they are the earth, and it is your rain that will fall upon the earth of their existence, bringing them prosperity.

You should not make yourself the dust beneath their feet and consider them your master.

Look more carefully at the videos of senior managers, especially Mr. Shabani, when they sit with global economic leaders.

Who is the greater one in the room—this global economic leader or Mr. Shabani?

If you remember, some time ago, a member of parliament came to meet Mr. Ghorbani.

I hope you watch that video carefully.

According to the employees, the parliamentarian had come before the meeting to offer lessons to Mr. Ghorbani and fill him with his own knowledge.

But within two minutes of the meeting starting, the parliamentarian, like a student in the presence of his teacher, took out his pen and paper, while Mr. Ghorbani spoke, and the parliamentarian wrote, nodding in approval.

Now, to explain the third point, I want to ask you another question.

Do you know who the first memorizer of the Quran in history was?

Exactly.

It was God Himself.

God says, "We have sent down the Zikr (reminder), and indeed, We will preserve it." Surah Al-Hijr, 9

Today, when you negotiate with a customer, you write or say things.

If after you finish speaking, I ask you to repeat what you said, I am sure that 90% of the time, you will not say the same things.

Because you do not preserve your own negotiation.

You must preserve your negotiation.

This means, if you said something once and I asked you to say it again, you should be able to repeat it exactly.

In the end, you may know 50 different negotiation techniques.

Does your entire conversation with the customer exceed 10 hours?

Most of you, your entire conversation doesn’t even last an hour.

Well, preserve that one hour.

You have memorized countless songs and catchphrases from actors in movies.

Why can't you preserve your negotiation?

This is a major weakness.

The fourth topic about negotiation, which can be derived from this blessed verse, is emphasis and certainty.

When Arabs want to emphasize something, they add intensifiers and qualifiers before and after the verb.

God could have said:

“Nazzalna al-Zikr wa lahu Hafezoun”

(We sent down the Zikr, and it is preserved by Him.)

But He added extra words.

Inna means "Indeed, we."

After that, "Nahnu" is added, meaning "We."

And again, "Inna" is repeated for further certainty, meaning "Indeed, We."

And before Hafezoun (preserved), the word "La" is added, becoming "Lahafazoun", which emphasizes "Indeed, We are the preservers of it."

When you negotiate, do you negotiate with this kind of certainty and emphasis?

The customer asks, "Are you sure your product is the best on the market?"

Your answer: "InshaAllah, it is."

"We think so."

"Well, you can do your research and if you find it’s true, buy from us."

Why do you speak so weakly and uncertainly?

Why don't you say with complete certainty:

"I will succeed in this trade."

Certainly, this is true because it is God's promise that He has placed nine-tenths of wealth in trade, and God does not break His promises.

Here, the other person’s heart will be strengthened.

Well, what if ,for example, Mr. Ahmadi comes and does not succeed?

That is his own incompetence. He is abandoning God's firm promise, which is His support. If he had not abandoned it, he would have seen God's promise as true.

You say God’s promise firmly.

If, despite the certainty you’ve instilled in the other person’s heart, they listen to the devilish whispers of their surroundings and doubts in their mind and walk away from the trade, it has nothing to do with you.

 

6. What do you have that is readable for people?

Someone says, "I am very strong in negotiations."

I ask, "What do you have that is readable for people?"

They reply, "Readable? Why?"

"I know how to talk."

My dear, you are on all these social media platforms.

When a video is posted on a channel, do you download and watch it without reading the title first?

Don't you read the description of a film before watching it to decide whether to watch it or not?

Don't you read others' opinions?

When you're focused on news websites, do you focus on reading or watching?

Certainly, it’s the texts.

Even if you want to watch a video, you first read its title, then you decide whether to watch it.

If you want to listen to a podcast, you first read the title and description, and then decide if you want to listen to it.

What readable content do you have for people?

This is the importance of commenting, and how much Arad suffers to make you comment, because it wants to train you to produce readable content for people.

People first read, then watch, and then listen.

Listening is the final stage.

This is why, when someone passes away and their work is done, someone stands over the deceased and says:

"Listen and understand, O so-and-so, son of so-and-so."

So, God's first command to His servant was: Iqra (Read).

And in the middle of life, He tells him repeatedly: Unzur (Look), as in the verse:

Say: Travel through the earth and see how He originated creation. Surah Al-Ankabut, 29:20.

This means the second stage is seeing.

And at the end of life, He says: Asma' wa afham (Listen and understand).

Now it's time to listen and understand.

So, real negotiation works like this: Readable, Seeable, and Then Hearable.

 

7. How Did You Join Arad?

Do you remember your first day joining Arad?

You saw a text on the internet and read a few sentences.

Then you filled out a form and were guided to paths where you encountered videos and images.

Only then were you ready to listen to the guidance inviting you to trade and comprehend it.

This is exactly how you entered the world of trade and Arad.

Would you, on your first day without knowing us, have listened to our podcasts without reading anything or watching any videos?

Would you have downloaded and watched our videos without first reading some texts?

Of course not.

First, you read some texts.

Once your heart settled and felt reassured, you were willing to download and watch videos, despite their size.

After passing these two steps, you reached the third stage: listening.

After listening comes understanding, which is why it’s said: Listen and understand.

Following that comes belief and, finally, acting upon it to achieve success.

This demonstrates that before the famous advice of Imam Ali (AS) "Listen, understand, believe, and act to achieve success," there are two earlier stages we often overlook.

This is why someone might ask: "Why doesn’t the customer listen to me at all?"

But why should they listen?

Have you offered them any captivating text to read? No.

And without an enticing reading, they won’t progress to viewing.

Have you prepared an appealing visual experience for them after the reading? No.

So why would they jump straight to the most challenging stage: listening?

First, provide them with a beautiful piece of writing.

Next, prepare an engaging visual experience for them to see.

Then, in the third stage, they’ll sit down to hear what you have to say.

If your spoken words are well-prepared, they’ll gradually understand.

Once they understand, with God’s will, they’ll believe in you.

Once they believe, God willing, they’ll act upon what you want them to.

This is the moment where both you and your customer achieve success together through this blessed trade.

Comments (8 Comments)

Princewill victory

Thank you Arad branding for all you do in this community..

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Steeve Tchio Kembou

I am beginning to truly grasp the significance of these articles and the exceptional knowledge they contain. They shed light on aspects of our everyday lives that often go unnoticed or fail to reach our full understanding. The sequence they propose—see, visualize, and then listen—is remarkably impactful. I absolutely love this approach!
Thank you for sharing these valuable insights; they have been incredibly helpful and thought-provoking.

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ABDULBAQI MUSTAPHA

It's so interesting

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Azin Fakhr

Obviously all the approaches have their specific benefits and ups and downs. We need to mainly find the approach which is the most suitable for the customer and act in the most professional way possible.

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hadise motlagh

Humans communicate and transfer concepts through speech. Thank you Arad for fully opening up concepts to us so that the doors of negotiation can be opened for all of us.

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Felix Atanda

Understanding the customers and their needs is very essential for proper communication and negotiation to achieve success in trade

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Paulo Souza

Understand that not everyone will respond, and that’s okay. Focus on what you can control—your outreach quality and persistence.

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Ali

Thank you for this valuable lesson. It’s a reminder that effective negotiation involves clear, consistent communication across multiple stages, starting with what’s written, followed by visuals, and finally, the spoken word.

Regards

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