In today's modern world, marketing for sales, and the presentation of products to buyers are essential points that every seller and producer should be aware of these techniques. Although sales and after-sales service are two different categories, they are two sides of the same coin. There is no difference between the skills that you use for a great service and for selling the products. These 10 skills are playing a pivotal role in the sales market.
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Attract customer’s attention
We cannot stand a telephone marketing call that starts advertising his product to us when we are eating dinner. Furthermore, he thinks that if he insists as much as he can, it can make us listen to him carefully, however, it does not work anymore. You cannot attract the customer’s attention if you insist too much. These types of methods are not customer friendly or they are not great customer service, because they make the customers angry. One of the primary steps after selling a product is attracting the attention of customers by doing positive work or considering the condition they determine.
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Make a lot of questions
The main point to sell products is to consider customers’ needs. This aim happens by making a lot of questions. Open-ended questions: you can provide general questions for customers to get more information like what their requirements are and how much they follow the conditions you have. Moreover, the open-ended questions are not answered by yes or no, because these types of questions are asked by why, when, where, etc. Close-ended questions: Use these types of questions when you want to know what is the decision of customers. For example: Do you agree? Can you…? Is it good for you?
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Explain the benefits of the products that you are selling
Explain the benefits of your goods in detail for customers to notice that there are a lot of reasons for using the products. You do not need to say so much about the properties of goods as well, because he/she just wants to know how much your products affect on his/her job.
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Reflect on the words of customers
This category is called active retelling or listening. By returning what you understand to the customer, he or she will realize that you are listening to him/her and understand his or her needs.
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Get familiar more with your client's work style
Being flexible about the buyer's work style and considering it means that the product or service is presented in a way that makes them feel to be respected and not necessarily in a way that you like. Here's the best way to deal with each style when you are selling a product: A buyer with analyst work style: Buyers with this type of style emphasize the facts, not their feelings, and their decision to buy is based on logic. When you face this type of style: Have the information in a writing with all the details. Regarding the quality of your goods, you must show the buyer sufficient shreds of evidence to prove it. Be professional about presenting and introducing goods. A buyer with a stimulating style: Buyers with this type of style emphasize achieving fast results. People in this style make decisions quickly and personally. When they decide on something, it is difficult to change it; But how to deal with this type of style: Let them feel in control of their sales. Make it easy for them to buy from you. Reassure them that you will fix the defects (if any) after the sale. Show them how your product helps them achieve their goals. A buyer with expressive style: Buyers who own this style are more enthusiastic than buyers of other styles. People with this type of style of shopping are based on the amount of emotion that your product or service establishes in their feeling. Important points to consider when you are dealing with this type of style: Your introduction will be interesting and fun. Reassure them that you are paying attention to every detail. Their pursuit must be by their consent. Shopper with a peaceful style: Buyers who have this type of style are more emotional than all other styles. Decisions for most of them often take a little longer, and their decisions are based on how comfortable they feel with the seller and the product. Important points to consider about this type of style: Do not force them to make quick decisions, let them decide with ease. Treat them like a partner. When introducing after-sales products and services, ask them questions to find out how they feel about what is being discussed.
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What factors are important in the purchase from the customer's point of view.
What do your potential customers think are the deciding factors in purchasing your product or service? What criteria influence their purchasing decision? Find out the top five criteria by asking the right questions and listening carefully. Adjust your sales promotion plan around these five criteria. For instance, if you are selling a refrigerator, you may find in the initial conversations with the customer that factors such as price, warranty, color, refrigerator-size, and free delivery have the greatest impact on the purchase of this refrigerator. If you get familiar with this situation, you can consider these factors and not waste your time and the customer by raising issues that are not what the customer wants. Turn telephony services into opportunities for sale If customers call your service department and have a demand or problem, be prepared to give them information about other services and goods your company offers. Many sales opportunities are lost because service providers do not play an active role and do not ask customers if they are interested in other services that the company provides. Organize your business in such a way that you can sell other services and goods to customers with the least hassle.
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How to say no to a question
The belief that "never accept a no and ask enough to get a yes" is obsolete and no longer considered a "customer-friendly" method. If you talk to your customers about your product or service and their answer is a resounding no, it means they are not interested right now, so listen to them. If you accept the answer no, you may not sell them today, but you may be able to sell some products to them or to those who introduce them in the future.
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Accept the customer's interests
When a customer talks about their interests and says why they are not sure about your purchase of goods or services, do not ignore their professionalism. Most people will not say yes or buy from you until they talk about their concerns and interests. The best way is to honestly understand and address each customer's concerns. During this time, you will understand that as much as you try to do this, they would trust you more.
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