One of the most important ways to attract customers is to respect them. Due to the proliferation of smartphone devices and the presence of more than one billion people on social media networks, communication with customers is better and more than ever. Moreover, price and product features are not the only factors influencing the purchase decision. Nowadays, the customers and their experience are more important than anything. Smartphones and tablets are developing day by day, and an increasing number of consumers expect to interact with brands simultaneously through various channels. Many consumers are moving between different pages every day, and this provides an opportunity for companies to compete better. However, the challenge is how to create a cost-effective integrated platform? And this cost-effective integrated platform does not mean sending a specific message to customers on any platform but means attracting customers across multiple channels with a unique experience, related offers, and personal motivations, and taking actions throughout the life cycle to interact with the customer. Here are five quick and easy ways to help you.
-
Be part of the conversation.
If customers research your product on Twitter, Facebook, weblog, or mobile, you need to listen to them, answer questions with valuable insights, and help the customer make decisions. Indeed, you need to listen to them and support them. If customers want to receive part of your product at a retail store and other products at work or home, you should provide them.
-
Predicting needs
Companies for competitive advantage must anticipate and deliver needs before they arise, and now it's not impossible with technological advances. Customers today are good at filtering marketing noise, and marketers need to understand when and where to reach their customers and then discover what will be important to them at that particular moment. Customer interaction is not effective by forcing customers to interact however you should interact dynamically and create consistent and integrated experiences for them.
-
Build a customer experience
Nowadays, customers want you to know them and know what they have bought. They expect you to anticipate problems quickly and find the solutions immediately. It's no longer the time to give your customers duplicate information and spam. To have constant interaction, follow your customers, continue conversations with them and create a unique experience for them in each purchase.
-
Analysis
When the quantity of data arises, it will be difficult to provide one-by-one marketing. By adopting an analytics solution, you can analyze information on time and get the specifications, needs, and priorities of your customers.
-
Personalization of interactions
Instead of trying to control your customers, use them as a guide to your products, and let people interact with you and your other customers and share their experiences in different ways they like and prefer.
0
0