Today we want to talk about method building trust methods. To work with the customer, the first pillar is to be able to attract the customer and arouse his/her interest. When someone calls or emails you and communicates with you, you need to present some subjects to the customer to make a suitable connection.
An essential pillar for client attraction
One of the most significant pillars in business is building trust for the customer. Moreover, if you can gain more credit and trust from the customer, you have built trust with your credit. If you take this into account properly, you can gain customers’ attention and they will be in contact with you for a long time. Unfortunately, this perspective often leads us to become disappointed when it's time to start a project and they are not capable of convincing the customers as well.
What is the main reason for losing a customer?
Some of the largest companies, which have developed well over time and have attracted many customers, multiplied their sales volume and that`s why trust goes beyond a level and they do their tasks more easily. But after a while, they face a problem; Why do they face problems? Because they have not managed to build trust for the customers. Note that in all existing businesses, the pivotal point is trust. The more trust you build, the better you will gain customers’ attention and the more profitable you will be offering your products.
Building trust before and during the call
You need to have a corporate structure to build trust before the call. In the word "corporate", we have a "corporate behavior" and a "corporate structure". For instance, designing, a logo, a simple website, contact number, etc. These are the factors which you can build your company structure.
The necessity of corporate infrastructure to build trust
So, to build the customer’s trust before calling, we need a company structure; we can be engraved in the mind of the audience, as a natural person or a legal entity with the company based on our behaviors. Furthermore, this is while the customer has not contacted us yet though. It is very important what the influence customers thinks of us; At least, we can go halfway through building trust considering this model.
What circumstances should we consider to earn more money from customers?
If a customer finds out that you are not an owner of an office or company to visit in person and you just answer the phone, they will not trust you at all and will not pay you. The bigger your customer sees you, the easier they order and pay.
Art of speech, specialized information, online accountability, and corporate behavior
You all may know that the art of speech is very important in negotiation principles and techniques. If you can get to know your customer better and speak to her/his more eloquently, you will gain more customer attention. Specialized information is also very clear and you should be superior to your customer in knowing the geographical conditions and needs. Furthermore, in online responding, it is also important to be regular, be punctual for appointments, and respond to the customer's phone or email so that the customer trusts you as well.
Do not deliver the products before selling in cash
But in corporate behavior where the customer asks: How is the payment? We say cash! Says: No, deliver the products and then get your money! We say: the company's accounting does not allow to leave the warehouse before depositing the fee. The customer asks: Why is your payment and delivery like this? And we say in response to the customer: This is the decision of the board and we do not interfere in that decision.
The necessity of maintaining communication with the customer
Considering corporate behavior, we show ourselves at the level of the sales manager who has no information and authority and we must work with company rules. Moreover, we may disagree with the customer in some cases. Due to this disagreement, at least we can say this way, we can keep the customer relationship with us to buy from us in the long run by planning at the right time.
Third trust after the call
What should we accomplish to gain the customer's trust after the call? You should consider some items such as: sending catalog and company profile, sending pre-invoice, sending final invoice, follow-up and … all these principles help to gain customer trust after the call as well. We set our goal to reach 50% of the customer trust path before calling, 30% during the call, and 20% after the call. Indeed, this helps us build trust and offer our products much better.
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