Have you ever encountered the definition of re-marketing?
Re-marketing is an execution taken by product companies or service to the market in response to declining sales. Temporary marketing is a clever way to define targeted advertising to your targeted customers. Undoubtedly, it has happened to you that when you are searching for a product, at the first glance, you start to see various advertisements, services, and companies on the Internet. In this case, you see an ad but you do not take it into account; A month later while you are looking for something else on the website, the same ad will be shown as before. This is called re-marketing. Re-marketing mainly focuses on techniques and strategies for tracking a website visitor who has not taken any action (usually those who have left their shopping cart) that you can follow all over the internet.
Furthermore, as a marketer, re-marketing will definitely be exciting for you. Someone comes to your website and says that I'm interested in your products but I'm not ready to buy right now, then you follow him and give him a chance to buy again. Indeed, you do not have their information but for 180 days you can follow them all over the internet and remind them of your brand name and products and impress them as well. It is worth mentioning that re-marketing is often used when a company wants to improve its sales conditions. A technical company, for instance, may improve the features of its systems and want to recall customers who have already viewed the system but have not purchased it. Indeed, marketers are able to claim that the most significant issue in re-marketing is choosing the appropriate target market. Since the way you treat a customer will vary based on his or her history, if he or she has made a purchase from your website in the past, you will now try to supplement and Show his / her purchase; On the other hand, If he/she comes to your website for the first time, you should act in another way and if he/she has abandoned its purchase in the previous visit, another reaction is required. You must choose your target customer correctly. Re-marketing is also a suitable way to retain existing customers. Moreover, you can offer customers special suggestions that will increase their purchases. Re-marketing had been presented for several years and has now been implemented and has had many significant results as well. Furthermore, this feature is provided by Google AdWords which is a powerful tool to improve sales and advertisers and they can activate it on their website in various ways. But how does this Google re-marketing work? It is very simple. Re-marketing works by placing cookies on your website visitors' devices when they take your criteria into account. Moreover, their cookie IDs are added to your re-marketing list and you can have different lists with different criteria.
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