We must plan an appropriate strategy to solve the problems and obstacles in the marketing of rose and its products such as the water obtain from the damask flower. Describe marketing. Marketing, to put it simply, is the process of influencing a client to do a specific action that benefits the company. Marketing refers to all the techniques and methods used by various businesses to position their goods and services in the market and convince potential customers to purchase them. Marketing strategies: According to many factors, marketing can be split into various forms, such as conventional and modern marketing or online and offline marketing. Both offline and internet marketing: Marketing can be classified into two categories depending on whether it uses the Internet: online (using the Internet) and offline (without using the Internet). 
To achieve success in today's market, a company must not only comprehend but also anticipate the requirements of its clientele in order to get a competitive advantage. Because customers are seen as the most crucial component, every objective, strategy, and resource is centered on luring new ones and retaining the ones that are already there. The retention of existing customers is viewed as a strategic problem for companies who are interested in maintaining and enhancing their position as market leaders. In addition to their cultural and medical significance, medicinal plants also have significant economic worth. The production of damask water and the growth of national markets for medicinal plants both result in significant financial incentives for those involved in the sale of herbal medicinal products. In order to improve and connect the manufacturing and supply network for these commodities, doing an analysis of the medicinal plant value chain will be of great assistance. As a link between production and consumption and one of the fundamental components of the agricultural production system, marketing (timely marketing) is crucial to the rural production process. The production process is sped up and the number of items produced by an active and effective system for marketing agricultural products. The marketing process adds value to the products, and as a result, the price differential (marketing margin) between the producer's price and the consumer's price leads economists to use this price differential to express the costs of moving agricultural products along the market chain (from the farm to retail). The lack of an effective and coordinated marketing system is a fundamental issue in emerging nations, and the authorities should focus more on and make plans for this problem.
- A) Market research
a number of crucial variables that affect the growth of medicinal plants. Included are factors like the local ecology, temperature, etc., which affect plant development, productivity, and prices of goods in a positive or negative way. Government policies, the rate of inflation, and other economic issues might also have an impact on this process. 
However, efforts should be made to increase the market for product sales by 10% annually through the methods listed below. collaborating with large corporations and utilizing their brand; enhancing production quality; timely marketing; adequate shipping; appropriate packaging and its variety; expansion of cultivation; collaboration with producers of rose flower-related goods; It is important to focus on home markets in order to understand this problem. The popularity of this product is rising in the world for a variety of reasons. We could list the following: People's propensity to use medicinal plants; Their preference for herbal remedies over chemical pharmaceuticals; Considering how important water is to the planet, there is little need for it. On the other hand, the possibility of product competition in foreign markets exists and is anticipated due to climatic factors, including temperature and affordable production costs. Of course, these can be overcome with appropriate prices and basic and organic agriculture. The market demand for flowers is roughly 21.580 million tons per year, however, the export of this product is extremely small and constrained due to the absence of organic agriculture, packaging, and marketing strategies. 
More consumer-friendly and higher-quality flowers are more profitable in the market and its competitive environment for flowers, and this can only be done with the assistance of the relevant authorities who support the sector's investors, whether in the field of cultivation or marketing. Every 77.2 persons use rosehips and their byproducts when digesting this therapeutic plant. In order to examine supply and demand, we must consider two markets. The primary market is the one for buying primary inputs (offshoot and cuttings of damask flowers). The second market is the one where finished goods are sold (flowers, cuttings, and flower buds). The most current survey reveals that, despite farmers' strong desire to cultivate the plant, particularly in arid and mountainous regions, the processing centers for this plant are still in the early stages of development. Despite the country's capacity, it is anticipated that the growth and development of conversion industries would bolster farmers and boost raw material production. The increase in demand is also anticipated to coincide with the rise in supply, preventing a price increase. The cultural and social climate regarding the use of medicinal plants and their products has recently improved, which bodes well for the market for finished goods. This culture will spread more widely and generate a justifiable demand for an increase in output thanks to the growth of information and promotional and advertising efforts. On the other hand, it is feasible to compete with the producers despite the low cost in arid areas and the high quality of production due to the adoption of optimal ecological conditions and organic farming, which makes the export of this product conceivable. 
- B) Compare prices
Particularly in the present context, where the nation is experiencing a wave of price hikes, the costs of produced goods satisfy the expectations of the consumers and the financial capacity of the populace. It is anticipated to be even less than the client's perceived value. The main factors contributing to the low price of these items are their use in primary local markets, their simple cultivation with high levels of output, and their acceptable quality. One of the things that will affect how prices vary over time will be the rate of inflation and domestic legislation. Offshoot will also be grown organically, giving it a greater product quality than that of goods made by other producers. As a result, its cost will undoubtedly be higher than that of similar goods. Production methods: Existing producers who are inclined to cultivate in different locations have adopted new techniques (greenhouses), which are all, of course, expensive. It is important to note that specialists in this field are required in order to update and improve cultivation as well as to cure flaws and that flaws will be resolved when experts and ethically sound crops are used. Damask rose and its derivatives are extremely delicate and priceless goods, so their packaging must be entirely appropriate for these circumstances. 
Due to their high value and volatility, rose essential oils should also be placed in specific glasses while being put into rose water. And using the same procedure, rose buds and petals should be packaged to prevent eating and to cause the least amount of harm to them. If you are interested in buying this product, know that our organization has been producing it for a long time. Before you go out and spend a lot of money on fancy perfumes and makeup, I think you should try this and get addicted to it. Because of their versatility, roses are of interest to many businesses in the perfume and cosmetics industries. Some of these names are so ubiquitous that they need no introduction. To clarify, if you find that your items are not selling as well as they used to, you may want to consider changing components and keep an eye on the results. Rose oil extraction uses advanced machinery, human effort and prime agricultural land. We try to pick the best flowers at the best possible time and dry them in the cleanest possible way.