Price Cropped Tracksuit + Wholesale buying and selling
Juicy Couture became an instantly recognizable name in women's clothing in the early 2000s. Everything and everyone was wearing the brand's cropped velour tracksuit, which came with matching large bags.
But despite its enormous success, Juicy was only able to sell for a fraction of its original price when it was finally put up for sale in 2013. The company's revenues peaked in 2008 at $605 million. So, what exactly happened?
These two women, Gela Nash-Taylor and Pamela Skaist-Levy, are where the narrative of Juicy first starts. They first became acquainted in 1988 when they were both employed at a store in Los Angeles.
When Nash-Taylor discovered she was expecting, she looked everywhere for stylish maternity clothes but came up empty. As a workaround, she began fashioning pregnant trousers out of the jeans that belonged to her husband.
As a result, she and Skaist-Levy were motivated to launch a maternity apparel brand under the name Travis Jeans for the Baby in You. Despite having an $89 price tag, the pair's fashionable pregnant pants were a hit with customers.
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At the beginning of the 1990s, it had developed into a comprehensive maternity line. But in the year 1994, after realizing that they had lost touch with the maternity market, the two individuals made the decision to switch gears and begin working on something new:
creating the ideal luxury V-neck shirt. The fit, the fabric, the comfort, and the color were the primary focuses of Nash-Taylor and Skaist-design.
Levy's tried on their samples to ensure that the V-neck covered the appropriate portion of the arm, did not plunge too deeply, and, overall, made your body look as good as it possibly could.
These are all factors that male designers who were fitting T-shirts on size 0 models were probably not taking into consideration. After getting the design just right, they decided to offer it under the brand name Juicy Couture in a total of 26 different colors.
When Juicy initially opened its doors in 1995, the economy was just starting to recover from the crisis that had lasted from 1990 to 1991, and customers were eager to purchase things that were either costly or at the very least had the impression of being expensive. 
Therefore, Nash-Taylor and Skaist-Levy desired the brand name to have an air of opulence about it. They also enjoyed the irony that came with giving their range of comfortable T-shirts the name "couture."
Juicy Couture swiftly became more well-known and extended its product offerings to include knit shirts, accessories, and a very profitable brand of jeans called Juicy Jeans. However, it was not yet established as the full-fledged lifestyle brand that its creators intended for it to become.
Both the first Juicy V-neck and the style of the tracksuit that would go on to become the brand's trademark piece were designed with the intention of being as figure-flattering as is humanly feasible.
The hoodie with the zipper across the front was created with front pockets to conceal any stomach pooch and was made in the form of an hourglass to cinch in your waist.
In addition, Nash-Taylor and Skaist-Levy included bespoke hardware, in the form of a J-pull zipper, which distinguished each tracksuit as a one-of-a-kind Juicy Couture creation.
JUICY COUTURE TRACKSUIT
If you weren't one of the adolescents wearing the bedazzled tracksuit by Juicy Couture in the late '90s, and if you're not one of the fresh-faced, new-gen enthusiasts selling the velour items on Depop, the moment to familiarize yourself with Juicy's famous separates is now.
In order to celebrate the 25th anniversary of the turn of the century tracksuit, Juicy Couture has promised a revival of its luxury cotton-rich material. This is the original fabric that propelled the loungewear to the dazzling, Paris Hilton-approved heights that it has reached today.
Amy Gibson, the head of design at Juicy, referred to the brand's signature luxurious cotton-rich fabrication as a "secret weapon that we kept back for the appropriate moment." She then cited summer as the best time to announce its comeback in the "perfect salute to our beloved tracksuit."
Customers shopping for athleisure apparel are looking for fabrics that are breathable and lightweight, and the luxurious velour has a thick pile on top of a cotton foundation.
The original tracksuit has had its low-rise waistline, which was described as being "nearly hazardous," replaced with a mid-rise waistband, which is more forgiving, and the characteristic trimmings have also been updated.
The new release consists of six different new colorways, which are called lemon drop, black, sugar swizzle, calm grey, mint, and raspberry rose respectively.
Gibson made a reference to the "rich visual language" of the extensive Juicy archive. In doing so, he paid respect to the first celebrity muses of the brand from the 2000s, also known as the "LA North Stars," who were early endorsers of the JC tracksuit. 
"In our minds, the most important thing was to determine how people wore it back then and what they cherished most about it. After that, we worked out how to make that plan work for 2021," she says.
Our discussions centered on the question, "How does the market want to incorporate the Juicy tracksuit back into their wardrobes, and how can they feel safe in wearing their loungewear as a statement, 25 years later?" We felt that the silhouettes might need a little bit of an update."
In honor of the resurgence of velour clothing and accessories, a brand-new advertising campaign has been introduced. It comprises personal images shot by photographer Roxy Lee, who has conjured up a soft ambiance that hints at a homey, at-home environment via the photographs that she has chosen to display.
However, the celebrations that are being held in honor of the event will continue beyond that point. Gibson has given fans the assurance that the balance of this year would be packed with a lot of exciting new releases by adding,
"We're bringing back the original Juicy graphics, plenty of crests, and amazing slogans." You're going to need to keep a close watch on this location!
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