In light of the fact that Lacoste sports pants have been praised as one of the most popular items of sports apparel, we deemed it appropriate to investigate why they are loved by the public for such a long period.
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To get to that, however, let’s address the history of the brand that has been linked to tennis competition for more than eight decades. Why Lacoste clothes are still so popular, and is the brand worth the money? Lacoste's famous crocodile emblem and vintage clothes have endured the test of time, but why are they so popular? In this section, we discuss the history of the company, the inspiration for the logo, the expansion of the business, and, finally, the fashion, the cut, and the quality of the apparel. Here's our comprehensive guide to Lacoste. The Origins And Development Of Lacoste In 1933, René Lacoste and the French textile entrepreneur André Gillier founded the company that would become known as Lacoste. After taking up a tennis racket for the first time at the age of 15, René Lacoste went on to become a highly accomplished tennis player. He was recognized for his in-depth examination of his opponents and his unwavering devotion. René Lacoste was victorious in many Grand Slam competitions while competing for France in the French Internationals. He also took first place in three separate competitions at Wimbledon and won two additional titles at the United States Championship. Tennis players back then wore button-down shirts, slacks, and ties, all of which restricted their range of motion and made it difficult for them to play the game. He came to the conclusion that if he wore more comfortable apparel, he would be able to better his performance, which is what led to the creation of the well-known polo shirt. The famous Crocodile emblem was inspired by René Lacoste’s moniker, since he was known as the ‘crocodile’. Others contend that it was due to his distinctive nose, but the majority of people believe it was because of his dogged approach to his adversaries. René was one of the first designers to put the brand's insignia on the outside of his garments, and this has remained a signature element of the company's aesthetic to this day. Lacoste Beginnings At the beginning of the 1920s, Lacoste created a tennis shirt that was modeled after a polo shirt. He rolled up his sleeves, which were made of a piqué material that was far more breathable than the long sleeves he had been wearing before. In the 1950s, when he began producing brilliantly colored works in addition to his white paintings, his popularity skyrocketed. In 1952, the company began working with Izod, which led to their expansion into the market in the United States. The working relationship continued until 1993. In the 1960s, licensing arrangements were all the rage, and the brand saw significant expansion in the areas of leather goods, perfumes, and various types of sports apparel. Even though a Swiss corporation now owns fifty percent of the brand, the remaining fifty percent of the business is still managed by the family. At the moment, Ronwin Lacoste is in charge of it, but eventually, Elliot Lacoste will take over and continue the family tradition of running the business. The Most Recent Years In October of 2018, Lacoste made the announcement that Louise Trotter will be taking on the role of creative director for the company. 
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She is the first woman to hold this position for the company. Trotter, who was born in Sunderland, started her career at Whistles, which is a British high street company. After that, she worked at Jigsaw and Joseph. Her initial collections for the business deconstructed the brand's signature crocodile motif, which was included in items like crocodile loafers, as well as green, white, and red elegant shirts and outerwear. The Spring Summer 22 collection did a wonderful job of combining René's tradition with the post-pandemic fashion scene by achieving the appropriate balance between utility and punchy flair. Trotter has enhanced the designs by giving the logo new meaning and making it less monotonous. As a consequence, there has been a substantial boost in popularity for the brand once again. This was accomplished by digging into the crocodile history and discovering the meaning behind the emotive emblem. Styling Them Correctly Can Help You Step Up Your Fashion Game Fugazee allows you to customize your track trousers in an almost infinite number of different ways. You may wear them as part of your regular getup, or you can obtain a more put-together yet casual appearance by teaming them with a blazer or a jacket. Using the following advice, you may dress formally or casually depending on the occasion. Sweatshirt and Exercise Pants. Because of the growing popularity of athleisure clothing, a sweatshirt and a pair of track trousers are a combo that can never go wrong. 
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A casual get-together with friends or a walk down the neighborhood might both be appropriate settings for this appearance. The appropriate color mix may often make your appearance more entertaining. To ensure that your outfit is well-balanced, don't forget to choose appropriate footwear. When in doubt, throw on a pair of shoes and watch the magic happen. T-Shirt with Athletic Pants (Or Shorts) When worn with a T-shirt, track pants may give the impression of being simple while yet seeming sophisticated and informal. Track pants were initially designed to provide the impression of being cool and comfy. Be sure to select a T-shirt that fits you properly and track trousers with cuffed ankles if you want to keep your silhouette looking neat and put together. You may get a timeless appearance by selecting a color palette that consists of black and white, black and gray, black and blue, and so on. Dark solids frequently look terrific for a weekend outfit. Tracksuit Consisting Of a Jacket and Pants When you want to make a serious statement with your sportswear, you should often wear a track jacket and track trousers together. It gives you an athletic attitude. When you want to go for the appearance of wearing a tracksuit from head to toe, the most important thing to keep in mind is that you must do it with self-assurance. An amazing appearance may be achieved with a pair of white sneakers. Put on a fanny pack and wrap it around your waist for an additional dose of glitz. 