1. Special Podcast for Newcomers
Having money means having dignity, greatness, and everything.
Not having money means becoming degraded and humiliated.
This is the word of our religious scholars, that pursuing money is a jihad in the way of God.
2. Special Article for Newcomers
Wrong mental beliefs cause a person to deprive themselves for many years of the benefit that is waiting for them.
The belief that trade is only for people with good genes is one of the wrong beliefs, and we make many arguments to try to eliminate it.
3. Commercial Documents for Export
⏳ 112 minutes
4. Ambassador of Zimbabwe at Arad Branding
⏳ 1 minute
5. Arad Visual Documentation
⏳ 3 minutes
6. Representative of Turkey with Aradi Traders
⏳ 4 minutes
7. Preparation Before the First Call and Pre-Determined Scenarios
You’ve been invited to an important gathering and plan to attend.
Do you not prepare before going to the gathering?
The gathering is at most two hours long, and you might spend half an hour or more preparing.
If your spouse is anything like mine, sometimes this preparation takes over an hour. Thank God, as you age, this preparation time gradually decreases.
It’s even been seen that young women, for a wedding party that’s a month away, are already thinking about what to wear on that night.
Isn’t it the same for us in trade?
We prepare in advance for a gathering, but for a business call that could change our life, shouldn’t we prepare beforehand as well?
Preparation for a business call is much different from getting ready for a gathering.
Preparation for a call, especially the first one, means that I arrange dialogues and scenarios in advance in my mind and am ready to respond in a prepared way. For example, if the customer says "A," I will say "B."
If they say "C," I will say "D."
If they say "S," I will say "T."
And in short, for every word they say, I should have a logical and eloquent response, with the techniques I’ve learned, ready and prearranged in my mind.
I need to practice it so much that it becomes second nature. If I don’t practice and repeat it, I might give the wrong answer and ruin the negotiation.
The very encouraging news is that, as Mr. Talia says, in negotiation, there are no more than 50 possible scenarios.
This means that all you need to do is prepare for at most 50 scenarios in your mind.
In an article titled Choosing a Product, which will be published this morning on the Telegram channel "Nine-tenths of wealth is in trade," I ask a question that I’d like you to answer.
Are you here to stay in business for a lifetime, or are you just looking to make some quick money and leave?
If you're just in it for quick cash, Arad is not the place for you, because Arad hates "quick exit" people, and surely, you will end up hating Arad as well, and this collaboration will not last.
However, if you’re here to stay for the long haul, 50 scenarios are simple. Even if there were 500 scenarios, you would gradually learn them and become professional with practice and repetition.
So, don’t make the idea of having 50 prepared scenarios into a monstrous challenge.
Set one scenario per week, and by the end of the year, you’ll have covered them all. Besides, every day you negotiate, you get stronger, and that’s exactly what God wants to see—your continuous progress. He’ll bless your efforts as long as your today is better than yesterday.
But here’s the interesting part: the foundation of all scenarios is the same.
1. What I am
2. What I am not
Now, I would like to know your opinion: which is more important, "what I am" or "what I am not"?
In other words, when I want to define myself and my brand, is it better to say "I am these things, and I am not these things" or to say "I am not these things, and I am these things"?
Is the first model, where "what I am" comes before "what I am not," better, or is the second model, where "what I am not" comes before "what I am," better?
Think about it for a moment, and I’ll pause here until you see the correct answer. Then, scroll down to hear the reasoning.
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If today I placed more pauses than usual, it’s because I want you to pause and think before answering. If you try to read the answer without thinking, I hope you feel a little embarrassed and have thought about it by the time you scroll down. 😁
To better understand this topic, imagine the customer's mind as a house that is very disorganized on the first day.
They don’t know you, and they don’t know what you’re going to say or where you want to take them.
It is you who must guide this confused and chaotic mind.
Dear business owners, please pay attention to this part: you are supposed to transform people’s outdated beliefs and poor minds into elevated beliefs and a wealthy mindset. Changing these beliefs, as Imam Ali (PBUH) said, is harder than moving mountains.
If you enter a house that is completely disorganized and your task is to remove the old, worn-out items and replace them with new, clean, and organized ones, do you first bring in the new items and arrange them, and only after that remove the old items? Or do you first remove the old items, clean and tidy up the house, and then place the new items?
If someone’s stomach is poisoned by spoiled food and you want to nourish them with healthy, nutritious food, do you first give them healthy food and then ask them to vomit? Or do you first ask them to vomit and then give them healthy food?
If someone wants to pray and perform ablution but needs to use the bathroom first, should they perform ablution first and then go to the bathroom, or should they go to the bathroom first and then perform the ablution?
All these examples show that you must first tell the person what you are not, so their mind can calm down about all the negative things they may associate with someone new in the business world. Once they are at ease, then you can tell them what you are.
For example, if they are worried about a delayed delivery, you can say, "I am not the kind of person who takes the customer's money and leaves it in my account to earn interest, only to ship the goods after some time. I will place your order and prepare it for shipping as soon as your payment reaches me."
So, you must first state what you are not and then state what you are.
Business enterprise owners, pay attention to the time and age we live in: When you tell someone you can help them become wealthy, what do you think immediately comes to their mind?
- It is cryptocurrency.
- It is a pyramid scheme.
- It wants to sell me its packages and courses.
- It wants to sell me its gold, dollars, car, or property.
- It wants to get me into the stock market.
- It wants to take my money like a bank and give me interest.
- It is an advertising company and wants to take ads money from me.
- It wants to sell me its products.
- And anything similar to these.
First, you must establish that you are not any of these.
Once the person’s mind is at ease from all the harm they or others have experienced from false promises of getting rich, they will think, "Oh, so you are not one of those."
Now their ears are open, and they will ask, "So, if you are not these things, then what are you?"
It is like a house that was initially dirty, and now it has been cleaned up. Now it is time to place the clean and fresh items inside.
We have mentioned all of this, but no argument or reasoning is greater than the words of God and the words of the Prophet, peace and blessings be upon him and his family.
When he wanted to call the people to his Lord, he told them: "Say, there is no god but Allah, and you will be successful."
This means that for success, two things need to be stated.
First, you must declare that you do not recognize any other god besides Allah.
Once you have said that, then you can accept Allah.
If you follow this order, then you will be successful.
This is why, in the adhan and iqama, we say:
"I bear witness that there is no god but Allah."
This means that in the first step, you reject and deny all the false gods that do not exist, and in the second step, you affirm and establish the existence of Allah, the one true God.
In 36 verses in the Book of God, this order is followed: first, "no" to all the negatives, then "yes" to all the positives.
So, let us structure our scenarios using this technique: first, say what we are not, and then say what we are. This way, we will see how much more at ease and confident our audience will feel as they come towards us and trust us.
I hope today's message helps you connect with your customers, win their trust, and build lasting businesses together.
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