Today, when observing most individuals, one finds that they have lost hope in progress and economic advancement.
They seem to settle for a future that is not worse than the present.
This disillusionment prevents any specific effort for self-initiated change and transformation.
Meanwhile, in His book, God has promised:
'And We desired to confer favor upon those who were oppressed in the land and make them leaders and make them the inheritors, and establish them [give them wealth] in the land.' (Quran, Surah Al-Qasas, Verse 5 and the beginning of 6).
The Promise of God or the words of the People?
While interacting with people, they say that we did not desire leadership and inheritance, it is sufficient that we are not dying of hunger.
Should we believe the pessimistic words of the people, or the boundless promise of the Creator?
And which promise from God is more truthful?
Undoubtedly, His will prevails, even if some dislike it or perceive it as falsehood.
Our country, due to severe economic challenges, is on the verge of significant events.
People gradually realize the need to contemplate solutions, otherwise, they risk both their dignity and succumb to hunger and illness.
Perhaps several years ago, this level of concern did not exist, but today it is clear that people are anxious about their livelihoods, and many are diligently seeking a way out.
Amidst this, trade emerges as the last option and the path they will take.
Certainly, they will explore all avenues before turning to trade because, firstly, every individual is accompanied by a tempting force that, as mentioned earlier, Satan promises poverty to lead them astray.
Since God has placed the tenth part of wealth in trade, He does not allow humans to enter it without the ability to maintain control.
In addition to the inner devil, external demons from the jinn and mankind also impede a person's authoritative entry into trade, yet, if they choose any other profession, such opposition is not observed.
The second reason for people not turning to trade is that lawful trade requires prerequisites such as courage, bravery, identity, character, disposition, a generous heart, technical knowledge, expertise, eloquence, and many other skills that ordinary people have not endeavored to acquire over the years, today, it becomes challenging for them to obtain these.
On the other hand, they have wasted their energy and breath in futile paths, and what remains has led them to trade.
From our experience in Arad, we have seen individuals spending years studying various sciences at universities, there is no more life left in them to learn the useful sciences of business, and whatever motivation they had, it has been taken away.
However, none of these reasons justifies an individual enduring hunger and the misery resulting from poverty.
As the saying goes: Man is resilient and adapts.
This means that the spirit of perseverance and resistance within them comes to life once again.
Recognizing Deceptions
It is in times of hardship and affliction that humans discern who has deceived them.
When one is penniless, introspection becomes inevitable.
The years I spent in university—what purpose did they serve?
Why couldn't all those years of employment and labor rescue me from the misfortune and adversity I am facing today?
Where are the singers and actors whose works I sacrificed precious moments of my life to hear and see?
Why do athletes, for whom I went to stadiums or wasted my time in front of the television, not alleviate my current plight?
Why do celebrities I followed on Instagram contribute nothing to my situation?
Countless questions lead to the beginning of rebirth.
It is in this moment that a person seeks a direct and steadfast path.
Seeking help from God and His messenger, undoubtedly, the correct path of wealth and prosperity, namely trade, will be revealed to them.
In the recollections of many successful merchants, we have heard that a few days before encountering prosperity, they were in intense confusion about the future.
With broken hearts, they called upon God, the Prophet, and his household.
Many narrated that they sought refuge in the sacred sanctuary of Imam Reza (AS) in Mashhad and implored for deliverance from their difficulties.
Eventually, God answered their prayers, and trade became their daily sustenance.
However, some of them, after tasting the blessings of trade, sold this prosperity for a small price and returned to their previous paths.
Perhaps they themselves are unaware that they need salvation anymore, as they understand that salvation is not always found in traversing a path.
The First Condition is Belief.
Therefore, we understand that the first condition for this economic transformation and revolution is belief.
A strong conviction in a blessed path called trade.
Some may mockingly ask, "What's the big deal with talking about belief in trade and commerce on Arad?"
They say that we believed that business is the best job, tell us the rest.
Firstly, we mention belief and conviction about trade in less than ten percent of our content, with over ninety percent of our produced content dedicated to engaging in trade.
Secondly, most newcomers to trade did not initially believe in it.
We witness some abandoning trade when they encounter the limited difficulties associated with it.
If a person truly believes in something, they will never give up on it.
Akin to a lover persistently striving until reaching their beloved.
A merchant in the comments aptly expressed: "I am exerting the same effort Farhad made to reach Shirin, just to do my first export, and even after that, I will not abandon this effort."
Yet, there are also contrasting examples.
In recent weeks, reports reached us about some employees lacking proper interactions with traders.
Rooting the issue, we found that the main reason lies in their deficiency in trade-related content and technical knowledge.
Senior managers deemed it necessary to provide a month of training at home for everyone to strengthen themselves.
It was observed that a few did not even perform a single night of training, stating they intend to resign.
These were the same individuals who, a few days earlier in the comments, expressed gratitude for the promotion of trade and the growth of merchants.
Interestingly, even a single day of neglecting the training suggested that their statements about belief and conviction in trade were not entirely genuine.
Did this person intend to deceive us?
No.
Until yesterday, even he believed he loved trade, however, when faced with the first difficulty, he realized he did not love it, and he had not truly understood himself before.
Similar situations occur among traders.
Many claim to stand firm until the last breath, but a week later, there is no trace of them, disappearing like anonymous soldiers.
All of these instances are due to a lack of conviction and belief.
Not that they did not believe in trade, but they did not have enough determination to withstand its challenges.
If trade were easy or had a shortcut, they would undoubtedly comply, however, since they perceived the path as challenging and lengthy, they opted to step aside.
Had they shown a bit more perseverance, they would have seen that the difficulties would be overcome one after another.
The Second Condition is Jihad [struggle].
Now that I have firmly established belief in trade, I must strive.
Not an ordinary effort, but a form of effort that can be termed "jihad."
Today, our enemy is poverty, so we must engage in the jihad against poverty.
Perhaps, in the past ten years, ordinary efforts could have made a difference, but today, it's no longer enough.
Jihad is required.
We need men and women who are mujahids, standing at the forefront of their country's economic activities.
The traditional 8-to-2 working hours model no longer works.
Can you identify any governmental institution working from 8 to 2 that can be the savior of the country's economy?
An official can contribute to economic recovery by rejecting the 8-to-2 work hours and not recognizing weekends, utilizing all their capabilities to assist in economic revival.
If you look at the fate of advanced countries in the world today, you'll see that, during a severe economic downturn, they abandoned all holidays and sleep to address their economic woes.
By making such changes in their own lives, divine assistance also came to their aid, leading to a transformation in their lifestyles.
Our path is clear.
Thank God that our jihad in trade is evident.
Since many individuals or groups intend to engage in jihad but lack direction for their efforts, they might perform activities contrary to what they do elsewhere, leading to diminished results.
However, we clearly know what to do.
A part of our jihad should focus on attracting leads and signals, and another part should be dedicated to converting them into commercial contracts and money.
This strategy is not a new one, Arad Branding has been following it since the inception of trade.
For instance, when we recently placed a guest post featuring 125 Arad merchants on the Arad Branding site in exchange for their participation in the site's comments, we witnessed a new enthusiasm and motivation for finding more leads and signals in them.
The expressions of gratitude received for their contribution were encouraging.
We hope that this participation continues because, for example, in the free guest post article, we observed over 900 comments, whereas in the article the day before, which was about the heart of business, there were over 700 comments.
Naturally, a free guest post won't be available for the 200 individuals who are present one day and not another day.
The entire focus and mindset of Arad are on nurturing those engaged in continuous jihad and patient efforts.
Those who are here today and gone tomorrow must seek their growth from the very places where they are currently engaged.
To gain more signals from traders, we are mobilizing over a hundred employees so through the categories of traders' products in the site menu, site footer and other products in the site footer, we can make them better known to people and give them a good position in Google with the power of the Arad Branding site.
Interestingly, all 125 contents from yesterday are already indexed today and appear in Google search results.
Let's say in parentheses, if you introduce the link to others to view your post and leave comments, its position on Google will improve.
Closed the parenthesis.
On a different note, we have provided all relevant tutorials on lead and signal acquisition on its dedicated platform for you to learn and implement.
Moreover, through engaging audio and video content in the Business School, educational podcasts, and the Business and Integrity School, we strive to increase your expressive and negotiation skills and uncover the minutest trade-related tips for you.
All these efforts will be beneficial and fruitful when Arad merchants and employees eagerly listen, understand, believe, and then act to taste the flavor of their success.
Undoubtedly, this pragmatism will lead us to conquer the peaks of global trade.
Final Two Points
Firstly, all these statements will yield astonishing results only when we stand firm in this path.
Exert powerful efforts.
Maintain a soft approach in our trades, get close to our customers.
Eagerly seek knowledge.
And avoid undoing what we have done.
Keeping a robust structure, which is your brand, requires a strong and steadfast will.
So, be strong on this path, as it leads to a dear and glorious destination.
Secondly, if a group among you does not embody the described qualities, pursuing trade in a weak and low-value manner or even abandoning it, rest assured that God will replace them with another group.
This new group will stand firm and resolute on this path, undoubtedly making Arad stronger day by day if it is God's will.
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