The news on Tuesday, November 12

⏱️ 1 Minute

7. Free Content Creation Training for All Traders, Especially for Those with Lower Promotion Levels

Free content creation training is provided to all active Aradi traders.

The Brand Development Commission of the Arad Branding Policy Council, led by Secretary Farshid Yousefpour, aims to provide comprehensive content-writing training for traders who wish to attract more leads and signals.

This training will initially be offered in a series format, with 15 to 20 video episodes for traders.

Dear traders, if you encounter any ambiguities or issues while implementing the training, feel free to ask for clarification.

Sessions for resolving issues will be conducted through virtual meetings or in-person workshops in teams of 5 to 10 people.

To receive the training, simply submit your request via the following ID.

t.me/Brandsazi_admin

8. A Conversation in Another World

Some business enterprise owners, after hearing a few simple complaints from people who have not taken Arad seriously in their lives, become fearful of giving people the promises and truths about Arad, about becoming a trader, and about making money. They stop speaking with certainty.

They think if they make promises and the individual ends up like those unsuccessful ones who did not take Arad seriously, they’ll have committed a wrongdoing and bear a moral debt.

These business enterprise owners don’t realize that by not speaking with firmness, they bear responsibility for failing to help someone enter commerce. In the hereafter, this individual might complain, “Why did you speak so weakly about commerce with me? If you had spoken firmly, I would have entered commerce and saved myself, my family, and my generations from poverty and hardship.”

And you might respond, “I was afraid if I spoke firmly and you acted like those who didn't take it seriously, you would be dissatisfied.”

To this, the person would reply, “Every tub must stand on its own bottom.

You should have spoken to me firmly, and I would have entered commerce.

If I took it seriously or not, it would have been on me, not on you, and no one would have blamed you.

But you deprived me of commerce out of fear of someone else’s dissatisfaction, failing to speak with conviction.”

9. ROI Part Three

We mentioned that there are four actions that increase ROI—Return on Investment—in Arad Branding, and those who have been with us for a long time have performed these four actions, which is why they are satisfied.

In previous discussions, we explained that the first action is obedience, and the second is having a love for Arad and for commerce.

Now, in this discussion, we want to talk about the third action, which is immersion.

Immersion means striving to be present in every initiative that one has the capacity to undertake.

Naturally, if you lack the ability to participate in or be present in a particular project, no one expects you to be there.

Look at the successful people—you’ll see they’re everywhere.

They’re active in the main Telegram channel.

They’re present in the traders channels.

They’re engaged on Arad’s Instagram.

Every day, they leave comments on the site’s news and stay involved.

They participate in all tests.

They attend meetings.

If an event is held in person, they participate to the best of their ability.

These people have surrounded themselves with Arad and its initiatives.

No one has forced them to do this; they have chosen to do it themselves.

In truth, they’ve sat down and reflected on what they gained from spending time with others and enjoying unrestricted socializing.

They saw it yielded no significant results or benefits.

Then they told themselves, “We’ve spent so much time with this person and that person, so let’s spend some time with Arad and Aradis.”

They stayed committed to this decision for a short time and noticed immense benefits.

So much intellectual growth.

Such higher personal character.

Such more refined social status.

Greater wealth and more robust business opportunities.

This is how they became fully captivated.

In contrast, there are those who perhaps visit the Arad website only once a month, and even then, only in passing.

It’s not that they lack internet access—they do have it and keep many websites, Telegram channels, and Instagram pages active. But they have no inclination to engage with Arad and Aradis.

Now, answer this question.

If these individuals succeed, does that mean Arad is meaningless?

To understand the validity of something, you need only observe the outcomes for those who left it behind and those who stayed connected to it.

For instance, what happened to people who spent hours absorbed in Instagram?

And what happened to those who distanced themselves from Instagram?

Here, you can understand Instagram’s nature.

Those who watched films endlessly—where did they end up? And those who didn’t watch endlessly—where did they end up?

You can understand the nature of Filimo (Iranian video-on-demand service).

Those who endlessly attended school and university—what became of them? And those who learned the essential skills and then entered the marketplace and began trading—what positions did they reach?

You can understand the nature of school and university.

Compare those who intertwined their lives with Arad to those who have no attachment to Arad.

You can understand the nature of Arad.

Now, if the one who was present in all Arad’s initiatives is successful, and the one who wasn’t there is also successful, what is the essence of Arad?

To me, it resembles someone in a coma lying on a bed, where their presence or absence is the same.

Arad’s beauty lies in this: those who join benefit, while those who aren’t involved gain nothing and may even suffer losses.

Let this be a lesson for the wise: if we take Arad seriously in our lives, we will benefit; if we don’t, we will face loss.

10. Results of Yesterday’s Statistics and Survey

In order to discuss NPS (Net Promoter Score) in the following section, we’re sharing the photo results of yesterday’s survey of traders and business enterprises without providing analysis, so you can carefully read the analysis in our next discussion.

Survey Question for Traders:

How should we view people in order to maximize profit from our commerce?

I worry about traders who remain overly optimistic about people, fearing they may encounter such ruin in a deal that they might not recover for years.

Survey Question for Business Enterprises:

Since the tests have been held, which area within yourself has been strengthened the most?

11. What is NPS?

Yesterday, a survey was conducted among both Arad employees and Aradi traders.

Let’s first examine the results of this survey.

91% of employees described Arad as more magnificent than the previous day, while 7% indicated moderate growth.

This means that 98% believe Arad is progressing and ascending, while only 2% believe it is stagnant or declining.

Among traders, 76% view Aradi traders as the conquerors of global trade, 19% see them as growing at a moderate pace upwards, and 2% see them as growing at a moderate pace downwards.

This means 97% believe in the growth of Aradi traders, and only 3% believe in stagnation or regression.

And don’t forget, we are in Iran and we are under sanctions, yet we are witnessing such satisfaction and optimism towards Arad and Aradis.

Anyone who knows even the slightest about management would consider these statistics a miracle.

We believe this miracle is the result of a light that flows from the Prophet and his traditions in Arad. Without the teachings of the Prophet’s family, Arad would be worth nothing.

Now, we want to show you the satisfaction statistics of people towards reputable brands.

First, let us introduce you to NPS, or the Net Promoter Score, which measures customer satisfaction.

In parentheses, note the terms "promote" and "promotion." End parentheses.

It is a number between 0 and 10: if it’s between 0 and 6, it’s in the red zone; if it’s 7 or 8, it’s in the yellow zone; and if it’s between 9 and 10, it’s in the green zone.

This number is multiplied by 10 to get the percentage.

Arad has consistently scored between 95% and 100% in various surveys, which places it firmly in the green zone, towards the higher end.

But let's now look at the numbers of other brands according to NPS.

Apple  70-75

Amazon 60-70

Tesla 70-80

Netflix 60-65

Nike 60-70

Lexus 70-75

Porsche 70-75

BMW 60-70

Toyota 60-65

Honda 60-65

Ford 50-60

Chevrolet 50-60

Audi 55-60

Benz 55-60

Hyundai 55-60

Kia 55-60

Nissan 50-55

Volvo 55-60

Samsung 40-50

Xiaomi 40

Huawei 40

Microsoft 40-50

Dell 40-50

Lenovo 40-50

HP 40-50

For NPS of Iranian brands, there is no specific index designed in Iran, but these results were obtained using artificial intelligence.

Using AI, the customer satisfaction scores of Iranian brands are as follows:

SAIPA 50-60%

Iran Khodro 55-65%

Snowa 70-80%

Basalam 75-85%

Torob 80-85%

Digikala 85-90%

As you can see, Digikala has the best NPS score among Iranian brands.

Now, among this, there are business owners, traders, and employees who, upon hearing a few negative comments about Arad on the internet, get upset and assume everyone is against Arad.

They fail to realize that the total number of these critics does not even reach a hundred, and for an organization with more than ten thousand members, this means less than 1% dissatisfaction.

We can see examples of articles against Digikala and messages available on the internet that criticize this brand.

Do Digikala’s people let these comments affect them?

And there are plenty of such criticisms available on the internet.

Naturally, large brands have hundreds of such critics.

We proudly say that despite its size, Arad has the least percentage of dissatisfaction. Unfortunately, some individuals are so fearful that they give up too easily.

If Allah wills it, these documents will fill everyone’s heart so we can understand where we stand in history.

12. The Difference Between Arad and All the Brands Mentioned

All the brands mentioned in this article want you to be their consumer.

None of them have the intention of helping you grow.

They all say, "Give me your money, and I’ll sell you my product."

Arad says, "Come, let me help you grow, so you can sell your products to others."

None of these brands can even claim that they want to change people's lives because they are not even close to achieving that.

But Arad makes such a claim, and many of you Aradis have seen this claim in your own lives and can confirm it.

Now that we’ve seen these differences, we need to stand firm.

The business enterprises owners should be firm in bringing people into commerce with Arad and in managing them effectively.

Aradi traders should firmly follow the success instructions in trade.

Employees should have strong conviction that they are in a place that is a source of great good for the people of Iran.

If we act in this way, we will surely witness increasing benefits and blessings, God willing.